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Beef Producer Perferences For Various Livestock Revenue Protection Products: A Conjoint Approach, Deacue Fields Iii

LSU Doctoral Dissertations

The federal government has recently approved legislation to develop revenue insurance products that are affordable and user-friendly for livestock producers. The features of the products will be the ultimate determinant of product acceptance among producers. The objective of the study was to determine the relative importance of livestock revenue insurance product attributes as well as to identify the characteristics of beef cattle producers who prefer certain levels of a given product attribute. Conjoint analysis was utilized to determine the importance of selected attributes. Conjoint Designer was used to develop eleven hypothetical insurance products from four attributes with three levels each. …