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Agriculture

University of Kentucky

Agricultural Economics Faculty Publications

Willingness to pay

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Point-Of-Sale Specific Willingness To Pay For Quality-Differentiated Beef, Kar Ho Lim, Michael Vassalos, Michael R. Reed Jul 2018

Point-Of-Sale Specific Willingness To Pay For Quality-Differentiated Beef, Kar Ho Lim, Michael Vassalos, Michael R. Reed

Agricultural Economics Faculty Publications

Despite the growing interest of producers and consumers toward grass-fed, local, and organic beef, the supply chain for these products to reach consumers is not always clear-cut. Among the available options are direct-to-consumers and the conventional food supply chain. Although consumers may pay a premium for beef differentiated by quality attributes, the willingness to pay (WTP) difference across point-of-sales is unclear. In this study, we contrast the WTPs for conventional, grass-fed, local, and organic beef by brick-and-mortar supermarkets (B&Ms), farmers’ markets, and via online stores. We conduct a choice experiment with a nationwide online sample of American consumers. The findings …


Assessing Tourists’ Preferences For Recreational Trips In National And Natural Parks As A Premise For Long-Term Sustainable Management Plans, Diana E. Dumitras, Iulia C. Muresan, Ionel M. Jitea, Valentin C. Mihai, Simona E. Balazs, Tiberiu Iancu Sep 2017

Assessing Tourists’ Preferences For Recreational Trips In National And Natural Parks As A Premise For Long-Term Sustainable Management Plans, Diana E. Dumitras, Iulia C. Muresan, Ionel M. Jitea, Valentin C. Mihai, Simona E. Balazs, Tiberiu Iancu

Agricultural Economics Faculty Publications

Sustainable tourism management plans rely on relevant and consistent information about factors that can influence the decision to visit a protected area. This paper uses the choice experiment method to investigate tourists’ preferences with regard to recreational trip characteristics in national and natural parks in Romania. An on-site survey questionnaire was administered to visitors. The multinomial logit model was employed to investigate the preference orderings of the identified groups of recreational users. Overall, results indicate that tourists gain benefits after visiting the parks. Main preference differences were found for information sources and location of campsites. Visitors who stated that the …


Values For Recreational Beach Quality In Oahu, Hawaii, Jerrod M. Penn, Wuyang Hu, Linda Cox, Lara Kozloff Jan 2016

Values For Recreational Beach Quality In Oahu, Hawaii, Jerrod M. Penn, Wuyang Hu, Linda Cox, Lara Kozloff

Agricultural Economics Faculty Publications

Pristine coastal environments are the key to Hawaii’s worldwide fame and attraction to tourists, yet their economic value remains understudied. This article examines preferences for characteristics associated with beach recreation in Oahu, Hawaii, among residents and tourists. Consideration is given to sand quality, water quality, congestion levels, and swimming safety conditions in the context of a choice experiment. The choice experiment conveys attribute levels almost entirely through pictures, and results suggest that this novel portrayal is well understood by respondents. Excessive congestion and water quality are regarded as the most important beach attributes, specifically the avoidance of poor water quality …