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How Minority Candidates' Intersectional Identities Affect Their Use Of Race And Gender Issue Ownership Campaign Strategies, Mary ("Emma") M. Cotter

Senior Independent Study Theses

This Independent Study explores the ways in which a candidate’s intersectional identity affects their use of gender and race issue ownership techniques in their political campaigns. While prior research has studied the campaign strategies of (white) female candidates and black (male) candidates, it has not studied the effects of possessing multiple minority identities on the campaign strategies employed by black female candidates. Scholars have found that female candidates benefit from embracing gender issue ownership in their campaigns, while black candidates benefit from rejecting race issue ownership in their campaigns. I theorize that black female candidates’ intersectional identities preclude them from …