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Relationship Advertising: Investigating The Strategic Appeal Of Intimacy (Disclosure) In Services Marketing, Andrea Diahann Gaye Scott
Relationship Advertising: Investigating The Strategic Appeal Of Intimacy (Disclosure) In Services Marketing, Andrea Diahann Gaye Scott
USF Tampa Graduate Theses and Dissertations
One approach to communicating and thereby building a close relationship with consumers is via advertising. In other words, if service providers can invoke feelings of connection and intimacy--where consumers feel understood, cared for, and validated--through advertising, a stronger bond and sense of loyalty is likely to follow. When intimacy is conceived as knowing and being known by another, which incorporates mutual and reciprocal (though not necessarily equal) liking and vulnerability, its application extends beyond romantic relationships to the current context of relationship and services marketing. This research provides empirical support for the use of intimacy as an appeal in services …
Behavioral Analysis Of Interactions Between Teachers And Children With Selective Mutism, Jason D. Wallace
Behavioral Analysis Of Interactions Between Teachers And Children With Selective Mutism, Jason D. Wallace
USF Tampa Graduate Theses and Dissertations
The present study focused on the interactions between a child with selective mutism and that child's teachers. The hypothesis was that the teachers unknowingly maintained the mutism by not placing the expectations of speech on the child. Therefore, by training three out of the four teachers how to interact with the child with selective mutism, and using the fourth teacher as a control, the researchers were able to identify that the training not only changed the three teachers' behaviors, but also the child with selective mutism's behaviors as well. Also, based on a pre-training/post-training test, the teachers had a much …