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Why (Not) Alcohol Energy Drinks? A Qualitative Study With Australian University Students, Sandra C. Jones, Lance R. Barrie, Nina J. Berry
Why (Not) Alcohol Energy Drinks? A Qualitative Study With Australian University Students, Sandra C. Jones, Lance R. Barrie, Nina J. Berry
Faculty of Health and Behavioural Sciences - Papers (Archive)
Introduction and Aims. Alcohol energy drinks (AEDs) are a recent entry to the ready-to-drink market, but there is an absence of research into the reasons young people consume these products and their consumption-related experiences.The aim of the current study was to investigate university students’ perceptions of, and experiences with, pre-mixed AEDs.
Design and Methods. Four focus groups with undergraduate university students in a large regional city in New South Wales; with transcripts coded for key themes.
Results.Participants reported a number of benefits of AED consumption,many of which were similar to other ready-to-drinks, such as taste and image. However, the primary …