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Communication About Organ Donation Intentions: Formative Research For A Social Marketing Program Targeting Families, Sandra C. Jones, Samantha L. Reis, Kelly L. Andrews
Communication About Organ Donation Intentions: Formative Research For A Social Marketing Program Targeting Families, Sandra C. Jones, Samantha L. Reis, Kelly L. Andrews
Faculty of Health and Behavioural Sciences - Papers (Archive)
With the introduction of the Australian Organ Donation Register (AODR), responsibility regarding organ donation decisions primarily rests with the individual. However, family members can be instrumental in facilitating or hindering the rate of organ donation by objecting to or confirming the individuals wishes. Attitudes and beliefs of family members have been shown to be a strong influence on peoples intentions to donate. Numerous studies have also demonstrated that family communication about organ donation can improve the rate of organ donation. We surveyed 23 matched pairs of undergraduate university students and their parents and found that attitudes to organ donation were …
Gross For Kids But Good For Parents: Differing Messages In Advertisements For The Same Products, Sandra C. Jones, Belinda S. Fabrianesi
Gross For Kids But Good For Parents: Differing Messages In Advertisements For The Same Products, Sandra C. Jones, Belinda S. Fabrianesi
Faculty of Health and Behavioural Sciences - Papers (Archive)
Objectives: There has been surprisingly little research into the effects of food advertising on parents' perception of commonly consumed children's food items, although the available research suggests that parents may find nutritional claims in these advertisements confusing. The purpose of the present study was to investigate parents' perceptions of branded snack foods targeted at children, and the extent to which these perceptions are influenced by advertising messages.Design: Using an intercept survey, participants were shown either adult-targeted or child-targeted advertisements for the same food products.Setting: Central business district of a major Australian city.Subjects: One hundred adults, mean age 40 years.Results: The …
The Relevance Of The Heart Foundation Of Australia's Dietary Recommendations For Adult Australians: A Comparison Of Views Of General Practitioners, Cardiologists And Dietitians, Francis A. Worsley, Sylvia Pomeroy
The Relevance Of The Heart Foundation Of Australia's Dietary Recommendations For Adult Australians: A Comparison Of Views Of General Practitioners, Cardiologists And Dietitians, Francis A. Worsley, Sylvia Pomeroy
Faculty of Health and Behavioural Sciences - Papers (Archive)
Purpose: To compare the views of general practitioners, cardiologists and dietitians about the relevance of the Heart Foundation of Australias dietary recommendations for adult cardiac patients. Basic procedures: Quantitative-cross sectional study. Postal questionnaires were self-completed by 248 Victorian general practitioners (30% response), 189 Australia-wide cardiologists (47% response) and 180 Victorian dietitians (45% response). Responses were represented as percentages and analyses of variance were conducted to explore the impact of the independent variables: age, work status and gender on the dependent variable: dietary recommendation. Main findings: Approximately half of the recommendations were viewed as strongly important to implement; these related to …
Amplified Voices, But They Are Speaking To The Wrong People. Why The Complaint System For Unacceptable Advertising In Australia Is Not Working, Katherine Eagleton, Sandra C. Jones
Amplified Voices, But They Are Speaking To The Wrong People. Why The Complaint System For Unacceptable Advertising In Australia Is Not Working, Katherine Eagleton, Sandra C. Jones
Faculty of Health and Behavioural Sciences - Papers (Archive)
This exploratory study highlights the lack of public awareness of the role of the Advertising Standards Board (ASB) in the process of handling complaints about unacceptable advertising in Australia. Results show that only a small proportion of Australian adults know that the ASB are the appropriate complaints handling body. This lack of awareness is evident even among those who have made a complaint about advertising (generally to a less appropriate body). This highlights the need for an education campaign to inform the general public how to make a complaint about inappropriate advertising, and who to make a complaint to. Empowering …