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Cut Flower Markets And Marketing In The Intermountain West, Makylie Langford, Kynda R. Curtis, Melanie Stock

All Current Publications

This fact sheet discusses different markets for cut flowers in the Intermountain West, including wholesale and direct-to-consumer markets. Farmers markets, community-supported agriculture and subscription services, u-pick operations, farm venues, and online options are explored, as well as using social media to advertise and build clientele.

Assessment Of Consumer Motivations To Attend Farmers' Markets, Their Preferences, And Their Willingness To Pay For Differentiated Fresh Produce: Three Essays, Jean Dominique Gumirakiza

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The purpose of this public abstract is to present research objectives, societal benefits, and costs associated with this dissertation. This dissertation is one the outcomes of a three-year $155,450.86 project whose number is UTA01008. Kynda Curtis, Associate Professor, Department of Applied Economics proposed the project to assess consumer demand and purchase motivations for differentiated produce across direct marketing outlets. In general, this dissertation seeks to analyze consumer primary motivations for attending farmers’ markets, their preferences, and their willingness to pay for differentiated fresh produce. To accomplish this task, we develop three essays.

Specific objectives for the first essay are to …