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Best worst scaling

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A Unique Perspective On The Demand For Livestock Product Attributes, Elizabeth S. Byrd Dec 2016

A Unique Perspective On The Demand For Livestock Product Attributes, Elizabeth S. Byrd

Open Access Dissertations

Consumers are increasingly concerned about the social and environmental impacts of the foods they purchase. Both choice experiments and best-worst scaling (BWS) methodology have been used to elicit consumer willingness to pay (WTP) for food attributes and the relative importance of food attributes to consumers. The dissertation consists of four essays. Chapter 2 presents a formal law review article exploring the laws associated with wild game harvest, consumption, and inspections. The remaining three essays (Chapters 3-5) each address an extension or application of choice experiment and/or BWS methodology focused on credence attributes of meat products. Two online surveys were used …