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Conscious Consumers: Understanding The Roles And Impacts Patrons Can Have To Make Ethically Minded Purchases That Affect Society, Mallory Sallstrom

Masters Theses

This thesis will examine the issue that patrons of large corporations are often unaware of how their patronage funds divisive corporate philanthropy resulting in an ethical dilemma for the patron. To better understand this issue, research was conducted through a series of research questions. After completing this research, a literature review was conducted in addition to case studies and visual analyses. Based upon the research, a visual solution was created to serve as a resource and tool to educate consumers about the philanthropic efforts of large corporations as it relates to their values and missions. The thesis visual deliverables include …