Influencia Del Inbound Marketing En La Intención De Compra De Los Leads, 2017 Universidad de Montemorelos
Influencia Del Inbound Marketing En La Intención De Compra De Los Leads, Denise A. Soto Denise, Allen Kevin Zapien
Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea
La llegada de la internet ha revolucionado la manera en que las empresas se comunican con los consumidores, así como también la forma en que ellos dialogan con la marca.
El inbound marketing es una metodología que combina técnicas no intrusivas de marketing para ofrecer valor con contenido de calidad, de manera que los consumidores se acerquen y se los pueda acompañar en su proceso de compra (Samsing, 2016). ¿Cómo esta estrategia puede ayudar en el reclutamiento de estudiantes?
Passages: A Case Study Of An Iowa Female Secondary Principal, 2017 University of Northern Iowa
Passages: A Case Study Of An Iowa Female Secondary Principal, Victoria L. Robinson
The purpose of this exploratory case study was to identify and describe one female Iowa secondary principal's career path to the principalship in an Iowa public high school. Several factors were considered in the selection of the participant including: demographics, administrative experience, and her willingness to spend time in the interview process. To provide semi-structure to the interviews and in turn suggest the conceptual frame for analyzing the data, the following questions were formulated:
1. What were the experiences which served as perceived barriers in the career path to the high school principalship for one Iowa female high school ...
Developing Evaluative Thinking And Evidence-Based Practice: A Synthetic Case Study, 2017 Erebus International
Developing Evaluative Thinking And Evidence-Based Practice: A Synthetic Case Study, Tim Wyatt
2009 - 2017 ACER Research Conferences
The NSW Literacy and Numeracy Action Plan, which operated from 2012 to 2016, provided $261 millon to improve literacy and numeracy learning in 448 the most disadvantaged and lowest performing schools across the three education sectors in NSW. A key objective of the Action Plan was to enhance teacher and school leader capacity, including the ability to apply evidence-based practices and evaluative thinking to planning and programming for teaching and learning at a classroom level, and to planning and decision-making at a whole-school level. The concept and terminology of ‘evidence-based practice’ is in common parlance in Australian schools; however, in ...
Nourishing Teachers’ Leadership For Learning: Insights From Practitioner Research, 2017 Graduate School of Education, University of Western Australia
Nourishing Teachers’ Leadership For Learning: Insights From Practitioner Research, Simon Clarke
2009 - 2017 ACER Research Conferences
This session contends that leadership and learning are mutually supporting and reinforcing. It is only recently that attempts have been made to describe in practice the complex connections existing between the two activities by drawing on empirical evidence. To this end, this session will depict ways in which leadership and learning are indispensable to each other in day-to-day teachers’ work, and the implications this symbiosis has for practice. Firstly, the session will consider the key foundations and principles of leadership for learning, especially as they relate to the Carpe Vitam international leadership for learning research project. Secondly, we will discuss ...
Enhancing Instructional Leadership: Lessons From The Nsw Literacy And Numeracy Action Plan, 2017 Erebus International
Enhancing Instructional Leadership: Lessons From The Nsw Literacy And Numeracy Action Plan, Tim Wyatt
2009 - 2017 ACER Research Conferences
Over the past decade, schools, school systems and governments at all levels have invested heavily in enhancing the quality of school leadership. The Australian Government-funded National Partnerships (2012–2014) identified principal leadership as one of its explicit goals. More recently, the emphasis of leadership development has been on enhancing instructional leadership. This paper describes an approach to enhancing instructional leadership adopted as part of the NSW Literacy and Numeracy Action Plan (2012–2016), which was the particular approach of the NSW government school sector. The three school sectors in NSW each adopted different models for their implementation of the Action ...
A Case Study Of Literacy Curricula In A Canadian Offshore School In China, 2017 The University of Western Ontario
A Case Study Of Literacy Curricula In A Canadian Offshore School In China, Wanjing Li
Electronic Thesis and Dissertation Repository
This single case study is embedded in a multiple case study conducted in Canadian offshore schools in China. In response to the scant literature on literacy curriculum in transnational education contexts, particularly in secondary schools, this study reports findings regarding literacy curricula implementation in a secondary Sino-Canadian school.
The theoretical tools of the study include theories on curriculum, multiliteracies, and multimodality. Data presented in this paper emerges from observations of 46 periods of Mandarin and English literacy classes, interviews with two Chinese and two foreign literacy teachers regarding curricula actualization, and related curriculum documents.
Findings relate how Chinese and Canadian ...
Anticipating Change: An Exploratory Analysis Of Teachers’ Conceptions Of Engineering In An Era Of Science Education Reform, Tesha Sengupta-Irving, Janet Mercado
Journal of Pre-College Engineering Education Research (J-PEER)
While integrating engineering into science education is not new in the United States, technology and engineering have not been well emphasized in the preparation and professional development of science teachers. Recent science education reforms integrate science and engineering throughout K–12 education, making it imperative to explore the conceptions teachers hold of engineering as a discipline, and as an approach to teaching. This analysis draws on focus group interviews with practicing secondary teachers (n = 12) conducted during a professional development seminar. The goals of the seminar were to present engineering as a heterogeneity of practices and inquiries organized to solve ...
How Do Teachers Challenge Neoliberalism Through Critical Pedagogy Within And Outside Of The Classroom?, 2017 The University of Western Ontario
How Do Teachers Challenge Neoliberalism Through Critical Pedagogy Within And Outside Of The Classroom?, Rezvan Shahsavari-Googhari
Electronic Thesis and Dissertation Repository
This thesis uses the qualitative case study approach to investigate current strategies and skills four Ontario public secondary school teachers apply both within and outside of the classroom to enhance students’ critical consciousness. The focus is on teachers’ pedagogical work in the era of neoliberal restructuring in order to provide a rich account of how neoliberalism challenges and affects their teaching. Existing literature shows a crisis of identity and political agency among youth in many Western societies, characterized by individuals’ inability to think critically about social, political and economic issues, which is rooted in neoliberal education reforms. Adopting a critical ...
Rigor And Relevance: A Teacher Research Study On Using Young Adult Literature In Detracked Secondary English Language Arts Courses, 2017 State University of New York, Brockport
Rigor And Relevance: A Teacher Research Study On Using Young Adult Literature In Detracked Secondary English Language Arts Courses, Kathleen Colantonio-Yurko, Cody Miller, Jennifer Cheveallier
Journal of Practitioner Research
This article explores how three students who would not have qualified for honors-level curriculum under a tracked model performed in detracked English Language Arts (ELA) courses. Our teacher research study was guided by the following question: How can the incorporation of young adult literature (YAL) in a detracked ELA honors course affect the experiences of students who would not have qualified for honors curriculum under a tracked model? We found that the incorporation of YAL helped students explore diverse ideas and expanded their capacity to think, read, and write critically. This study has implications for broader conversations relating to detracking ...
Let's Get Physical! Teaching Mathematics Through The Lens Of Physics, 2017 University of Tennessee, Knoxville
Let's Get Physical! Teaching Mathematics Through The Lens Of Physics, Peggy Bertrand Ph.D., Lauren Jeneva Clark Ph.D.
Faculty Publications and Other Works -- Mathematics
In 2017, a professional development project, Let's Get Physical! Teaching Mathematics through the Lens of Physics, was funded by a Tennessee Higher Education Commission (THEC) Improving Teacher Quality (ITQ) grant, and was hosted by the University of Tennessee Department of Mathematics. These proceedings contain physics-based secondary mathematics lessons that guided this project. For example, in one lesson, tracking the behavior of live insects helps students learn about displacement, velocity, geometry, and measurement. In another, dropping coffee filters helps students learn about drag, logarithms, and graphical methods. Lasers and lenses can be used to teach reflection and refraction, and one ...
The Good Behavior Game: Effects On And Maintenance Of Behavior In Middle-School Classrooms Using Class Dojo, 2017 University of Southern Mississippi
The Good Behavior Game: Effects On And Maintenance Of Behavior In Middle-School Classrooms Using Class Dojo, Komila Dadakhodjaeva
Classroom management is one of the key components for successful instruction and affects both instructors and learners. Although most frequent discipline strategies in schools involve punitive actions, research suggests that using positive statements to teach and reinforce desirable behaviors is more appropriate and effective. A form of a group-oriented contingency that focuses on desirable behaviors is a positive variation of the Good Behavior Game (GBG). The GBG has been used widely in its original form, focusing on undesirable behaviors, and more research is needed on its positive version. Another strategy that can be used within classrooms is Class Dojo, a ...
A Qualitative Study Of The Positive Transformation Of Public High School Cultures As Perceived By Administrators, Teachers, And Classified Staff Members, Amy L. Besler
Purpose: The purpose of this qualitative phenomenological study is to discover the factors which contribute to the positive transformation of a comprehensive public high school’s culture as perceived by the school’s administrators, teachers, and classified staff. An additional purpose of the study is to determine what similarities and differences exist between the perceptions of administrators, teachers, and classified staff.
Methodology: The researcher identified comprehensive public high schools within the state of California where measurable growth in positive perceptions of school culture had been achieved within the preceding two to four years. Of this target population, six schools were ...
Teachers’ Perceptions Of Educational Games That Keep Score Of Cooperative Performances, 2017 University of Missouri-St. Louis
Teachers’ Perceptions Of Educational Games That Keep Score Of Cooperative Performances, Theodore Alden Wohlfarth
The scoring systems used in traditional sports and games are founded on the zero-sum premise that players are on opposite sides and one side can win only if the other side loses. These scoring systems may be effective at nurturing zero-sum mindsets and providing data for assessing performance in win-lose relationships. If so, games that use different scoring systems can be used to facilitate the development of collaborative mindsets, nurture win-win skills between diverse groups, and enable objective self-assessment of performances in non-zero-sum events when engaging with those on “other sides.” Although economic game theory has rich reservoirs of research ...
Critical Media Literacies In The Twenty-First Century: Writing Autoethnographies, Making Connections, And Creating Virtual Identities, 2017 Teachers College Columbia University
Critical Media Literacies In The Twenty-First Century: Writing Autoethnographies, Making Connections, And Creating Virtual Identities, Ah-Young Song
Journal of Media Literacy Education
Critical media literacies can help nurture students’ creative agencies and engender positive, sustained change in local communities. Kellner and Share (2005) have noted that students do need to develop faculties with digital technologies but that they must also participate in critical readings of cultural artifacts and discriminate between various multimedia sources. It is important for youth to conceptualize language as perpetuating different kinds of ideologies, for viewpoints are “connected to negotiable, changeable, and sometimes contested stories, histories, knowledge, beliefs, and values encapsulated into cultural models (theories) about the world” (Gee, 2008, p. 29). Semiotic meanings are in constant flux due ...
Analysis Of A Stem Education Professional Development Conference For Pre-Service Educators, 2017 University of Missouri - St. Louis
Analysis Of A Stem Education Professional Development Conference For Pre-Service Educators, Keeta Holmes, Pamela Atkinson-Hamilton, Tiffanni Durham, Gloria Hardrict-Ewing, Deborah Heisler, Christina Hughes, Rosalinda Williams, Lane Walker, Christopher Young-El, Amy Dooley
Science, technology, engineering, and mathematics (STEM) disciplines are attracting increased attention in education. The iSTEM 2017 conference was a professional development program designed to acquaint pre-service teachers with interdisciplinary, research-based STEM instructional strategies that can transform traditional classroom instruction into dynamic learning environments.
The STEM Education Scholars (STEMES) is a Learning Community of Practice, housed in the College of Education, at a mid-sized mid-western public research university. The program of study focused on designing a professional development program for future Pre-K12 teachers. The iSTEM 2017 conference presented by the STEMES Community of Practice sought to inform pre-service teachers of STEM ...
Analysis Of A Stem Education Professional Development Conference For Pre-Service Educators, 2017 University of Missouri-St. Louis
Analysis Of A Stem Education Professional Development Conference For Pre-Service Educators, Deborah J. Heisler, Rosalinda Williams, Christopher Young-El, Lane Walker, Keeta Holmes, Gloria Hardrict-Ewing, Pamela Atkinson-Hamilton, Tiffanni Durham, Christina Hughes, Amy Dooley
Science, technology, engineering, and mathematics (STEM) disciplines are attracting increased attention in education. The iSTEM 2017 conference was a professional development program designed to acquaint pre-service teachers with interdisciplinary, research-based STEM instructional strategies that can transform traditional classroom instruction into dynamic learning environments. The STEM Education Scholars (STEMES) is a Learning Community of Practice, housed in the College of Education, at a midsized midwestern public research university. The program of study focused on designing a professional development program for future Pre-K12 teachers. The iSTEM 2017 conference presented by the STEMES Community of Practice sought to inform pre-service teachers of STEM ...
Shaking Up Shakespeare: Teaching For The Contemporary High School English Classroom, 2017 Western Kentucky University
Shaking Up Shakespeare: Teaching For The Contemporary High School English Classroom, Megan Sampson
Honors College Capstone Experience/Thesis Projects
Contemporary high school English students find Shakespeare distant because they believe Shakespeare is hard to understand. Pairing Shakespeare with thematically-similar contemporary texts can make his works more accessible to students. Using different angles on the same theme shows students that Shakespeare presented some universal issues that still have relevance today. The Literacy Design Collaborative modules included within this thesis use Shakespeare in cooperation with other texts to focus on a specific theme. Using the module structure, teachers can organize the unit’s overarching goals and can include all handouts and necessary materials. This structure of design incorporates literacy-centered practices in ...
Undergraduate Engineers And Teachers: Can Students Be Both?, 2017 University of Colorado Boulder
Undergraduate Engineers And Teachers: Can Students Be Both?, Malinda S. Zarske, Maia L. Vadeen, Janet Y. Tsai, Jacquelyn F. Sullivan, Denise W. Carlson
Journal of Pre-College Engineering Education Research (J-PEER)
Today’s college-aged students are graduating into a world that relies on multidisciplinary talents to succeed. Engineering college majors are more likely to find jobs after college that are outside of STEM (science, technology, engineering, and mathematics) fields, including jobs in healthcare, management, and social services. A survey of engineering undergraduate students at the University of Colorado Boulder in November 2012 indicated a desire by students to simultaneously pursue secondary teacher licensure alongside their engineering degrees: 25 percent ‘‘agreed’’ or ‘‘strongly agreed’’ that they ‘‘would be interested in earning grades 7–12 science or math teaching licenses while [they] earn ...
Iowa Agricultural Educators’ Current And Perceived Grading Practices, 2017 Iowa State University
Iowa Agricultural Educators’ Current And Perceived Grading Practices, Jenny Ann Lichty, Michael S. Retallick
Literature on grading reveals that grading practices have not changed much since they were first introduced. However, with alternative approaches, such as standards-based grading, being introduced, it is important to look at how agricultural educators are using grades to evaluate student learning. The purpose of this study was to determine the grading practices of Iowa high school agricultural educators. The accessible population consisted of 236 high school agricultural educators. Findings were based on responses of 157 (69.8%) educators who responded to the study via an online questionnaire. These agricultural educators used a variety of learning approaches, and their beliefs ...
Hidden Challenges Of Novice English Teachers In A Korean Independent School: Through An Ethnographic Lens, 2017 University of Illinois at Urbana-Champaign
Hidden Challenges Of Novice English Teachers In A Korean Independent School: Through An Ethnographic Lens, Ju Seong (John) Lee
The Qualitative Report
This study aims to unravel challenges experienced by two novice English teachers in a Korean independent school, the steadily growing education sector worldwide. The author spent 13 months in the participants’ natural environment, observing and collecting data through observation field notes, interviews, questionnaires, and cultural probes. A grounded theory approach was adopted to guide the recursive data analysis and identify the themed findings – personal factors (e.g., unrealistic expectations) and sociocultural factors (e.g., school policy and structure). These findings suggest that novice English teachers should obtain accurate information about their new school and actively seek formal and informal support ...