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Why Consumers Buy---And Don't Buy---Your Farm Direct Products, Donna Coffin, Tai Cheng, Lili Dang
Why Consumers Buy---And Don't Buy---Your Farm Direct Products, Donna Coffin, Tai Cheng, Lili Dang
Cooperative Extension - Agriculture
In 2003 we conducted a consumer survey to assess direct marketing opportunities and barriers for farmers in the Maine Highlands region (Piscataquis and Penobscot Counties). The survey addressed five direct marketing methods: farm stand, pick-your-own (PYO), tailgate market, home delivery, and farmers’ market. Our questionnaire was designed to determine whether the current outlets of farm products satisfy consumer needs, and to identify potential areas of direct marketing of farm products that can better serve the needs of consumers.