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Color Theory In Technical Communication, Kelly J. Conley

Channels: Where Disciplines Meet

Technical communicators tend to overlook or avoid using color in their work. However, color theory is a powerful tool that can greatly affect how information is presented in print or on the web. By using color, technical communicators can help users respond to information in a positive manner and increase reading comprehension, usability, and organization. This paper will provide a framework and examination of the theoretical side of color theory as well as applications for using color in the workplace.