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Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …
Shaking The Closet: Analyzing Johnny Mathis’S Sexual Elusiveness, 1956-1982, Vincent L. Stephens
Shaking The Closet: Analyzing Johnny Mathis’S Sexual Elusiveness, 1956-1982, Vincent L. Stephens
Vincent L Stephens
Though pop crooner Johnny Mathis inadvertently revealed his homosexuality in a 1982 “off-the-record” interview his sexuality had long been an open secret prior to this disclosure. “Shaking the Closet” argues that the notion of “the closet” is insufficient for understanding Mathis’s career and those of many other seemingly “closeted” queer public figures. The presentation suggests that the non-threatening sexual image Mathis presented in the 1950s was an overt commercial strategy intended to appease white audiences and adhere to an imperative for public respectability, an enduring theme within African-American cultural politics. Despite these seeming compromises close critical attention to his musical …
'Desert Of The Blest': Poe's Anti-Representational Invocations Of The Near East, Brian Yothers
'Desert Of The Blest': Poe's Anti-Representational Invocations Of The Near East, Brian Yothers
Brian Yothers
Poe's poetry and fiction are full of cultural and religious references to the Near East. This essay suggests that Poe's invocations of the Near East are part of a deliberately anti-representational strategy for dealing with cultural difference that constitutes part of Poe's understanding of one of his most central concepts, the 'arabesque'. This anti-representational strategy is built on Poe's sympathetic reading of texts associated with the Near East, Islam, and Arab and Persian cultures.
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …
Neoliberalism At Play: An Interview With Margot D. Weiss, Margot Weiss
Neoliberalism At Play: An Interview With Margot D. Weiss, Margot Weiss
Margot Weiss
Interview at Trikster: Nordic Queer Journal Blog
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.
Poe's Poetry Of The Exotic, Brian Yothers
Poe's Poetry Of The Exotic, Brian Yothers
Brian Yothers
This essay examines Edgar Allan Poe's poetry in relation to popular nineteenth-century American travel writing. The link takes you to a description of the book on the publisher's website.
Our March Toward Intolerance, Michael I. Niman Ph.D.
Our March Toward Intolerance, Michael I. Niman Ph.D.
Michael I Niman Ph.D.
No abstract provided.
We're Marching Toward Intolerance, Michael I. Niman Ph.D.
We're Marching Toward Intolerance, Michael I. Niman Ph.D.
Michael I Niman Ph.D.
No abstract provided.
Marge Simpson, Blue-Haired Housewife: Defining Domesticity On The Simpsons, Jessamyn Neuhaus
Marge Simpson, Blue-Haired Housewife: Defining Domesticity On The Simpsons, Jessamyn Neuhaus
Jessamyn Neuhaus
The article discusses the representation of domesticity on the television cartoon show "The Simpsons." The author looks at ways in which the show ridicules the concept of the nuclear family and ways in which it reaffirms the nuclear family as essential to contemporary society. The author argues that the show satirizes the concept of the suburban families on sitcoms and that the character of Marge Simpson reflects the fictionality of the televised housewife. How the show embraces the centrality of female domesticity is examined.
Bp's Dumb Investors Demand Their Dividends, Michael I. Niman Ph.D.
Bp's Dumb Investors Demand Their Dividends, Michael I. Niman Ph.D.
Michael I Niman Ph.D.
No abstract provided.
Jefferson's "Laws Of Nature": Newtonian Influence And The Dual Valence Of Jurisprudence And Science, Allen P. Mendenhall
Jefferson's "Laws Of Nature": Newtonian Influence And The Dual Valence Of Jurisprudence And Science, Allen P. Mendenhall
Allen Mendenhall
Jefferson appears to have conceived of natural law rather differently from his predecessors - namely, Saint Thomas Aquinas, Richard Hooker, Hugo Grotius, Samuel von Pufendorf, John Locke, and, among others, William Blackstone. This particular pedigree looked to divine decree or moral order to anchor natural law philosophy. But Jefferson’s various writings, most notably the Declaration and Notes on the State of Virginia, champion the thinking of a natural historian, a man who celebrated reason and scientific method, who extolled fact over fancy, material over the immaterial, observation over superstition, and experiment over divine revelation. They reveal, in other words, an …
Rethinking Language Contact, Maria Eugenia De Luna Villalón
Rethinking Language Contact, Maria Eugenia De Luna Villalón
Maria Eugenia De Luna Villalón
You can find here an overview of my thesis research project, related to the topic of Multilingual Language Education.
Escenario Lingüístico Multilingüe: Una Evidencia De Vitalidad Etnolingüística, Maria Eugenia De Luna Villalón
Escenario Lingüístico Multilingüe: Una Evidencia De Vitalidad Etnolingüística, Maria Eugenia De Luna Villalón
Maria Eugenia De Luna Villalón
No abstract provided.
The Work And Words Of Early Women At Iwu, Meg Miner
The Work And Words Of Early Women At Iwu, Meg Miner
Meg Miner
This presentation draws on facts from well-known IWU history sources and brings to light other facets of these same incidents through the writings and activities of late-19th and early-20th Century IWU women .
Kink On Tap: Sexuality Netcast, Margot Weiss
It's Enouch To Make You Die Laughing, Michael I. Niman Ph.D.
It's Enouch To Make You Die Laughing, Michael I. Niman Ph.D.
Michael I Niman Ph.D.
No abstract provided.
The Politics Of Snow, Michael I. Niman Ph.D.
The Politics Of Snow, Michael I. Niman Ph.D.
Michael I Niman Ph.D.
‘Snowpocalypse’ isn’t an act of god; it’s a combination of anti-tax southerners and a changing climate, says Michael I. Niman
The (Inter)Active Soap Opera Viewer: Fantastic Practices & Mediated Communities, Melissa R. Ames
The (Inter)Active Soap Opera Viewer: Fantastic Practices & Mediated Communities, Melissa R. Ames
Melissa A. Ames
In today’s cultural realm, everything exists within a hierarchy of sorts – fandom has not escaped this process of judgmental ranking and social stratification. Admitting to be a “fan” of something often earns people mixed responses depending on the subject of their devoted following. The more one’s object of choice strays from the mainstream, the lower one exists on the fan hierarchy. If the masses find the fan subject matter to exist on the cultural periphery, fans are often quite ridiculed. This has historically been the case for soap opera fans. What is often overlooked, however, is the utility of …
Twilight Follows Tradition: Analyzing "Biting" Critiques Of Vampire Narratives For Their Portrayals Of Gender & Sexuality, Melissa R. Ames
Twilight Follows Tradition: Analyzing "Biting" Critiques Of Vampire Narratives For Their Portrayals Of Gender & Sexuality, Melissa R. Ames
Melissa A. Ames
Vampires have dominated print literature since the 18th century, eventually becoming more visible as they crossed mediated boundaries and genre divides. Now flourishing in neo-gothic realms like science fiction and fantasy, in print genres like chick-lit and young adult, and in the visual realm (from Hollywood’s big screen to daytime television’s sudsy small screen), vampire narratives are finding increased popularity. Stephenie Meyer’s Twilight series has shined a new spotlight on the all-encompassing umbrella genre that is “vamp lit,” and with it has come renewed attention to the so-called anti-feminist messages present in such narratives, such as the perceived negative characterization …
Designing, Producing And Enacting Nationalisms: Contemporary Amerindian Fashion In Canada, Cory Willmott
Designing, Producing And Enacting Nationalisms: Contemporary Amerindian Fashion In Canada, Cory Willmott
Cory A. Willmott
Today, generations after the adoption of European styles, Amerindian peoples’ everyday clothing is almost indistinguishable from that of other residents of North America. Until recently their culturally distinct clothing has been mainly reserved for ceremonial occasions such as powwows and religious rituals. This bifurcation of clothing styles and contexts parallels the dichotomy between ‘traditional’ and ‘assimilated’ Native identity that has been imposed by the dominant society. The dichotomy is a double bind: adopting ‘traditional’ identities, Native peoples are cast into a static ahistorical frame, while appearing ‘assimilated’ erases cultural distinctiveness. In both cases, Native peoples cannot effectively stake claims to …
Improving The Safety Of Central Nervous System Stimulants, Anne Kulli
Improving The Safety Of Central Nervous System Stimulants, Anne Kulli
Anne Kulli
Anonymity removed in this document.
Structures Of Urban Poverty In Greg Sarris's Grand Avenue, Reginald B. Dyck
Structures Of Urban Poverty In Greg Sarris's Grand Avenue, Reginald B. Dyck
Reginald B Dyck
No abstract provided.
Postmodernism, Processing, And The Profession: Towards A Theoretical Reading Of Minimal Standards, Melanie Griffin
Postmodernism, Processing, And The Profession: Towards A Theoretical Reading Of Minimal Standards, Melanie Griffin
Melanie Griffin
While the ramifications of minimal standards processing for practice are well-documented, the theoretical questions which Greene and Meissner's 2005 article "More Product, Less Process" raises are not. This article seeks to address the broader ideological and theoretical questions involved in recent minimal standards processing recommendations through analysis of Greene and Meissner’s original article and the immediate responses and case studies which it generated, in order to relate this body of literature to theory-driven notions of archival administration.4 By identifying theoretical issues in writings on MPLP rather than focusing on practice alone, it is possible to move beyond the pejorative, reductive …
Review Of Innovation In History: The New Woman Resources Book, Madeleine K. Charney
Review Of Innovation In History: The New Woman Resources Book, Madeleine K. Charney
Madeleine K. Charney
No abstract provided.
This Is A Test, A Teng
This Is A Test, A Teng
A S Teng
Only plain text is supported for the abstract (fonts and text style changes are not preserved). You may use some HTML to format your abstract. Please note that the abstract field only accepts a limited number of tags:
John Cotton, Thomas Shepard, Thomas Hooker, William Apess, And Devotional Literature, Michael Ditmore
John Cotton, Thomas Shepard, Thomas Hooker, William Apess, And Devotional Literature, Michael Ditmore
Michael Ditmore
No abstract provided.
Embodying Black Experience: Stillness, Critical Memory, And The Black Body, Harvey Young
Embodying Black Experience: Stillness, Critical Memory, And The Black Body, Harvey Young
Harvey Young
In 1901, George Ward, a lynching victim, was attacked, murdered, and dismembered by a mob of white men, women, and children. As his lifeless body burned in a fire, enterprising white youth cut off his toes and, later, his fingers and sold them as souvenirs. In "Embodying Black Experience," Harvey Young masterfully blends biography, archival history, performance theory, and phenomenology to relay the experiences of black men and women who, like Ward, were profoundly affected by the spectacular intrusion of racial violence within their lives. Looking back over the past two hundred years---from the exhibition of boxer Tom Molineaux and …
Crack'd Archangel: Sir Thomas Browne's Religio Medici, The Bible, And Religious Difference In Melville's Fiction And Poetry, Brian Yothers
Crack'd Archangel: Sir Thomas Browne's Religio Medici, The Bible, And Religious Difference In Melville's Fiction And Poetry, Brian Yothers
Brian Yothers
Abstract for December 28, 2009 MLA Paper published in March 2010 Leviathan