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Analysis Of Consumer Perceptions Toward Biotechnology And Their Preferences For Biotech Food Labels, St. Everald A. Mclennon

LSU Master's Theses

Using a sample from the seven largest metropolitan areas in the United States, (Denver, Chicago, Los Angeles, Atlanta, New Orleans, New York, and Houston), consumer attitudes concerning agricultural biotechnology is examined. Conjoint analysis is used to examine consumer preferences for the labeling of biotech foods. The study examines the relationship between the consumer’s knowledge and attitudes regarding biotech foods and their preferences for food labels. Consumers’ attitudes regarding a healthy diet, and their risk perceptions regarding biotech foods were found to have a significant effect on the general use of food labels and preferences for labeling of biotech foods. The …