Digital Commons Network^™

Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen

Markets, Globalization & Development Review

Through a feminist lens, Maclaran and Chatzidakis (2022) challenge conventional assumptions about gender, emphasizing its performative nature shaped by social practices rather than inherent traits. This commentary extends analyses of key themes such as gender performativity, the male gaze, and subject-object binaries within marketing. It critiques how marketing strategies reinforce existing power imbalances and systemic biases rooted in historical narratives. The writing also reflects on media interpretations of gender issues through films like 'Turning Red' and 'Barbie'. By contextualizing gendered marketing within broader societal frameworks, this writing contributes to ongoing dialogues in media studies, sociology, and gender studies, highlighting the …

Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan

Markets, Globalization & Development Review

No abstract provided.

Beauvoir, “French” Feminisms, And “Translation Work:” A Roundtable Conversation, Sandrine Sanos, Judith G. Coffin

Journal of Feminist Scholarship

This conversation featuring four scholars—Sandrine Sanos, Judith G. Coffin, Lorraine Delavaud, Marine Vaslin—took place on zoom on December 1, 2023. It was organized, transcribed, and edited by Sandrine Sanos who also wrote the introduction to contextualize the conversation. The roundtable reflects on the making of the translation of Judith Coffin’s book on Beauvoir; and how it became a collective object, and the challenges and productive limitations that it involved, showing how such a project helped forge and relied upon transnational, transdisciplinary, and transgenerational feminist solidarities. The ways Beauvoir became a transatlantic object sheds light on the ways that the book …

White Male Privilege, Diversity-As-Deficit, And Tokenism In The North American University: Reflections On Netflix’S The Chair, Annamma Joy

Markets, Globalization & Development Review

Ji-Yoon, an Asian-American woman, is the newly appointed chair of the English department at Pembroke University, a lower-tier Ivy League school. Most of the department’s faculty are older and white and male, but do include a female white professor, Joan Hambling, clearly suffering from marginalization. There is also a young black faculty member named Yasmin McKay, whom Ji-Yoon wants to make the university’s first black tenured professor in the English department. Yaz, as they call her, has published in the top journals and is loved by her students, who flock to take her courses. There are other story dynamics dealing …

Welcome To The New Dignity, Donna M. Hughes

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

University Crime Alerts: Do They Contribute To Institutional Betrayal And Rape Myths?, Alexis A. Adams-Clark, Carly P. Smith, Prachi H. Bhuptani, Jennifer J. Freyd

Dignity: A Journal of Analysis of Exploitation and Violence

Universities are mandated by the Clery Act (20 USC § 1092(f)) to publicize the occurrence of certain campus crimes. Many universities rely on “Crime Alert” emails to quickly and effectively communicate when a crime has occurred. However, communications of sexual crimes are often narrow (e.g., limited to stranger-perpetrated crimes) and misleading (e.g., containing safety tips that are not applicable to most types of sexual violence). The current paper presents the results of two studies that test the effects of reading crime alert emails on subsequent endorsement of rape myths and institutional betrayal. In Study 1, participants read a typical crime …

Deconstructing Media In The College Classroom: A Longitudinal Critical Media Literacy Intervention, Andrea M. Bergstrom, Mark Flynn, Clay Craig

Journal of Media Literacy Education

While many studies have addressed the impact of media literacy interventions on knowledge of specific topic areas, few have explored improvements in media literacy skills as outcome measures. This study analyzed the impact of a media literacy intervention on participants’ critical thinking skills and understanding of media literacy principles by addressing the topics of body image and media representations of gender and race. A two-group, longitudinal experimental design was implemented using college-aged student participants across multiple course sections (n = 198) at a public university in the southeast. Results were significant for several media literacy measures for the treatment …

Precarious Responsibility: Teaching With Feminist Politics In The Marketized University, Lena Wånggren

Journal of Feminist Scholarship

One of the most pressing characteristics of the neoliberal restructuring of academia, together with increased managerialism, performativity measures, and a “customer service” approach, is the casualization or precarization of academic work. Casualization entails a fragmentation of academic work, where academics are forced to move between workplaces on hourly-paid and fixed-term contracts, often doing their job without access to resources such as an office, training, or paid research time. While a number of feminist scholars have investigated the ways in which feminist academics negotiate the ever-increasing mechanisms of individualization, ranking, and auditing of their work, this article focuses on the precarious …

Rap Music Literacy: A Case Study Of Millennial Audience Reception To Rap Lyrics Depicting Independent Women, Mia Moody-Ramirez, Lakia M. Scott

Journal of Media Literacy Education

Using a feminist lens and a constructivist approach as the theoretical framework, we used rap lyrics and videos to help college students explore mass media’s representation of the “independent” Black woman and the concept of “independence” in general. Students must be able to formulate their own concept of independence to counteract the messages and stereotypes they receive in popular culture through advertisements, film, print and music. The authors found that independence is situationally defined and it is a complex concept that is differentiated in consideration of age, race, and gender. Participants noted that rap music has the potential to influence …

Marriage And Gender: A History Through Letters, Victoria Kern

Senior Honors Projects

Research on the evolution of marriage can be found quite easily, but the opportunity to see into the lives of married couples from the past is rare. Through the analysis of letters between my parents, grandparents, and great-grandparents, I provide a glimpse of what being married has meant throughout the 20^th Century for heterosexual couples. Societal ideas about what makes a marriage ideal have changed over time, but they have always been closely linked with gender expectations (Berk, 2013), so a feminist approach to the analysis of the evolution of marriage is used with my family’s letters as a …

Puppets On A String? How Young Adolescents Explore Gender And Health In Advertising, Deborah L. Begoray, Elizabeth M. Banister, Joan Wharf Higgins, Robin Wilmot

Journal of Media Literacy Education

This article presents qualitative research on young adolescents’ abilities in communicating and evaluating health messages in advertising especially how they understand and create gendered identities. A group of grade 6-8 students learned about media techniques and movie making. In groups divided by gender, they created iMovie advertisements for health activities in their school. They represented themselves in these advertisements by creating stick puppets. Observations during lessons, examination of movies and puppets, and interviews with students and their teacher revealed that young adolescents were neither completely manipulated by media nor were they completely in charge of their responses to media’s messages …

She Legislates, He Scandalizes: Reenvisioning The Impact Of Political Sex Scandals On Assemblywomen In New York, Hinda Mandell

Journal of Feminist Scholarship

A rash of three political sex scandals within the span of less than two years, from 2012 to 2014, shook the New York State Assembly. All of the sex scandals involved male politicians accused of sexual harassment of female staffers and subordinates. This study investigates how New York State assemblywomen were impacted by the scandals of their male colleagues, exploring the “contagion” of scandals (Adut 2008). Interviews were conducted with eight assemblywomen in 2014, although all 33 assemblywomen serving in the legislature at the time of this research endeavor were invited to participate in a research interview. Findings indicate that …

Decolonizing Higher Education: Black Feminism And The Intersectionality Of Race And Gender, Heidi Safia Mirza

Journal of Feminist Scholarship

Drawing on black feminist theory, this paper examines the professional experiences of postcolonial diasporic black and ethnicized female academics in higher education.1 The paper explores the embodiment of gendered and racialized difference and reflects on the power of whiteness to shape everyday experiences in such places of privilege. The powerful yet hidden histories of women of color in higher education, such as the Indian women suffragettes and Cornelia Sorabji in late nineteenth century, are symbolic of the erasure of an ethnicized black feminist/womanist presence in mainstream (white) educational establishments. The paper concludes that an understanding of black and ethnicized female …

What's Feminism Got To Do With It? Examination Of Feminism In Women's Everyday Lives, Claire Carter

Journal of Feminist Scholarship

In recent decades there has been considerable debate about the role and meaning of feminism in younger women's lives. Feminism can be understood as an empowering discourse, fostering critical awareness and resistance to dominant social norms. However, it can also be experienced as regulatory and disciplinary, clearly defining who and what constitutes a "good" feminist. Utilizing Michel Foucault's principle of care of the self, this paper analyzes women's body practices in relation both to women's interpretation of feminism and to dominant feminist discourses. The complexities of negotiating diverse social identities, as well as women's desire for a happier life and …

Gender: An Infinite And Evolving Theory, Julia Churchill Schoellkopf

Lesbian Gay Bisexual Transgender Queer Center

Many perceive sex and gender to be the same concept or at least related to each other, but this is not the case. If they do perceive it as different concepts, it is usually understood simply as biological sex. For many people gender is part of daily routine and questioning it is absurd. In virtually all societies gender is defined by characteristics associated with one’s sex. This definition stems from the social construction of gender, meaning that gender is not based solely on physiological qualities. This paper explores the social construct of sex and gender.

Gender Identity Disorder: An Unethical Diagnosis Of Normal Human Diversity, Julia Churchill Schoellkopf, Jasmine Mena

Lesbian Gay Bisexual Transgender Queer Center

Gender Identity Disorder (GID) is very unique among the other disorders in the Diagnostic and Statistical Manual of Mental Disorders (DSM) because the treatment is used to confirm the alleged disordered belief (Ross 2009). All other disorders in the DSM-IV-TR are defined as the treatment altering the disordered belief and removing the symptoms, not reinforcing them as GID does (Ross 2009). This contradictory nature of the diagnosis has received lots of criticism from professionals over the years and many have offered alternatives.

The Problem Of Protection: Rethinking Rhetoric Of Normalizing Surgeries, Amy Falvey

Journal of Feminist Scholarship

This essay focuses on the rhetoric of protection that emerges around infants who face the prospect of normalizing surgeries. Frequently, decisions to proceed with normalizing surgeries are made by doctors and parents with "protection" of the infant as a motivating force. "Protection," in such contexts, typically refers to protection of the infant from the inhospitable world that lies in wait for an individual whose body does not conform to social, morphological, and biological norms. While this concern may be valid and important, this essay argues that there are alternative narratives or notions of protection that must also be acknowledged and …

The Fabrication Of Gender: Concept To Catwalk, Emily J. Pascoe

Senior Honors Projects

Gender, as I have come to understand it, is a vast, variable and personal response to one’s society and culture. As an interpretation of one’s biological sex it is a prominent aspect in our lives. Because of this prominence, attributes of gender are revealed in many forms. In relevance to fashion gender is manifested visually. Traits of femininity, androgyny and masculinity are rendered in dress and appearance.

I have portrayed these traits by using editorial fashion images to create a visual gender continuum. Using images from a compilation of current fashion magazines, whose target consumers are either men or women, …

Grappling With Gender: Exploring Masculinity And Gender In The Bodies, Performances, And Emotions Of Scholastic Wrestlers, Phyllis L. Baker, Douglas R. Hotek

Journal of Feminist Scholarship

We contribute to the sociology of sport and gender literature with an ethnographic analysis of scholastic wrestling by observing the current climate of masculinity and gender. Our results suggest that it is necessary to understand men and sporting behavior within a broader framework of gender, not just masculinity, because the behavior of high school wrestlers fell along a gender continuum between an orthodox masculinity and femininity. Our exploration of the body, performance, and emotion practices of scholastic wrestlers gives credence to the current critiques of a hegemonic masculinity in men's sports. We show that gender is not dichotomous and that …

The Rise And Fall Of Western Homohysteria, Eric Anderson

Journal of Feminist Scholarship

In this essay, I draw upon my pro-feminist background to describe the formulation of the concept of homohysteria and explain its heuristic utility in conceptualizing historical shifts in heterosexual men's gendered regimes. I suggest that in times of high homohysteria, heterosexual men are compelled to align their identities and behaviors with orthodox (hypermasculine) notions of men's masculinity. This is in order to avoid homosexualization. Conversely, heterosexual men retain considerably more gendered freedom in times of low or no homohysteria. I describe this as a cultural process related to homophobia and define the term homohysteria as men's fear of being homosexualized, …