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MSU Graduate Theses

Theses/Dissertations

2016

Rhetoric

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The Visual Rhetoric Of Royalty, Barbara Joann Anderson Jul 2016

The Visual Rhetoric Of Royalty, Barbara Joann Anderson

MSU Graduate Theses

This thesis examines how three British female royals, Queen Elizabeth II, Diana Princess of Wales, and Catherine, Duchess of Cambridge, use visual rhetoric to gain and maintain power in a world where they are rarely allowed to use their actual voices. The female royals use photographs to convey their messages and gain support from the public. Elizabeth's visual agenda of androgyny allows her to gain the authority that her role of sovereign requires, while Diana used pathos to create a connection with a public to emphasize that she was the people's princess. Following their leads, Catherine is learning to use …


Investigating The Relationship Between Data Displays, Rhetoric, And Reader Response In Technical Writing, Hanna Louise Landgrebe Jul 2016

Investigating The Relationship Between Data Displays, Rhetoric, And Reader Response In Technical Writing, Hanna Louise Landgrebe

MSU Graduate Theses

This study is meant to deepen the discussion Dragga and Voss began in "Cruel Pies” by exploring the connection between data displays and their ability to evoke or suppress emotional reactions in readers. It begins with a literature review of relevant discussions in ethics and technical writing, and then describes how readers responded to a series of news excerpts—some of which were paired with data displays or photographs—both by answering Likert scale questions and by thinking aloud and responding to written, open-ended questions. Though the quantitative data collected from the Likert scales is not robust enough to make any generalizations, …


Identifying Facebook-, Twitter-, And Instagram-Specific Rhetoric And Interaction: A Case Study, Sharon Kathleen Jones May 2016

Identifying Facebook-, Twitter-, And Instagram-Specific Rhetoric And Interaction: A Case Study, Sharon Kathleen Jones

MSU Graduate Theses

A great deal of research has examined social media best practices; however, there has been a gap in looking at nonprofits to examine the efficacy of Facebook-, Twitter-, and Instagram-specific rhetoric to engage stakeholders. This study examined a small, local nonprofit's posts on each of the above platforms, and used surveys and interviews to find which types of rhetoric create the best dialogue between the nonprofit and stakeholders. This study found that for Facebook, the best rhetoric to use are pictures and videos; for Twitter, the best rhetoric to use are retweets; and Instagram, the best types of rhetoric are …