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Citizens Or Consumers?: Environmentalism And The Public Sphere In Postsocialist Hungary, Krista Harper

Krista M. Harper

Much of the most vital activism of the post-1989 environmental movement in Hungary addresses the development of consumer culture and the expansion of transnational corporations in East-Central Europe. In actions against McDonald's conquest of the urban landscape and the ubiquitous presence of advertisements for transnational corporations, activists contrast cherished notions of decentralization and local control with the emergence of an imperialistic, global consumer culture. These issues came to the forefront of environmental debates while I was living in Hungary from 1995 to 1997, conducting ethnographic research on environmental groups. This paper will present several cases of Hungarian activism against well-known …