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The Evolution Of American Microtargeting: An Examination Of Modern Electoral Messaging, Luke Dietrik Bunting

Undergraduate Honors Thesis Collection

The original intent of this work was slightly different than what follows. In an effort to provide information on the current state of micro targeting, 1 had planned to research the campaign tactics of the 2012 Obama and Romney presidential campaigns in Ohio. This goal quickly became unattainable due to time restrictions and a lack of available interviewees. Several requests for interviews went unanswered, and state political parties were not able to provide adequate information on the efforts of the campaigns. Through searching the Internet for information on campaign officials responsible for the Ohio presence of the Romney and Obama …