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B537: Supermarket Sales Of Poultry Meat, Richard Saunders

Bulletins

Shoppers' purchases of poultry meat were observed and recorded daily in four supermarkets located in Portland, Maine, over a two-month period, May and June, 1952. One month was spent in each of the two stores. To learn something of the seasonal pattern of consumers' purchases of poultry meat, observations were made again during November in the same supermarkets. The study revealed, among other things, that chicken was the biggest item in the poultry products line, that supermarkets sold more broilers and fryers than any other type of poultry meat, and that they were losing poultry sales by not having a …