Digital Commons Network^™

“Americanized” Worship In Brazilian Churches, Leon C. Neto

Masters Theses

Motivated by the marketability of high-profile artists and bands, Christian churches worldwide may see the inclusion of profit-driven worship songs as a recruiting tool for their communities. This process of globalization or "Americanization" around the world, propagated by mass media, is yet to be thoroughly investigated. This trend is likely decreasing the use of indigenous styles in Christian worship. The primary purpose of this current study is to produce scientific data suggesting that “Americanized” worship is a trend in Brazil and is affecting the production of indigenous worship repertoire. An online questionnaire was developed and applied to Brazilian worship leaders. …