Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Entire DC Network
A Developmental Approach To Teaching Internet Marketing, Rohan Miller, Ray Stace, Gwyneth Howell
A Developmental Approach To Teaching Internet Marketing, Rohan Miller, Ray Stace, Gwyneth Howell
Senior Deputy Vice-Chancellor and Deputy Vice-Chancellor (Education) - Papers
Just as buying and selling over the Internet represents a new frontier for commerce, teaching students how to best use the Internet in marketing presents educators with new challenges and new opportunities. Perhaps the most distinguishing feature of Internet commerce that must be confronted by educators is the general absence of inter-personal communication in customer exchanges. As most Internet marketing takes place using a self-service technology (SST) that enables customers to consume products independent of direct service employee involvement (Meuter, Ostrom, Roundtree and Bitner 2000), it seems inappropriate to teach marketing in an Internet environment by relying on traditional lecture-tutorial …
Collaborative Design Projects: Evaluating Students' Online Discussions, S. R. Lambert
Collaborative Design Projects: Evaluating Students' Online Discussions, S. R. Lambert
Senior Deputy Vice-Chancellor and Deputy Vice-Chancellor (Education) - Papers
This paper reports on the author’s work to evaluate student online discussion, a learning tool used in a face-to-face graphic design subject centred around a collaborative design project. A modified teaching and learning model with new online resources was trialled with approx 45 undergraduate design students in session 1 of 2003. The 4 students in each project team were allocated a specific role based on contemporary design studio practice. An online discussion space was set up for each project team. A number of evaluation techniques were used including a content analysis of online discussion postings on which this paper focuses. …