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Women Farmers And E-Commerce Opportunities For 21st Century Marketing, Mary Peabody, Beth Holtzman, Jessica Hyman, William Sawyer
Women Farmers And E-Commerce Opportunities For 21st Century Marketing, Mary Peabody, Beth Holtzman, Jessica Hyman, William Sawyer
Opportunities for Agriculture Working Paper Series
Adding the Internet to your Business Recipe: Opportunity for Marketing in the 21st Century.
In the fall of 2006, the Center for Rural Studies (CRS) and Women’s Agricultural Network (WAgN) piloted a curriculum for agricultural entrepreneurs interested in incorporating e-commerce features – e.g. email lists, Web sites, online marketing, online ordering – into their operations. This broad definition of e-commerce reflects the integration of information technology and the Internet into business and marketing planning.
The workshops were held from 2006 to 2009. Each of the cycles provided insight into how to make future sessions more beneficial to participants. Offering the …