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The Otaku Phenomenon : Pop Culture, Fandom, And Religiosity In Contemporary Japan., Kendra Nicole Sheehan

Electronic Theses and Dissertations

The focus of this dissertation centers on the otaku subculture and their subsequent incorporation of Japanese religious elements into their consumption of Japanese popular culture. This phenomenon highlights the intersections of popular culture and religion in Japan, which is emerging in religious sites. Shintō shrines and Buddhist temples are incorporating popular culture as a means to maintain relevancy, encourage growth of parishioners, and raising revenue by capitalizing on the popularity of manga and anime. The relevance of this research connects to the continued impact of Japanese popular culture through globalization. The first chapter provides a theoretical background examining this socio-religious …