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Brand Identity For New Artists In The Music Industry, Drea Achacoso
Brand Identity For New Artists In The Music Industry, Drea Achacoso
Graphic Communication
The purpose of this study was to evaluate the aspects of brand identity and apply it to new artists in the music industry. The research from this study was applied to Hills & Strongholds, an aspiring alternative rock band. Designs were created for the band’s brand identity on multiple platforms that attempted to portray the band’s musical vision. A survey was conducted to determine which logo and album artwork designs were able to effectively transport the bands genre and vision based on the audience’s perception. The results of this study can be used to develop Hills & Strongholds into a …
Poiesthetic Play In Generative Music, John Priestley
Poiesthetic Play In Generative Music, John Priestley
Theses and Dissertations
Generative music creates indeterminate systems from which music can emerge. It provides a particularly instructive field for problems of ontology, semiotics, aesthetics, and ethics addressed in poststructuralist literary theory. I outline how repetition is the ultimate basis of musical intelligibility and of memory in general. The extension of these abstractions beyond tonal music to sound in general is afforded by the concrete iterability of audio recording media. Generative systems delineate a music that is repeatable in principle and in certain qualities, though not in specific forms; a music that produces emergent complexities from novel combinations, retaining the potential to surprise. …