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Analysis Of The Impact And Importance Of Re-Wholesalers In The Ornamental Market, Marco Absalón Velástegui

LSU Master's Theses

Sales by ornamental nurseries in the United States have grown, recently, at an impressive rate. For example, sales of the greenhouse and nursery crops component increased about 18% from 2000 to 2006 (USDA, 2007). The evolution of a diverse set of market channel alternatives, including the garden center, landscaper, home center, mass merchandiser and re-wholesaler channels, has been one of the reasons for this growth. Knowledge about growers’ use of the individual marketing channels is indispensable for the development of appropriate sales strategies for better income and profits. Periodic survey data indicates that the re-wholesaler channel is a frequently used …