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Corporate Housing And Training, Cojo Gerardo Del
Corporate Housing And Training, Cojo Gerardo Del
Theses and Dissertations
Corporate Housing & Training is a hybrid project that promotes the future use of living-and-working environments in the same site offering the amenities of a hotel, apartment and an office in one. The challenge of approaching this type of project is the way the program works and how it flows together with different users and different needs without even getting out of the building at the same time. This project helps the actual local and global needs because it would be a big impact for the traveling executives and companies by promoting business, exchange of ideas, and socializing; due to …
Corporate Social Responsibility, Condition Branding And Ethics In Marketing, Danika Hall, Sandra C. Jones
Corporate Social Responsibility, Condition Branding And Ethics In Marketing, Danika Hall, Sandra C. Jones
Faculty of Health and Behavioural Sciences - Papers (Archive)
Over the past two decades there has been increased interest in corporate responsibility (CSR) and its relation to marketing practice and theory )Maignan and Ferrell, 2004: Polonsky and Jevons, 2006). This paper explores another marketing phenomena emerging from the pharmaceutical industry: condition branding (Angelmar, Angelmar and Kane, 2007: Parry, 2003). Condition branding has been positioned as a form of CSR for the industry, in that it provides education to the general public regarding diseases or conditions. However, the ethical nature of condition branding has been questioned as it is also seen as a deliberate method of increasing markets for pharmaceutical …