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The Brand Identity Paradox: Connecting With New Gen Audiences At Greater Scale, Osinor Xavier Kakhu Sep 2024

The Brand Identity Paradox: Connecting With New Gen Audiences At Greater Scale, Osinor Xavier Kakhu

Masters Theses

This research explores the importance of authenticity in modern marketing, particularly when targeting underrepresented audiences. By examining the challenges and opportunities presented by social media, emerging technologies, and audience preference studies, this paper argues that brands must go beyond surface-level diversity efforts and genuinely engage with diverse communities. Through case studies and theoretical frameworks, the research highlights the potential benefits of authentic marketing, including increased brand loyalty, market expansion, and positive societal impact.


Navigating Campus Climate: Microaggressions And Microaffirmations Impacting Trans* College Students On College Campuses, Chas Figueroa Jan 2024

Navigating Campus Climate: Microaggressions And Microaffirmations Impacting Trans* College Students On College Campuses, Chas Figueroa

Masters Theses

This study explored the microaggressions and microaffirmations that transgender college students experienced on their campus. The study looked at the impact those experiences had on transgender student perspectives regarding inclusivity on campus. With the population of out college age trans* students growing there is a need to look at the importance of inclusive practices in colligate environments. This narrative approach takes the stories of two trans* college students and interprets their experiences with themes of misgendering, university action, university community, and signs of support. The study indicated that trans* college student’s perspectives on inclusivity was impacted by the microaggressions and …


Visualizing The Risks: The Significance Of Graphic Design In Educating Women About The Risks Of Prescription Opioids & Pre-Existing Mental Health Conditions, Natascha Foret Truong Dec 2023

Visualizing The Risks: The Significance Of Graphic Design In Educating Women About The Risks Of Prescription Opioids & Pre-Existing Mental Health Conditions, Natascha Foret Truong

Masters Theses

This thesis explores the critical issue of educating women about the increased risks of prescription opioid use and misuse relating to a co-occurring mental health illness. The research-based graphic design solutions proposed in the thesis aim to create awareness and provide knowledge to women on this matter. It is imperative to address this issue as it has severe consequences for women, their families, and society. This thesis utilizes research and best practices from scholarly articles, case studies, visual analysis, personas, and mind mapping to present graphic design solutions based on evidence. These solutions aim to educate women about the gender-specific …


Film Women Violence, Madison R. Ross Aug 2022

Film Women Violence, Madison R. Ross

Masters Theses

As a condensed version of social reality, film has become a more common object of modern sociological and criminological investigation. As such, we can explore film to understand taken-for-granted as well as innovative constructions of social phenomena. Among these are gendered violence. We can use film to dig deep into its logics, elaborated in visual and narrative representations. Prior literature has analyzed crime films and the behavioral constructions within them, outlining the representations of serial homicide, rape, mass shootings and revenge. However, few studies have outlined films that do meaningful, non-voyeuristic representational work on the issue of violence against …


Breaking | Grounding | Growing: Expanding The Rhode Island Gardening Reentry Programs As A Pathway Towards Stability, Juliana Soltys Jun 2022

Breaking | Grounding | Growing: Expanding The Rhode Island Gardening Reentry Programs As A Pathway Towards Stability, Juliana Soltys

Masters Theses

What happens to the over two million people incarcerated in U.S. prisons and jails?

Changing in sentencing laws and policies have created a cycle of imprisonment, racially isolating and oppressing BIPOC communities. Reintegration and reentry programs are an avenue to break the cycle of recidivism. Through my work, I have developed hands-on, structured opportunities for justice-involved adults to rebuild a life for themselves by increasing the accessibility of gardening reentry programs. This project creates a space for mentorship and support for Rhode Island’s formerly incarcerated people with the goal of helping them to develop vital life skills through growing and …


"The Women's Hell": Distinctions Between Forms Of Sexual Violence At The Ravensbrück Concentration Camp, The Liberalization Of Sexuality In The Weimar Republic, And The Exploitation Of Sexuality In The Third Reich, Ashley Ruth Lamoureux Jan 2022

"The Women's Hell": Distinctions Between Forms Of Sexual Violence At The Ravensbrück Concentration Camp, The Liberalization Of Sexuality In The Weimar Republic, And The Exploitation Of Sexuality In The Third Reich, Ashley Ruth Lamoureux

Masters Theses

The Ravensbrück concentration camp located in northern Germany acted as the only Nazi concentration camp designated exclusively for women following the closure of the Lichtenburg camp. Beginning in 1939, women held in other camps, ghettos, prisons, and sanatoriums across the Reich were transported to Ravensbrück, “the women’s hell”. Until recently, Holocaust scholarship has largely overlooked the history of Ravensbrück as well as the complicated demographics of prisoners in the camp. A majority of the female prisoners at Ravensbrück were asocials or political and religious dissidents. The distinction of asocials as a separate prisoner categorization was not invented by the Nazi …


Police Perceptions And Parenting Styles Among Black Parents Of Miami-Dade County, Amber E. Roach Dec 2021

Police Perceptions And Parenting Styles Among Black Parents Of Miami-Dade County, Amber E. Roach

Masters Theses

A person’s perception of something or someone does not develop without external factors affecting the individual. Experiences and lessons people have learned from a young age have molded their perception of the world. One of those lessons is what is considered correct and what is not. In the Black American community, this is accompanied by the “talk”. This “talk” is shaped by past experiences with the police towards minority groups, specifically, Black Americans. This paper discusses how parenting styles, race, and authority intersect. The purpose of this paper is to examine the beginnings of one’s life, the lessons they are …


Knowledge From Below, Meghan Surges Jun 2021

Knowledge From Below, Meghan Surges

Masters Theses

This thesis elucidates artistic research on the programmed world and its brutal machines. It describes a practice that hones a deviant worldview while confronting ubiquity. Applying web scraping as an investigative tool and a filmmaking methodology, I work with archives of traffic images. The pictures, portraying the smart city through its scattered, self-surveilling eyes, offer a cinematic mirror of reality. I select, annotate, and edit sequences to expose agents of administrative violence. Rejecting a vision of progress that rests on exploitation, I aim to destabilize readings of surveillance and policing as beacons of safety. My work proposes models for seeing …


Black Mental Health: Unravelling The Stressors And Stigma Surrounding The Mental Health Of Black Men, Joel Isimeme May 2021

Black Mental Health: Unravelling The Stressors And Stigma Surrounding The Mental Health Of Black Men, Joel Isimeme

Masters Theses

Mental health and illness have become increasingly relevant concerns in contemporary society. While the collective conversation around psychological health has begun, within the black community, mental health remains taboo. Mental illness is seldom seen as affecting black people. All individuals, however, are susceptible to mental illness, especially black men of African descent. This thesis, therefore, aims to explore the everyday experiences that adversely affect the mental health of black men. Specifically, it seeks to identify the factors that contribute to this mental ill-health. To this end, it will examine the role of society, religion, and the media in stigmatizing poor …


Contemporary Black Civil Rights Activism Strategies In East Tennessee: Gaining Economic And Political Power In The Black Community, Lily Joy Crosby May 2021

Contemporary Black Civil Rights Activism Strategies In East Tennessee: Gaining Economic And Political Power In The Black Community, Lily Joy Crosby

Masters Theses

The purpose of this thesis is to explore the contemporary Black civil rights movement in East Tennessee to gain a better understanding of the strategies being employed to mobilize publics. Though an important aspect of the public relations field, in public relations academia there is a lack of research centering on activism. Little has been explored outside of organizational settings, especially since the rise of technology and increased interconnectedness of the world. To learn more about the movement in East Tennessee, the researcher interviewed eight leaders of the contemporary Black civil rights movement across the East Tennessee region. The researcher …


Effects Of Music And Meditative Movement On Affect And Flow: A Feasibility Study, Lai Yiu Yeung Dec 2020

Effects Of Music And Meditative Movement On Affect And Flow: A Feasibility Study, Lai Yiu Yeung

Masters Theses

This study aims to explore the feasibility and the potential effects of adding music to meditative movement on affect and flow. Fifteen participants were recruited and they were randomly assigned to one of the three groups: (1) Meditative movement only; (2) Recorded music and meditative movement; and (3) Live music and meditative movement. Participants from each group engaged individually in a 45-minute online session, practicing three qigong exercise sets. To determine the feasibility, the acceptability and practicality were investigated through the analysis of anecdotal notes, open-ended questionnaires, and video recordings. Potential effects of music and meditative movement were examined by …


Moral Rivals: The Intersection Between Puritanism And Piracy In The 17th And 18th Centuries, Amy Stewart Jul 2020

Moral Rivals: The Intersection Between Puritanism And Piracy In The 17th And 18th Centuries, Amy Stewart

Masters Theses

This thesis seeks to explore the relationship between American colonial Puritans and Atlantic pirates in the late 17th and early 18th centuries. Due to their conflicting views on morality and faith, Christianity and piracy consistently tested the other’s resilience for what they believed. Their contrasting moralities intersected in countless ways throughout the colonies, evident through an increasing pattern and shift towards piracy and seafaring in the subject matter of Christian sermons, as well as the introduction of execution sermons that presented an opportunity for preachers to minister to pirates, giving them a final chance at redemption before they were sentenced …


Redemptive Penology Vs. Exclusive Retributive Justice, Samuel Chuks Japhets Jan 2019

Redemptive Penology Vs. Exclusive Retributive Justice, Samuel Chuks Japhets

Masters Theses

Grounded on long-standing penal notions of exclusive retributivism inherited from classical theorists, Ancient Near East lex talionis, and theonomist penology, the United States federal sentencing and corrections system aims to administer just desert sentences on offenders, to curtail crimes. This exclusively retributive model of criminal sanction is, presumably transformative and innately capable of dispensing holistic justice to society, victims, and criminals. However, the preponderance of high rates of recidivism raises the question of whether this exclusively retributive doctrinal framework that drives the federal penology empirically results in a redemptive administration of penal justice, especially to the offender. Given the traditional …


Color-Blind Stancetaking In Racialized Discourse, Abigail Christine Tobias-Lauerman May 2017

Color-Blind Stancetaking In Racialized Discourse, Abigail Christine Tobias-Lauerman

Masters Theses

In this thesis, I examine how language constructs and constrains racialized discourse in post-Jim Crow contemporary America. Drawing on rhetorical and sociolinguistic work set forth by Booth, Shotwell, Bonilla-Silva, Omi and Winant, and others, it is apparent that racial organization— and racial identities and categorization— in the US is reliant upon specific markers that signify racial meaning. Such markers are assimilated into wider, unconscious discourse through what Shotwell and Booth describe as seemingly inherent— yet ultimately constructed— matters of “common sense,” and are expressed through evaluative stance acts. I explore the origins and construction of these markers and the relationship …


Steven Avery, A Case Study: Making A Murderer Or Making An Identity, Allison Grussing Jan 2017

Steven Avery, A Case Study: Making A Murderer Or Making An Identity, Allison Grussing

Masters Theses

Steven Avery, a Wisconsin native, has spent the majority of his adult life in prison, once for a crime he was later exonerated from, and then again for murder. The Netflix series Making a Murderer documents Avery's murder trial, and uses only first hand accounts. Ultimately, this research had two goals: one was to better understand how the series utilized framing to engage in advocacy for Avery and the second was to uncover what identity was constructed by the producers and series for Avery. With a thematic analysis approach and open and axial coding this research revealed three themes that …


A Qualitative Exploration Of African American Students' Perceptions Of And Experiences With On-Campus Police, Rishawnda Lenett Archie Jan 2017

A Qualitative Exploration Of African American Students' Perceptions Of And Experiences With On-Campus Police, Rishawnda Lenett Archie

Masters Theses

This study examined African American students' perceptions of and experiences with police officers with particular emphasis on campus police in order to determine whether these perceptions and experiences could impact their college experience. Participants were seven African American students from urban areas who attended a midsize university in the rural Midwest during the fall 2017 semester, and who had some interaction with law enforcement. Data was collected from one-on-one semi-structured interviews. Questions were structured to elicit participants' direct or indirect prior experiences with police officers, their perceptions of police officers and campus police, and tacit impact that these experiences and …


Incarcerated, Transported And Bound: Constructing Community Among Transported Convicts From Britain To The Chesapeake, 1739-1776, Michael I. Bradley Jan 2017

Incarcerated, Transported And Bound: Constructing Community Among Transported Convicts From Britain To The Chesapeake, 1739-1776, Michael I. Bradley

Masters Theses

"Incarcerated, Transported, and Bound: Constructing Community among Convicts Transported from London to the Chesapeake, 1739-1776" explores the movement, migration, the malleability of identities, and development of communal ties among transported convicts. This thesis utilizes information on more than 3000 convicts brought to the colonial Chesapeake region. Precise details are currently available for more than two hundred transported convicts. In many cases the convicts can be followed from their birthplace to London to their trial and imprisonment, continuing to their transportation to the Americas, their new lives in the Chesapeake, and, in some cases, their flight and return to Great Britain. …


Agents Of Justice: Female Plaintiffs In The King’S Court In Thirteenth And Fourteenth-Century England, J. Savannah Shipman Aug 2016

Agents Of Justice: Female Plaintiffs In The King’S Court In Thirteenth And Fourteenth-Century England, J. Savannah Shipman

Masters Theses

It has often been assumed that medieval women, noble or common, had little or no agency, were forced into submissive roles by dominating men, and had little control over their day-to-day lives. Theoretical statements about law served to support these assumptions as they forbade women from prosecuting men for any crimes other than the murder of her husband or for rape. Yet the records of the court proceedings before the king and his justices and the Calendar of Patent Rolls paint a very different picture. The sources themselves show that women regularly came to court to gain compensation and justice …


An Exploration Of Sense Of Belonging Among Black Males Attending A Predominately White Institution, Nicolas T. Wright Jan 2016

An Exploration Of Sense Of Belonging Among Black Males Attending A Predominately White Institution, Nicolas T. Wright

Masters Theses

This study was designed to gain insight on how Black male students attending a predominantly White institution defined and described sense of belonging. In addition, the researcher sought to see if Black male students at the research institution developed a sense of belonging. Using a qualitative approach, the researcher interviewed five Black male students. The participants were students of sophomore to senior standing. Results showed that Black males students defined sense of belonging as acceptance and comfort. Additionally, the results showed that Black male students were able to create a sense of belonging at their predominantly White institution. Participants discussed …


How Church Commitment To At-Risk Black Male Youth Helps Prevent Them From Being Incarcerated At Percentage Rates Higher Than Other Races, Barbara Pierson Oct 2015

How Church Commitment To At-Risk Black Male Youth Helps Prevent Them From Being Incarcerated At Percentage Rates Higher Than Other Races, Barbara Pierson

Masters Theses

Between the years 2006 and 2014, the percentage of young Black men between the ages of 13 and 21 in Ohio prisons increased more than any other race according to statistics given by the Department of Youth Services (DYS) located in the city of Columbus, Ohio. While the entire Black race only consisted of 12.5% of the population in Ohio, 56.7% of Black males were imprisoned as opposed to 43% of White males, and 3% of all other races that were incarcerated during the same time period. Young people are more involved with the justice system which allows a greater …


Music Therapists Behind Locked Doors: The Role Of Trauma Exposure And Current Music Therapy Practices In Correctional And Forensic Psychiatry, Deanna K. Bush Jun 2015

Music Therapists Behind Locked Doors: The Role Of Trauma Exposure And Current Music Therapy Practices In Correctional And Forensic Psychiatry, Deanna K. Bush

Masters Theses

The purpose of this descriptive study was to explore the role trauma exposure has on the possible development of symptoms of Vicarious Traumatization (VT) in the lives of Board Certified Music Therapists employed in correctional and forensic settings. Research was conducted through completion of an electronic survey. Additionally, the researcher sought to identify current music therapy practices as well as differences between practicing in forensic settings and correctional settings. The participants involved in this study were Board Certified Music Therapists who work in forensic and correctional settings. Survey invitations were electronically sent to 133 prospective participants as listed on either …


The Depiction Of The Holocaust Within The Theme Of Escape In Michael Chabon's The Amazing Adventures Of Kavalier & Clay, Deirdre Toeller-Novak Apr 2015

The Depiction Of The Holocaust Within The Theme Of Escape In Michael Chabon's The Amazing Adventures Of Kavalier & Clay, Deirdre Toeller-Novak

Masters Theses

Escape sounds like a ram’s horn throughout Michael Chabon’s The Amazing Adventures of Kavalier and Clay, looming large in the lives of his mostly Jewish characters. Only one, Josef Kavalier, is intimately tied to and escapes the Holocaust which destroys his entire family. The horrors of the Holocaust, however, cast a shadow that hovers over nearly every chapter of Chabon’s 636-page novel. For most of the novel’s other characters, intent on plotting their own escapes, the events of the Holocaust remain 4,000 miles away. Americans, Jew and gentile, politically astute and clueless, laborer and capitalist, prefer to maintain a …


Life Inside The Spectacle: David Foster Wallace, George Saunders, And Storytelling In The Age Of Entertainment, John Hawkins May 2013

Life Inside The Spectacle: David Foster Wallace, George Saunders, And Storytelling In The Age Of Entertainment, John Hawkins

Masters Theses

This project explores George Saunders's In Persuasion Nation and David Foster Wallace's Infinite Jest as interventionary literature. The thesis asserts that the two works confront the problems of isolation and dehumanization created by entertainment-based consumerism; they do so by depicting satirically exaggerated consumer societies and placing well-developed, sympathetic characters in those settings. The thesis includes a consideration of Jameson and deBord's theories of spectacle and Wallace's stated concerns with postmodern irony as an ineffective form of critique.


Flannery O'Connor And The Mystery Of Justice, Matthew Holland Bryant Cheney May 2013

Flannery O'Connor And The Mystery Of Justice, Matthew Holland Bryant Cheney

Masters Theses

The purpose of this study will be to begin to answer the question, “What is ‘justice’ in the work of Flannery O’Connor?” by approaching three stories—“The Comforts of Home,” “The Partridge Festival,” and finally “Everything that Rises Must Converge.” Each of these stories applies pressure to both individual and social conceptions of justice while fixating primarily on individuals’ just or unjust convictions and principles, usually in tension with those of their family or community. Flannery O’Connor’s work, while it seriously questions the possibility of “perfect” justice among a fallen humanity, exemplifies the paradoxes that arise from the contingency of our …


Dual Frames: A Content Analysis Of Wbir-Tv's 6 P.M. Coverage Of The Christian-Newsom Murder Trials, Laura Elizabeth Headlee May 2012

Dual Frames: A Content Analysis Of Wbir-Tv's 6 P.M. Coverage Of The Christian-Newsom Murder Trials, Laura Elizabeth Headlee

Masters Theses

Early on the morning of January 7, 2007, University of Tennessee student Channon Christian and her boyfriend Christopher Newsom disappeared from the parking lot of a Knoxville apartment complex. According to police reports and court documents, the couple was carjacked, kidnapped, and subjected to hours of physical and mental torture before they were killed. Five people were arrested in the following weeks in connection with the crimes – four black men and one black woman. Both Christian and Newsom were white. The unusual circumstances of these crimes and the racial divisions between the victims and perpetrators drew a lot of …


A Comparison Of Incarcerated And Non-Incarcerated Women Based On The M.M.P.I., Rose Marie Carter Jan 1973

A Comparison Of Incarcerated And Non-Incarcerated Women Based On The M.M.P.I., Rose Marie Carter

Masters Theses

The field for research on women offenders provides an extensive opportunity for scientific investigation. Many writers (Gibbons, 1971; Cunningham, 1964; Sutherland, 1968) have discussed the causes of crime and their resulting social implications. Organized mass presentations of the movement of crime among women is negligible. Today female incarcerates make up approximately 11 per cent (Lerner, 1972) of the total number in state and federal penitentiaries. Previous research (Cunningham, 1964) on female felons found poor self-concept, excessive dependency and pathological emotionality to be a consistent pattern in women criminals. Other research (Apfeldorf, 1971; Guze, 1959) found criminal and non-criminal groups could …