Digital Commons Network^™

Ecologies Of Sponsorship: What Fitbit Users Can Teach Us About Digital Literacy, Kimberly Tweedale

Dissertations, Master's Theses and Master's Reports

As digital technologies have expanded, so have the literacy sponsors that support and shape how those technologies are used. This project focuses on one of these growing sites of sponsorship surrounding a specific health-tracking technology: wearable Fitbit devices. While much of the work on literacy sponsorship has focused on institutional sponsors as agents, I argue that the picture becomes more complicated and interesting when we place our focus on how users—often considered the sponsored—can become agents in a system that may have marginalized, excluded, or used them.

Using a combination of qualitative methods, this dissertation highlights how various literacy sponsors …