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Agriculture

Louisiana State University

Theses/Dissertations

2002

Conjoint analysis

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Beef Producer Perferences For Various Livestock Revenue Protection Products: A Conjoint Approach, Deacue Fields Iii Jan 2002

Beef Producer Perferences For Various Livestock Revenue Protection Products: A Conjoint Approach, Deacue Fields Iii

LSU Doctoral Dissertations

The federal government has recently approved legislation to develop revenue insurance products that are affordable and user-friendly for livestock producers. The features of the products will be the ultimate determinant of product acceptance among producers. The objective of the study was to determine the relative importance of livestock revenue insurance product attributes as well as to identify the characteristics of beef cattle producers who prefer certain levels of a given product attribute. Conjoint analysis was utilized to determine the importance of selected attributes. Conjoint Designer was used to develop eleven hypothetical insurance products from four attributes with three levels each. …


Analysis Of Consumer Perceptions Toward Biotechnology And Their Preferences For Biotech Food Labels, St. Everald A. Mclennon Jan 2002

Analysis Of Consumer Perceptions Toward Biotechnology And Their Preferences For Biotech Food Labels, St. Everald A. Mclennon

LSU Master's Theses

Using a sample from the seven largest metropolitan areas in the United States, (Denver, Chicago, Los Angeles, Atlanta, New Orleans, New York, and Houston), consumer attitudes concerning agricultural biotechnology is examined. Conjoint analysis is used to examine consumer preferences for the labeling of biotech foods. The study examines the relationship between the consumer’s knowledge and attitudes regarding biotech foods and their preferences for food labels. Consumers’ attitudes regarding a healthy diet, and their risk perceptions regarding biotech foods were found to have a significant effect on the general use of food labels and preferences for labeling of biotech foods. The …