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Marketing Toward The Future, Niki Whitley, Susan Schoenian
Marketing Toward The Future, Niki Whitley, Susan Schoenian
Professional Agricultural Workers Journal
Abstract
United States goat producers face many challenges with regards to marketing. Although the demand for goat products is increasing, the market is fractured. There is a general lack of infrastructure and many producers do not sell their animals or products for fair or profitable prices. Production costs are too high, and there is a need to improve production efficiency. Imports pose a challenge to US goat producers, as domestic production cannot compete with the availability and lower cost of imports. Government regulations hinder market development because non-commercial slaughter is an important aspect of goat marketing, and regulations keep many …
Assessing Marketing Alternatives For Small Farmers In Selected Alabama Black Belt Counties, Langston Anderson, Tasha M. Hargrove, Robert Zabawa, Andrew A. Zekeri
Assessing Marketing Alternatives For Small Farmers In Selected Alabama Black Belt Counties, Langston Anderson, Tasha M. Hargrove, Robert Zabawa, Andrew A. Zekeri
Professional Agricultural Workers Journal
Abstract
Market access is an important factor for the success of small farmers. In Alabama rural counties, farmers are in search of alternative market outlets to broaden their sales and make a profit. The purpose of this research was to assess marketing alternatives for small farmers in selected Alabama Black Belt Counties because local markets are essential to the economy and the overall well-being of local communities. Ethnographic field research was used to collect data by interviewing participants in selected rural counties, as well as from the Alabama Farmers Market Authority and USDA National Agricultural Statistics Service. The findings indicate …