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Tennessee Consumers’ Willingness To Pay For Tennessee Wine, Connie Nichols Everett

Masters Theses

With a large and growing market, grape production and wineries are emerging in areas of the United States that have not been previously recognized as wine producing states. Tennessee is an example of such a state that has a history of limited wine grape production, but has recently seen a growing interest in state produced wines by consumers. However, there is no information regarding whether a Tennessee produced and labeled wine would impact consumers’ purchases and willingness-to-pay (WTP) for wine. The objective of this research is to determine the factors influencing consumers’ purchases of Tennessee labeled wine and to estimate …