Digital Commons Network^™

Isocrates's Place In Postmodern Advertising, Christopher Barkley

Electronic Theses and Dissertations

This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …

Diy Feminisms In The Third Space: Female Rhetorical Techniques Performed In Multi-Generational Alternative Media, Cristen M. Fitzpatrick

Theses and Dissertations

This dissertation looks at the creation of both a literal and figurative clubhouse created by women, for women, through alternative publishing endeavors, including pamphlets, zines, and blogs, as women patchworked a “do-it-yourself” (DIY) feminism from the mid-20th century through today. I discuss alternative media utilized by marginalized, radical feminist groups and the application of newly-discovered feminist rhetoric throughout. I begin with an overview of feminist literacy and rhetoric, leading to a discussion of the pamphlets of the Women’s Movement in the 1960s. This sets the stage for the zines of the next generation, the 1980s and 1990s, in which women …

A Maker's Perspective Of Materiality: Observing Material Change Through Legacy Craftsmanship, Maker Intent, And Contemporary Manifestation, Adam Swift

Masters Theses

Simple handmade objects have important stories to tell about the hands that made them and the environments they pass through. This project observes the thinking, materials, and process involved in craft work through the lens of materiality. I wrestle with materiality by presenting a personal making project, in front of L.C. King Mfg. Co., a Tennessee workwear company that maintains century-old manufacturing practices and values. With the interactive – and interdisciplinary – perspective of cultural rhetoric as the guiding theoretical framework, this display of both freshly created (the leather bag project) and progressively experienced (the chore coat) material realities aims …

Thoughts And Prayers, Chloe Kardasopoulos

Student Scholar Symposium Abstracts and Posters

Examining the symbolic Gun against its tangible counterpart illuminates abstract attachments of power and superiority this nation associates with the weapon. These elements loaded in the Gun transform the weapon into an object representative of American identity. Analyzing ideological commitments within the Gun guides a critical response to examine disproportionately increasing national gun violence against stagnant federal gun control. The ongoing gun debate must be analyzed in its entirety, beginning at its source - the Second Amendment. Scholars such as Gary Wills dissect the Second Amendment to extract its contextualized intent from modern writers’ manipulated interpretations. It is not the …

There's No Space Like Home : Locavore Writing And Rhetorics Of Place, Darcy Mullen

Legacy Theses & Dissertations (2009 - 2024)

This project seeks to treat the word “local” as a social construct that, if left unexamined, has concrete consequences, from seed to fork, and from reader to student writer. As a study in contemporary rhetorical formations, I focus on what I term the genre of Locavore writing as a discrete genre of social movement writing, to intervene in definitions and applications of a set of rhetorical concepts; discourse communities, rhetorical situations, and proverbial knowledge. Additionally, I reframe the need for post-spatial turn considerations within rhetorical studies in spatial rhetoric for both the study of literature, and writing pedagogy. The focus …

Troubles At Coal Creek: Rhetorics Of Writing, Research, And The Archive, Sumner Stevenson Brown

Masters Theses

Digging through the past can uncover painful truths. As such, historiography that does not acknowledge negotiated spaces, cultural erasures, and flexible frameworks may fall short. It may limit both breadth and depth of the past, thereby (re)producing erasures, whereas a reflexive theoretical framework delivers not only depth and breadth, but it also adds texture and dimension to historical writing and research processes. It is for these purposes that the value of alternative methodologies is not situated at the margins of the rhetorical canons. Instead, it is embedded in the very core of the canons, defined as an element that works …

"Out Of The Dark Confinement!" Physical Containment In Mid-Nineteenth-Century American Protest Literature, Allison Lane Tharp

Dissertations

Most scholarship on American protest literature tends to focus on the protest literature of specific, politically marginalized groups, such as black protest, women’s protest, or working class protest. My project redefines how we read nineteenth-century American protest literature by investigating the connections between the protest texts of these three marginalized groups. In particular, I argue that mid-nineteenth-century protest authors incorporate images of physical confinement and entrapment within their texts to expose to privileged readers the physical and ideological containment and control marginalized subjects encounter in their daily lives. Drawing from rhetorical theories of argumentation and audience engagement, and incorporating historical …

Visualizing Abolition: Two Graphic Novels And A Critical Approach To Mass Incarceration For The Composition Classroom, Michael Sutcliffe

SANE journal: Sequential Art Narrative in Education

This article outlines two graphic novels and an accompanying activity designed to unpack complicated intersections between racism, poverty, and (d)evolving criminal-legal policy. Over 2 million adults are held in U.S. prison facilities, and several million more are under custodial supervision, and it has become clearly unsustainable. In the last decade, there has been a shift in media conversations about criminality, yet only a few suggest decreasing our reliance upon incarceration. In meaningfully different ways, the two novels trace the development of incarceration from its roots in slavery to its contemporary anti-democratic iteration and offer an underpublicized alternative.

Critical and community …

Rhetorical Ripples: The Church Of The Subgenius, Kenneth Burke & Comic, Symbolic Tinkering, Lee A. Carleton

Theses and Dissertations

Humor has long been an effective way to engage difficult sociopolitical topics in a way that avoids polemical confrontation and provides opportunity for pleasure, catharsis and self-knowledge. In the context of today’s polarized politics and protest, creative satirical performance that deploys “symbolic tinkering” can provide a “comic frame of reference” that, according to Kenneth Burke, more effectively conveys its message while providing reflexive insight. The satirical Church of the SubGenius naturally practices this rhetorical frame in their multimedia creations. Using the lens of Burke’s Attitudes Toward History, this essay is an analysis of SubGenius rhetoric with a focus on …

Preposterous America: The Language Of Inversion In Thoreau, Melville, And Hawthorne, Rasmus R. Simonsen

Electronic Thesis and Dissertation Repository

This dissertation stages a series of readings that activate the inherent pull towards a queer aesthetic of “preposterousness” in the American Renaissance. In the introduction, I claim that American Studies and Queer Studies have been mutually implicated ever since F.O. Matthiessen’s seminal work American Renaissance. In this way, I bring to light the nascent strands of homoeroticsm and “deviant” practices that disrupt the teleology of normative masculinity in the nineteenth century. My intervention develops a queer heuristic through an exploration of the classical figure of hysteron proteron—the rhetorical inversion of the order of things. As a master-trope for my …

Toward A Working Theory Of Neurorhetorics, Jeffrey L. Honnold

USF Tampa Graduate Theses and Dissertations

This piece makes the claim that rhetoric is first philosophy--before philosophy, epistemology, ontology, or any other field--or that rhetoric is, at the least, on equal footing as these fields because:

empathy--and thusly the impulse for communication--is physiologically hardwired into humans; special distinctions between human and animal are largely artificial constructions, as is evidenced by neurosciences; "hard" science, in the form of neurosciences, is providing entrance points & opportunities for rhetoric to raise its status within the academy; and said neurosciences, in addition to empathy studies, have shown strong evidence supporting linguistic and evolutionary links between humans and other species, thereby …

"You Are Safe": Black Maternal Politics Of Resistance And The Question Of Community Consensus In African American Women's Literature, Daniela Marinova Koleva

Theses and Dissertations

The study focuses on a number of African American women's literary texts that employ the figure of the black mother and the motif of infanticide to engage in critical statements about system arrangements, repressive practices, and theory designs with direct effect upon black people's choices for organizing their lives and existence. Such critical statements are inevitably political and their construction is offered in a most provocative and startling way given the choice of maternal infanticide to make the claims.

Angelina Weld Grimke's "The Closing Door" (1919), Georgia Douglas Johnson's Safe (c.1929), Shirley Graham's It's Morning (c. 1938-1940), and Toni Morrison's …

Recovering Brande : Freewriting And Sustainable (Procedural) Expression, Richard Bower

Legacy Theses & Dissertations (2009 - 2024)

Dorothea Brande is rarely known in rhetoric and composition yet continues to hold popular influence over writers attracted to Cartesian beliefs. The aim of this project is to recover Brande's contributions in order to rethink composition's trajectories. Chiefly, Dorothea Brande's legacy has been in creative writing through Becoming a Writer. In this bestseller, she establishes a program for putting the Cartesian divide to work. "Writing with the unconscious mind in the ascent," as Brande explains about what Ken Macrorie and Peter Elbow later call freewriting, harnesses the bifurcated consciousness of writers and begins a journey of unification.

The Social Dimensions Of Fiction: On The Rhetoric And Function Of Prefacing Novels In The Nineteenth-Century Canadas, Steven Tötösy De Zepetnek

CLCWeb Library

Tötösy de Zepetnek, Steven. The Social Dimensions of Fiction: On the Rhetoric and Function of Prefacing Novels in the Nineteenth-Century Canadas. Wiesbaden: Westdeutscher (Friedr. Vieweg & Sohn), 1993. ISBN 3-528-07335-7 188 pages, bibliography, index. Data and analyses of nineteenth-century English- and French-Canadian prefaces to novels with theoretical and methodological frameworks for the study of rhetoric, the sociology of literature, audience research, and genre studies. Copyright of the book was released to Tötösy de Zepetnek by Westdeutscher Verlag in 2003.

(Still) Not Fit To Be Named: Moving Beyond Race To Explain Why 'Separate' Nomenclature For Gay And Straight Relationships Will Never Be 'Equal', Courtney M. Cahill

Courtney M. Cahill

This Article provides a novel approach to an issue that has recently assumed national prominence: Whether it is constitutional to extend same-sex couples the substance of marriage but only under a different name, like civil union or domestic partnership. While legal actors have challenged the constitutionality of nominal difference by comparing it to the discredited legal doctrine of separate-but-equal, this Article moves beyond race to show why ‘separate’ names for gay and straight relationships will never be ‘equal,’ namely, because they reflect and perpetuate something that has applied to same-sex intimacy for centuries: a speech or a name taboo. In …

Sharing The Power Of Words And Changing Lives Through College-Level Instruction In Grammar And Mechanics, Carol Ann Tillema

USF Tampa Graduate Theses and Dissertations

Intrigued by the English language and its far-reaching applications worldwide as a standard means of communication, I begin my disquisition with a focus on the meaning and derivation of grammar and its place in the trivium of ancient and modern study. I stress the need to reemphasize college-level instruction in grammar and mechanics as a complement to rhetoric and logic by studying and teaching editing, which involves semantics, syntax, phonology, morphology, conventions, mechanics (spelling, punctuation and format), in writing centers and classrooms. Noting growing nationwide illiteracy, I research the pedagogies and writing of experts in the field of rhetoric and …

Time Bending: Temporal Malleability And Organizational Response In Crisis Situations, Gary W. Carson

USF Tampa Graduate Theses and Dissertations

The terrorist attacks of 9/11 created a crisis of epic proportions for the airline industry. The attacks, on the heels of the first financial losses in four years, threatened the existence of many airlines. It was incumbent on the CEO to make sense and offer a plan to control the crisis and move forward. There were fewer audiences more attentive to this senemaking activity than the stockholders. On the cusp of the organization, shareholder management is a central job of CEOs in the 21st century. This study focuses on CEO presentations to shareholders for American, Delta and Frontier Airlines before …

Moving Thumos: Emotion, Image, And The Enthymeme, Eric D. Mason

USF Tampa Graduate Theses and Dissertations

This dissertation connects classical theories regarding the enthymeme and thumos (a Greek word commonly translated as "heart," "mind," or one's "capacity for emotion") to modern theories of images and emotion in order to reconsider the central role of visual discourse in persuasion, ideology, and subject formation. Since "enthymeme" comes from en and thymos, meaning "in heart," etymologically the enthymeme is an argument that is realized in an individual's thumos.

This dissertation thus attempts to establish the notion of thumos in rhetorical studies by developing a theory of visual enthymemes.The understanding of the enthymeme used within this dissertation works less from …

Reconstructing Writer Identities, Student Identities, Teacher Identities, And Gender Identities: Chinese Graduate Students In America, Peiling Zhao

USF Tampa Graduate Theses and Dissertations

The increasing presence of Chinese international graduate students in American higher education has mandated a closer examination of their multifaceted lives against stereotypes that hinder their efforts to find, transform, or assert their identities in the dominant discourses of American academia and culture.

Cross cultural studies of Chinese international students tend to reinforce stereotypes of their writer identities, learner identities, and teacher identities. Examining these various identities discloses dichotomies that read Chinese students’ traits and behaviors as handicaps and thus characterize them as “abnormal” in relation to the “normal” traits and behaviors of Chinese students’ Western counterparts. Whereas Western student …

Institutionalized On The Margins: An Organizational History Of The Preparation Of Teachers Of College Composition, Gregory A. Giberson

USF Tampa Graduate Theses and Dissertations

The preparation of new college teachers of composition has been a disciplinary topic of interest as well as an institutional concern since the establishment in the late 1800s of the modern English department. In this project, I offer a critical history of the treatment of the topic of the preparation of teachers of college composition by the three most historically significant organizations to English as a discipline and Composition as a field of study within that discipline: the Modern Language Association, the National Council of Teachers of English, and the Conference on College Composition and Communication. By analyzing the treatment …