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All In The Junkab'al: The House In Q'Eqchi' Society, Ashley Kistler

Faculty Publications

Recent studies examine how individuals create kinship through economic transactions, ritual, and religion. This paper explores how Q’eqchi’ women in San Juan Chamelco, Guatemala generate the logics of kinship through marketing. In Chamelco, the Q’eqchi’ construct kinship through the local category of the junkab’al, ‘family’, literally ‘one home’. Members of Q’eqchi’ junkab’als create the substance of kinship through shared residence and participation in daily life. Chamelco’s women use marketing to establish kinship, incorporating market employees into their junkab’als. Since market positions have been passed down in junkab’als for generations and constitute the family estate, market women seek heirs to perpetuate …