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Survey Research Of The Canned Craft Beer Industry, Scott Taylor Hogland

Agribusiness

This study on the canned craft beer industry was done to see whether or not a significant correlation between one’s age and their willingness to purchase craft beers in cans exists. Furthermore, it sets out to test how creating further consumer awareness highlighting the beneficial aspects of cans versus bottles could affect one’s purchasing decisions.

In order to test the hypothesis that millennials are more open to purchasing canned craft beer, the statistical analysis software SPSS has been utilized. Frequencies have been run on every survey question to obtain an analysis of the entire population. Chi-square variance tests and independence …