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Agricultural Economics

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Graduate Theses and Dissertations

Theses/Dissertations

2011

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Factors Determining Media Coverage Of Meat And Poultry Recalls: Evidence From The Ap Newswire, Thais Fregonesi Carvalho Dec 2011

Factors Determining Media Coverage Of Meat And Poultry Recalls: Evidence From The Ap Newswire, Thais Fregonesi Carvalho

Graduate Theses and Dissertations

Food safety is an important public health issue. Product recalls are an important part of the overall food safety system and occur when potentially unsafe products enter the marketplace. However, it is important that information about the recall ultimately reaches the public. This research assesses the publicity that recalls receive by the popular media. The focus is specifically on recalls of meat and poultry products. Publicity is measured by coverage in the AP Newswire. Data were gathered from the United States Department of Agriculture's Food Safety and Inspection Service (FSIS) and cover meat and poultry recalls from 1982 to 2009. …