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Tree-Based Algorithm For Stable And Efficient Data Clustering, Hasan Aljabbouli, Abdullah Albizri, Antoine Harfouche 2020 Colorado State University Global

Tree-Based Algorithm For Stable And Efficient Data Clustering, Hasan Aljabbouli, Abdullah Albizri, Antoine Harfouche

Department of Information Management and Business Analytics Faculty Scholarship and Creative Works

The K-means algorithm is a well-known and widely used clustering algorithm due to its simplicity and convergence properties. However, one of the drawbacks of the algorithm is its instability. This paper presents improvements to the K-means algorithm using a K-dimensional tree (Kd-tree) data structure. The proposed Kd-tree is utilized as a data structure to enhance the choice of initial centers of the clusters and to reduce the number of the nearest neighbor searches required by the algorithm. The developed framework also includes an efficient center insertion technique leading to an incremental operation that overcomes the instability problem of the K-means …


The Future Of Work Now: The Multi-Faceted Mall Security Guard At A Multi-Faceted Jewel, Tom DAVENPORT, Steven Mark MILLER 2020 Singapore Management University

The Future Of Work Now: The Multi-Faceted Mall Security Guard At A Multi-Faceted Jewel, Tom Davenport, Steven Mark Miller

Research Collection School Of Computing and Information Systems

One of the most frequently-used phrases at business events these days is “the future of work.” It’s increasingly clear that artificial intelligence and other new technologies will bring substantial changes in work tasks and business processes. But while these changes are predicted for the future, they’re already present in many organizations for many different jobs. The job and incumbents described below are an example of this phenomenon. Steve Miller of Singapore Management University and I co-authored the story.


Don’T Cut Your Marketing Budget In A Recession, Nirmalya KUMAR, Koen PAUWELS 2020 Singapore Management University

Don’T Cut Your Marketing Budget In A Recession, Nirmalya Kumar, Koen Pauwels

Research Collection Lee Kong Chian School Of Business

Most companies reduce spending in recessions, especially on marketing items that may be easier to cut (certainly relative to payroll). Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with the business cycle (cyclical marketing). But that is today’s equivalent of bleeding – an old-fashioned but once widespread treatment that actually reduces the patient’s ability to fight disease. Companies that have bounced back most strongly from previous recessions usually did not cut their marketing spend, and in many cases actually increased it. But they did change …


Hoop Dreams: An Empirical Analysis Of The Gender Wage Gap In Professional Basketball, Hailey DiCicco 2020 Ursinus College

Hoop Dreams: An Empirical Analysis Of The Gender Wage Gap In Professional Basketball, Hailey Dicicco

Business and Economics Presentations

The gender wage gap is a very prominent point of discussion in the professional world, but in the sports world, it has taken the spotlight in recent years. One sport that has seen discussion and debate over salary differences is the National Basketball Association and Women’s National Basketball Association. In 2018, the average salary in the NBA was 6.4 million dollars, while the average salary in the WNBA was 71,635 dollars. A reason why these salaries are so differently is due to the amount of revenue that each league brings in. The NBA brings in roughly 7.4 billion dollars a …


Three Essays On Music And Consumer Behavior: The Impact Of Music Type On Product Evaluation And Purchase Intent, Gregory G. Maloney 2020 Florida International University

Three Essays On Music And Consumer Behavior: The Impact Of Music Type On Product Evaluation And Purchase Intent, Gregory G. Maloney

FIU Electronic Theses and Dissertations

Music is omnipresent in consumer environments and is classifiable by multi-dimensional measures of affect. This research explores the relationship between affect perceived within music, and how the resulting affective state created by music influences product evaluations.

Three essays explore the relationship between affect valence and purchase intent, the moderating influence of music arousal, and the effect of positive affect cues perceived in products. Four studies provide supporting evidence that music influences product evaluations in the same direction as the music affect valence. Experienced affect in the listener mediates the relationship between music affect and product evaluations, and arousal moderates the …


Remaking Retail In The Time Of Covid-19, Singapore Management University 2020 Singapore Management University

Remaking Retail In The Time Of Covid-19, Singapore Management University

Perspectives@SMU

Short of the successful development of a COVID-19 vaccine, the sight of retail stores re-opening for business is probably the best mood lifter. Not only do lockdown-weary consumers reclaim some vestige of normalcy, businesses reeling from months of decimated income can stem the red ink and perhaps even get back into the black.


A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves de Castro 2020 Technological University Dublin

A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro

Articles

This research aims to describe a digital marketing strategy elaborated to be deployed in the MarcheluzzoSrl Company located in Italy. In addition, it intends to give a wide range of information to the company about its customers, target, competitors, market, digital marketing strategy, and potential recommendations. It is also important to highlight that this strategy is focused on the Brazilian market. Most of the information collected for the situational analysis and many other components for this research were gathered through the author`s perception during his internship in the company. The methodology includes secondary data collected through field observation in the …


Integrating Anticipative Replenishment-Allocation With Reactive Fulfillment For Online Retailing Using Robust Optimization, Yun Fong LIM, Song JIU, Marcus ANG 2020 Singapore Management University

Integrating Anticipative Replenishment-Allocation With Reactive Fulfillment For Online Retailing Using Robust Optimization, Yun Fong Lim, Song Jiu, Marcus Ang

Research Collection Lee Kong Chian School Of Business

Problem definition: In each period of a planning horizon, an online retailer decides on how much to replenish each product and how to allocate its inventory to fulfillment centers (FCs) before demand is known. After the demand in the period is realized, the retailer decides on which FCs to fulfill it. It is crucial to optimize the replenishment, allocation, and fulfillment decisions jointly such that the expected total operating cost is minimized. The problem is challenging because the replenishment-allocation is done in an anticipative manner under a “push” strategy, but the fulfillment is executed in a reactive way under a …


Regional Household Economic Stress And Retail Sales Fluctuations, Thomas M. Fullerton Jr., Ana P. Gutierrez-Zubiate 2020 University of Texas at El Paso

Regional Household Economic Stress And Retail Sales Fluctuations, Thomas M. Fullerton Jr., Ana P. Gutierrez-Zubiate

Departmental Papers (E & F)

Economic stress indices are used to monitor business cycle conditions in several regions.Although the deployment of these tools is spreading, there have been relatively few efforts to empirically assess the performance of these gauges, especially at the regional level.This study takes advantage of one such index that is published monthly and has more than 15 years of historical data.Results obtained confirm an inverse relationship between household economic duress and retail sales activity, but it is not found to be statistically reliable over the long-run.Deviations from equilibrium are found to last for 142 months.More relevantly, a 1-point increase in the index …


Arbor Day Foundation Consultation, Frances Munro, Drew Spadaro, Trevor Lockard, Mason Smalley, Leigh Hanson, Demi van Reeuwijk 2020 University of Nebraska - Lincoln

Arbor Day Foundation Consultation, Frances Munro, Drew Spadaro, Trevor Lockard, Mason Smalley, Leigh Hanson, Demi Van Reeuwijk

Honors Theses, University of Nebraska-Lincoln

Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the …


Sales Position Mobility: Exploring Women's Mobility In Sales Positions, Nyatasha Jackowicz 2020 Bryant University

Sales Position Mobility: Exploring Women's Mobility In Sales Positions, Nyatasha Jackowicz

Honors Projects in Marketing

This thesis consists of literature research and a survey study to answer the question "Is there a consistent movement over the course of a sales career from outside sales to inside sales among women" The survey will help find correlations between specific job qualities and how they link to inside and outside sales positions. The survey will find qualitative information on specific sales professional's career paths and provide an in-depth view on motivational and job factors that have also affected female salespeople's decisions to pursue inside sales roles over outside sales roles.


Customer Satisfaction And Its Impact On The Future Costs Of Selling, Leon Gim LIM, Kapil R. TULI, Rajdeep GREWAL 2020 Singapore Management University

Customer Satisfaction And Its Impact On The Future Costs Of Selling, Leon Gim Lim, Kapil R. Tuli, Rajdeep Grewal

Research Collection Lee Kong Chian School Of Business

Although scholars have established that customer satisfaction affects different dimensions of firm financial performance, a managerially important but overlooked aspect is its effect on a firm’s future cost of selling (COS), that is, expenditures associated with persuading customers and providing convenience to them. Accordingly, this study presents the first empirical and theoretical examination of the impact of customer satisfaction on future COS. The authors propose that while higher customer satisfaction can lower future COS, the degree to which a firm realizes this benefit depends on its strategy and operating environment. Analyzing almost two decades of data from 128 firms, the …


When And How Frontline Service Employee Authenticity Influences Purchase Intentions, Lynn Matthews, Meike Eilert, Les Carlson, James W. Gentry 2020 Wichita State University

When And How Frontline Service Employee Authenticity Influences Purchase Intentions, Lynn Matthews, Meike Eilert, Les Carlson, James W. Gentry

Marketing Department Faculty Publications

In this manuscript, we investigate the central role of perceived frontline service employee (FSE) authenticity and the process by which it impacts purchase intentions, taking into account the represented brand's authenticity. While brand authenticity has previously been shown to enhance consumer outcomes, we find that FSE authenticity is a separate significant predictor of purchase intentions. Further, we find that FSE authenticity enhances purchase intentions by increasing perceived trust and perceived quality. However, this finding only holds for brands that do not emphasize their authenticity, indicating that brand managers should differentially emphasize FSE authenticity based on their brand's positioning. Furthermore, we …


Looking Beyond The Millennium: Shifting Salesforce Priorities, Roberta J. Schultz 2020 Western Michigan University

Looking Beyond The Millennium: Shifting Salesforce Priorities, Roberta J. Schultz

Southern Business Review

Roberta J. Schultz, is an associate professor of marketing, Department of Marketing, Western Michigan University, Grand Rapids, MI.


Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters 2020 Wess Walters & Associates

Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters

National Youth Advocacy and Resilience Conference

Parent/Guardian eXperience: How creating an awesome Parent/guardian experience can lead to increased parent participation, and how parent participation leads to success of the student & the overall success of the school. The goal of this presentation is to engage parents in their child’s school experience by building a genuine connection with the school and a positive parent experience.


Customer Satisfaction Index Of Singapore 2019: Full Year Overview, Institute of Service Excellence, SMU 2020 Singapore Management University

Customer Satisfaction Index Of Singapore 2019: Full Year Overview, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence

The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. The fourth quarter results mark the end of measurement for CSISG 2019. Singapore’s 2019 national score was computed using the data collected during these four quarters.


The ‘Store Of The Future’ In Popular Culture: Trends In Press Coverage Of Experiential Retailing, David Loranger, Marla Greene 2020 Sacred Heart University

The ‘Store Of The Future’ In Popular Culture: Trends In Press Coverage Of Experiential Retailing, David Loranger, Marla Greene

WCBT Faculty Publications

Since the introduction of the iPhone in 2007, the global retail market has witnessed massive demographic and technological changes that have re-defined consumer experience. Such changes include the rise of the millennial consumer cohort, and the introduction of retailers implementing enhanced artificial intelligence (AI) data methodology to analyse business, augmented reality (AR) and virtual reality (VR) to enhance experience and co-customization interfaces. Two seminal pieces of literature regarding consumer experience are Ballantine and Parson’s analysis of consumer experience factors and Pine and Gilmore’s (1999) Experience Economy. However, these studies were conducted nearly a decade ago, leaving a void in the …


Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?, Hannah Nicole Starnes, Kelly Green Atkins 2020 East Tennessee State University

Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?, Hannah Nicole Starnes, Kelly Green Atkins

Atlantic Marketing Association Proceedings

No abstract provided.


2020 Spring Convocation Program, Morehead State University. Office of Communications and Marketing. 2020 Morehead State University

2020 Spring Convocation Program, Morehead State University. Office Of Communications And Marketing.

Communications and Marketing Publications Archive

Spring convocation program held on January 8, 2020.


Quantitative Model For Setting Manufacturer's Suggested Retail Price, Peter Byrd, Jonathan Knowles, Dmitry Andreev, Jacob Turner, Brian Mente, LaRoux Wallace 2020 Southern Methodist University

Quantitative Model For Setting Manufacturer's Suggested Retail Price, Peter Byrd, Jonathan Knowles, Dmitry Andreev, Jacob Turner, Brian Mente, Laroux Wallace

SMU Data Science Review

In this paper, we present a quantitative approach to model the manufacturer’s suggested retail price (MSRP) for children’s doll- houses and establish relationships among key features that contribute most to establishing MSRP. Determination of the MSRP is a critical step in how consumers respond with their wallets when purchasing an item. KidKraft, a global leader in toys and juvenile products, sets MSRP subjectively using product experts. The process is arduous and time consuming requiring the focus of specialized resources and knowledge of the interaction between key attributes and their impact on consumer value. An accurate prediction of MSRP during the …


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