Digital Commons Network^™

Perceived Firm Transparency: Scale And Model Development, Jennifer Dapko

USF Tampa Graduate Theses and Dissertations

In the last few years alone, calls for transparency by consumers have grown louder. No longer are consumers willing to sit back and allow firms to make `closed door' decisions that benefit the company (and its executives) at the expense of consumers and society. This dissertation begins to answer the call for a greater understanding of transparency from both practitioner and academic perspectives. In particular, this dissertation focuses on systematically developing a succinct definition of perceived firm transparency, developing a valid measure of transparency, and empirically testing antecedents and consequences of transparency.

Two studies were conducted to develop the transparency …

Trust Development In Distributed Teams: A Latent Change Score Model, Evgeniya Pavlova

USF Tampa Graduate Theses and Dissertations

Advances in collaborative work tools and communication technologies have made computer-mediated teams a part of virtually every organization. One of the challenges for members of virtual teams is the development of trust. This study examined the reciprocal relationship between trust and effectiveness in virtual teams, employing an input-process-output-input approach. Data were collected from 183 individuals comprising 61 teams. Teams participated in a computer-simulated search and rescue mission. Three alternative latent change score structural equation models were fit to the data to examine the bidirectional relationships between trust and effectiveness. Results revealed that the two

factors of trust, cognition-based trust and …

A Focus Group Study Of Baby Boomers' Processing And Interpretations Of Fear Appeals In Health Care Reform Political Advertising, Allyson Dawn Calandro

USF Tampa Graduate Theses and Dissertations

This qualitative research study describes the processing and interpretations of "Baby Boomers" in response to fear appeals from two health care reform political advertisements. Research suggests that scholars continue to disagree on the audience's interpretations of fear appeals, based on studies comparing different levels of fear, emotions, and interpretations by specific members of the population. However, little is known about how "Baby Boomers" interpret fear used in health care reform advertising. The method included six focus groups. Thematic analysis revealed five key themes: "Baby Boomers'" processing produced a range of emotions, they demand more facts, the fear expressed was fear …

Loyalty Of Online Faculty: A Work Design Perspective Of The Impact Of A Telecommuting Work Environment On Employee Loyalty, Kenneth N. Pereira

USF Tampa Graduate Theses and Dissertations

ABSTRACT This study empirically evaluates the theoretical impact of a telecommuting or online work environment on employee loyalty. While the concept of employee loyalty has been extensively researched, the concept of the impact of the work environment on employee loyalty is fairly new. Specifically, this study operationally defines the work environment characteristics that contribute to employee loyalty and examines the impact of the online or telecommuting work environment on employee loyalty. A survey instrument is utilized to collect perceptual data about the psychological components of the work environment and their impact on employee loyalty from the employee's perspective. Multiple linear …

An Empirical Examination Of The Dark Side Of Relationship Marketing Within A Business To Business Context, Brent L. Baker

USF Tampa Graduate Theses and Dissertations

A large number of empirical studies have illustrated the benefits of adopting and implementing a relational or relationship marketing strategy. However, there is an emergent stream of literature that suggests that despite the recognized benefits associated with this strategy there may also be a dark side that manifests itself between firms as a result of adopting a relationship marketing strategy. However, though this stream of literature recognizes the presence of the dark side, causal antecedents mediating the dark side constructs, or consequences of the dark side have yet to be theoretically derived, explained or empirically tested.

This dissertation constructs theoretical …

Social Shopping, Rebecca Anderson

USF Tampa Graduate Theses and Dissertations

Social shopping is one of the latest trends on the Internet. Websites dedicated to social networking with a focus on shopping have been emerging on the web for a few years. The basic idea is that consumers are looking for product information on the Internet and social shopping sites provide a place for consumers to find this information from other consumers. These sites provide a place for their users to engage in socialization and shopping simultaneously, sometimes following recommendations of premier users, who are labeled from other users. However, purchases aren't made through these sites. So, there may still be …

The Effects Of Decision-Making And Leadership Styles On Relationships And Perceived Effectiveness In The University Development Context, Rachael K. Van Loveren

USF Tampa Graduate Theses and Dissertations

This study examined how employees' perceptions of leadership, decision-making, and relationships are associated with their perception of a development operations' effectiveness. Deans, development officers, central development staff, and unit development staff at the University of South Florida were surveyed via email. The results indicated that employees' perceptions of leadership, decision-making, and relationships are strongly related to their perceived job satisfaction, trust, commitment, and control mutuality and consequently their perception of the development operation's effectiveness.

Do You See What I Mean?: Measuring Consensus Of Agreement And Understanding Of A National Weather Service Informational Graphic, Lorna M. Geggis

USF Tampa Graduate Theses and Dissertations

Media use of hurricane graphics to apprise populations vulnerable to severe weather provides a persuasive demonstration of the importance and complexity of visual communication. Surprisingly little research, however, has explored how audiences interpret weather graphics. This study examined whether the general public and the National Weather Service share a common understanding of selected weather related terms and meaning of a NWS informational graphic. Using a coorientation model, general public responses to a questionnaire were compared to definitions prescribed by the NWS. Additionally, the public were asked questions to measure trust of the NWS as a credible and reliable source of …

Leadership Predictors Of Proactive Organizational Behavior: Facilitating Personal Initiative, Voice Behavior, And Exceptional Service Performance, Johannes Rank

USF Tampa Graduate Theses and Dissertations

Proactive organizational behavior is characterized by self-started and long-term oriented activities involving forward thinking and the intention to effect change in one's work environment. The primary objective of this research was to investigate relationships of supervisory behaviors with subordinates' personal initiative, voice behavior, and proactive service performance and to reveal moderators and mediators of these associations. Whereas personal initiative represents a wide range of proactive behaviors, voice behavior specifically reflects challenging and constructive forms of change-oriented communication. Drawing on the proactivity, service, and performance literatures, the proactive service performance construct was newly conceptualized as self-started and long-term oriented service behavior …

A Quantitative Assessment Of Internal Publics Perception Of Their Relationship With The Organization, Lindsay C. Smith

USF Tampa Graduate Theses and Dissertations

This study focuses on relationships. Specifically, it measures the relationship between the administration of a large public university in the southeastern United States, USF, and its primary internal public the faculty. The purpose of this study is to measure the quality and type of relationship between an organization and it public, as perceived by the public. This study seeks to replicate and extend previous relational research by examining how the variables of trust, commitment, control mutuality, and satisfaction are related to the quality of relationships in organizations. In addition, the type of relationshipcommunal or exchangethat the faculty has with the …

A Co-Orientational Analysis Of Public Involvement Perceptions In The Transportation Process: A Case Study, Kristen E. Carson

USF Tampa Graduate Theses and Dissertations

This study explored public involvement within the Florida Department of Transportation (FDOT) using the co-orientational theory. Effective public involvement gives the public opportunities to be involved early in the planning and implementation of transportation projects that directly affect or may concern them. The co-orientational model looks at what an organization (FDOT) thinks about an issue (public involvement), what the public thinks of the issue, what the organization thinks the public thinks about the issue, and what the public thinks the organization thinks about the issue.

This study investigated whether the FDOT management has an accurate understanding of the perceptions of …