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Portuguese And Chinese Esl Reading Behaviors Compared: An Eye-Tracking Study, Logan Kyle Blackwell
Portuguese And Chinese Esl Reading Behaviors Compared: An Eye-Tracking Study, Logan Kyle Blackwell
Theses and Dissertations
While reading behaviors have been studied extensively in L1 reading studies through the use of eye-tracking and L2 reading has been measured through inherently indirect means, there is a relative lack of research done on early and late reading measures of ESL readers. Eye-tracking technology, available to researchers only in the past few decades, has opened the field to a new means of measuring these early and late measures of reading in second language learners. This study investigates the reading behaviors of 34 native Portuguese and Chinese readers who read in both their native languages (L1) and in their second …
Depictions Of Female Body Types In Advertising: How Regional Visual Attention, Body Region Satisfaction, Media Influence, And Drive For Thinness Relate, Dallin Russell Adams
Depictions Of Female Body Types In Advertising: How Regional Visual Attention, Body Region Satisfaction, Media Influence, And Drive For Thinness Relate, Dallin Russell Adams
Theses and Dissertations
Through continuing technological advancement, increased media exposure occurs as consumers are able to obtain access more easily. Various media formats, including video, are a means whereby consumers gather information about the world around them, and continually make comparisons between that information and themselves. Among the information obtained from media channels is how bodies are portrayed in the media. Comparisons between media images of body and self-perceptions of body are particularly prevalent in women. The current study employs the use of eye-tracking to examine how women view other women's body types and areas of the body in video-based advertising. The study …