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Beauty And The Barbie Doll: When Life Imitates Plastic, Alexandra Gaudio

American Studies Senior Theses

My project will consist of three major parts. I want to take a brief look at how the hegemonic ideals of feminine beauty in the United States have evolved over the past fifty years, since Barbie was introduced in 1959. Also, I will go through a history of Mattel’s Barbie doll, including the development of the doll and some of its many different manifestations over the years. Then I will use these two components to investigate the relationship between exposure to the doll and young women’s perception of beauty, as well as other potentially subconscious ideals they may internalize from …