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Aqui Es: The Rhetoric Of Identification In An Act Of Local Branding, Bonnie M. Garcia
Aqui Es: The Rhetoric Of Identification In An Act Of Local Branding, Bonnie M. Garcia
Theses and Dissertations - UTB/UTPA
Brands are a large part of our cultural discourse. In the Rio Grande Valley a group of network-marketing sponsored entrepreneurs has tapped into branding as a rhetorical resource. I use Burke’s concept of consubstantiation to analyze the rhetorical motives represented both in the use of branding in general and in the “Aqui Es” sign utilized by local nutrition clubs. Burke’s concept of consubstantiation allows me to contextualize the production of the sign and open avenues to explore the relationships behind the sign’s use. I then utilize Lacanian psychoanalysis to explain the psychological motives behind the sign’s use and production. I …
Walking Out: The Success Of The Edcouch-Elsa Student Walkout Of 1968 Through The Media, David Robles
Walking Out: The Success Of The Edcouch-Elsa Student Walkout Of 1968 Through The Media, David Robles
Theses and Dissertations - UTB/UTPA
This study demonstrates how the success of the Edcouch-Elsa walkout of 1968 was brought upon not only by its organization, non-violent tactics, land mark victory in federal court, and support from several of Mexican American organizations. What also aided the student movement in Edcouch-Elsa was the media attention and how it influence the Rio Grande Valley community not only to question the tactics being used towards Mexican American students in the local educational institutions, but also created public discourse over the issues of race, equality, and students’ rights. Using various academic books of the subject, newspaper clippings of the time …
Mariguano, Juan Ochoa
Mariguano, Juan Ochoa
Theses and Dissertations - UTB/UTPA
Mariguano is a fictional account of a young man growing up in a family in whose patriarch is a Mexican drug lord. The narrator, el Johnny, and his father, Don Julio, crisscross through Mexico with total disregard for distance or time bribing comandantes and stopping turf wars all in preparation for their next score. The novel culminates in Don Julio’s attempt to fix the 1988 Presidential election in Mexico. Don Julio’s son, El Johnny, lives to tell the tale of the rise and fall of his father’s drug smuggling empire and of the destruction of his family. The events in …