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What Chinese Cruisers Want: An Analysis Of Product Preferences, Yaming Yang 2015 Purdue University

What Chinese Cruisers Want: An Analysis Of Product Preferences, Yaming Yang

Open Access Theses

Cruise travel has become increasingly popular, and the number of cruisers is growing rapidly. China plays a dominant role in worldwide tourism owing to its large population and fast economic development. It is a potential major market for the cruise industry. The number of inbound and outbound Chinese travelers continues to increase, generating growing interest in cruise travel. Investigating what Chinese cruisers want from cruise travel has great significance; however, little research has been conducted concerning Chinese travelers' preferences in the cruise product domain. The purpose of the present study is to address this gap by investigating Chinese travelers' cruise ...


The Supply And Demand Of Wine-On-Tap In The United States: An Examination Of Perceptions And Experiences, Michaela Andrea Nuebling 2015 Purdue University

The Supply And Demand Of Wine-On-Tap In The United States: An Examination Of Perceptions And Experiences, Michaela Andrea Nuebling

Open Access Dissertations

The purpose of the present study was to investigate the perceptions and early experiences associated with a recent trend in the United States' foodservice and wine industry: wine-on-tap. Three study populations were investigated: wine consumers, restaurant and winery professionals. Contrary to expectations driven by literature and the diffusion of other wine product innovations, American wine consumers showed interest in trying wine-on-tap, stating that the main reason for non-adoption was limited availability. Early adopters, across the three study populations, reported positive experiences and acknowledged several benefits of wine-on-tap such as improved freshness, better value, improved eco-friendliness, and premium wine quality. However ...


Web Based Marketing: A Best Practices Examination Of Rural Destinations In The American West, Elsie Cline 2015 California Polytechnic State University, San Luis Obispo

Web Based Marketing: A Best Practices Examination Of Rural Destinations In The American West, Elsie Cline

Recreation, Parks, and Tourism Administration

In recent years the United States has seen a growing trend in rural travel, which has increased the awareness of rural destinations. However, in order to compete with larger destinations, rural destinations must market themselves through various online outlets. The purpose of this study was to examine the web based marketing practices of five selected rural tourism destinations in the Western United States. The destinations studied were: Tonopah, Nevada; Ajo, Arizona; Creede, Colorado; Taos, New Mexico; and Marfa, Texas. These destinations were analyzed through an examination of destination websites and social media accounts. The results showed that in order to ...


Nirsa Members' Perceptions Of Organizational Effectiveness, Corinne M. Daprano, Donna Pastore, Carla Costa 2015 University of Dayton

Nirsa Members' Perceptions Of Organizational Effectiveness, Corinne M. Daprano, Donna Pastore, Carla Costa

Corinne M. Daprano

This study assessed National Intramural-Recreational Sports Association (NIRSA) members’ perceptions of effectiveness in a sport association. Specifically, this study investigated the extent to which professional members of NIRSA perceive it to be effective in achieving its stated and operative goals. A stratified systematic sample of professional NIRSA members (N = 600) was selected to complete the survey.


An Analysis Of The Factors And Marketing Techniques Affecting Attendance At Ncaa Division I Women’S Basketball Games, David Martinson, Ray Schneider, Brian McCullough 2015 Bowling Green State University

An Analysis Of The Factors And Marketing Techniques Affecting Attendance At Ncaa Division I Women’S Basketball Games, David Martinson, Ray Schneider, Brian Mccullough

The Journal of SPORT

The gap in revenue production at most schools between the two “big-time college sports” and women’s basketball is vast. One of the biggest contributors to revenue for most sports is attendance, and while there has been some general research on attendance in college sports, there is little prior work examining women’s basketball specifically. The purpose of this study was to fill the dearth of research and to gather information on the factors that influence attendance at women’s intercollegiate basketball games. Division I marketing directors at 329 schools that sponsored Division I women’s basketball were included in ...


Regulating The Underground: Secret Supper Clubs, Pop-Up Restaurants And The Role O F Law, Sarah B. Schindler 2015 University of Maine School of Law

Regulating The Underground: Secret Supper Clubs, Pop-Up Restaurants And The Role O F Law, Sarah B. Schindler

Faculty Publications

Instagram pictures of elegantly plated dinners, long farmstyle tables, and well-to-do people laughing in what looks like a loft apartment are followed by commenters asking, “Where is this?” This is the world of underground dining. Aspiring and established chefs invite strangers into their homes (or their friends’ stores after hours, or the empty warehouse at the edge of town, or the nearest farm) for a night of food and revelry in exchange for cash. Although decidedly antiestablishment, these secret suppers and pop-up restaurants are popular—there are websites to help people locate them, and many respected publications have penned stories ...


Managing The Wilderness Experience At Olympic National Park: A Study Of Day And Overnight Visitors, Warren Vinson Pierce, III. 2015 University of Vermont

Managing The Wilderness Experience At Olympic National Park: A Study Of Day And Overnight Visitors, Warren Vinson Pierce, Iii.

Graduate College Dissertations and Theses

As the United States becomes increasingly urbanized, the importance of federally designated wilderness areas as places of reflection and refuge from city life becomes even more apparent. These wilderness areas provide visitors with opportunities for solitude, recreation, and connecting with nature. Wilderness has long been important to American society, influencing the likes of John Muir, Theodore Roosevelt, and Henry David Thoreau. With the passage of the Wilderness Act of 1964, the assurance that these areas would remain protected in perpetuity for the enjoyment of the American people was enshrined into law. While these wilderness areas remain protected by Federal law ...


Discourse As Social Process In Outdoor Recreation And Natural Resource Management: Arguing, Constructing, And Performing, Monika Marie Derrien 2015 University of Vermont

Discourse As Social Process In Outdoor Recreation And Natural Resource Management: Arguing, Constructing, And Performing, Monika Marie Derrien

Graduate College Dissertations and Theses

This dissertation examines the language-based, discursive processes through which meanings and experiences are socially constituted in outdoor recreation and natural resource environments. Language use and discourse are seen as interactive, constructive processes, approached through the theoretical perspectives of argumentation, social constructionism, and performance.

Three qualitative studies, based in data collected at Acadia National Park and forest-related sites throughout Vermont, comprise this dissertation. The first study uses rhetorical analysis to examine the ways National Park Service managers and community leaders argue for the meanings and management of dark night skies in and around Acadia. The second study examines how national park ...


Introduction To The Special Issue: Web-Based Distance Learning (Wbdl) In Leisure Studies And Recreation Eduation, Michael A. Mulvaney, John H. Pommier 2015 Eastern Illinois University

Introduction To The Special Issue: Web-Based Distance Learning (Wbdl) In Leisure Studies And Recreation Eduation, Michael A. Mulvaney, John H. Pommier

Michael A. Mulvaney

No abstract provided.


Life Cycle Assessment (Lca) Of Tourism Activities, Kayla Santello 2015 University of New Hampshire

Life Cycle Assessment (Lca) Of Tourism Activities, Kayla Santello

Honors Theses and Capstones

Abstract— Tourism, like other developed industries is a commerce that requires energy inputs and yields outputs with significant effects on the environment. However a comprehensive study examining the life cycle impact associated with each tourism component including transportation, accommodation, food services, and recreation is still lacking. Therefore a search of previous tourism life cycle studies was carried out and ten studies were further investigated. Indicators, assessment approaches, and system boundaries of these previous studies were assessed. Then the outcomes were normalized and compared in order to obtain ranges for the four components of tourism. It was found that energy intensity ...


The Relevance Of Academic Hospitality: An Investigation Of International Higher Education Students' Evaluation Of Quality Of Life In The U.S., Yi Luo 2015 Iowa State University

The Relevance Of Academic Hospitality: An Investigation Of International Higher Education Students' Evaluation Of Quality Of Life In The U.S., Yi Luo

Graduate Theses and Dissertations

This study was conducted to investigate the quality of life among international students in higher education institutes in the United States and the factors that influence their lives. Four aspects were employed to explore non-academic life, including housing; food and beverage; transportation; and social activities. An online survey sent to Iowa State University international students was used in data collection. Linear regression analysis was used to test the relationships between each of the four factors and international students' quality of life. The results indicated that housing, transportation, and social activities have significant impact on international students' quality of life, whereas ...


The Effects Of Lighting Temperature And Complexity On Hotel Guests' Perceived Servicescape, Perceived Value, And Behavioral Intentions, Jing Yang 2015 Iowa State University

The Effects Of Lighting Temperature And Complexity On Hotel Guests' Perceived Servicescape, Perceived Value, And Behavioral Intentions, Jing Yang

Graduate Theses and Dissertations

Previous studies have investigated the effects of environmental stimuli, such as music, scent, and lighting. However, complexity has not been widely discussed, particularly in three-dimensional spaces. The current study primarily examines the effects of intended complexity and intended lighting temperature on perceived servicescape, perceived value. A 2 (warm lighting, cool light) × 3 (low complexity, medium complexity, high complexity) between-subject experiment was conducted. Six computer-generated images with the same guestroom floor plan were utilized to represent the six treatment conditions. An online-survey was distributed via Amazon Mechanical Turk. A total of 473 responses were used to test the proposed hypotheses.

The ...


The Evolution Of Joint Management In Western Australia Parks And The Indigenous Tourism Nexus, Lori-Ann Shibish 2015 Edith Cowan University

The Evolution Of Joint Management In Western Australia Parks And The Indigenous Tourism Nexus, Lori-Ann Shibish

Theses: Doctorates and Masters

Since the early 2000s, park management approaches to protected area governance have undergone a significant transformation, driven by the realisation that long-term conservation outcomes depend on participation in decision-making by stakeholders. To meet these challenges one of the measures being adopted by park managers is to engage in joint management arrangements. Recent changes to the conservation legislation in Western Australia provides the capacity for the Department of Parks and Wildlife (Parks and Wildlife) to enter into joint management arrangements with Aboriginal traditional owners and others for the management of protected areas, regardless of the land vesting or tenure. Joint management ...


K-Pop Or K-Death? The Mirrored Oppression From Hollywood In The 1930s, Molly Welsh 2014 Chapman University

K-Pop Or K-Death? The Mirrored Oppression From Hollywood In The 1930s, Molly Welsh

Student Scholar Symposium Abstracts and Posters

In the 1930s, the film industry in Hollywood set the standard of “Hollywood filmmaking” with its development of star-contracts so oppressive, actors would be trapped for years within them. However, the implications of creating such a star-system have far surpassed what William Hays believed he was doing in the 1930s. In South Korea, a big star-system still exists and in many ways, mirrors what the United States did in the 1930s. What is informally known as “K-Pop” is a label for the music industry that seeks to emulate western ideals not only in looks, but in practice. This system allows ...


Leisure Defined By Free Choice: Ugandan Women's Perceptions Of Leisure, Emilie Adams 2014 Brigham Young University - Provo

Leisure Defined By Free Choice: Ugandan Women's Perceptions Of Leisure, Emilie Adams

All Theses and Dissertations

The purpose of this study was to explore the meaning of leisure among women in the developing East African nation of Uganda. In this study, I evaluated the leisure experiences of 38 Ugandan women of various backgrounds and socioeconomic statuses through semi-structured interviews. I analyzed the data using the constant comparative method. Themes for the meaning of leisure include fortifying leisure, enjoyment, and rest and relaxation. Results point to free choice as the core variable. Finally, I discuss the implications and suggestions for future research.


Promo Paket Wisata Pulau Seribu, wijayatama pulau seribu wisata 2014 wijayatama wisata

Promo Paket Wisata Pulau Seribu, Wijayatama Pulau Seribu Wisata

wijayatama pulau seribu wisata

WISATA KE PULAU SERIBU, diantaranya: Jarak tempuh 30 menit Wisata Ke Pulau Seribu – pulau Ayer Wisata ke pulau seribu – pulau Bidadari Jarak tempuh 90 menit Wisata pulau seribu – Pulau Putri Wisata Pulau Seribu – Pulau Sepa Wisata Pulau Seribu – Pulau Kotok Wisata Pulau Seribu – Pulau Pelangi wisata Pulau Seribu- Pulau Pantara Wisata ke pulau seribu merupakan tempat wisata yang cukup menyenangkan dan harga terjangkau. Tiap pulau mempunyai fasilitas dan harga yang berbeda, sehingga para tamu bisa menyesuaikan budget untuk wisata ke pulau seribu. Fasilitas pulau terdapat: Penginapan / cottage Water sport ( jetsky, banana boat, canoe, water bee) Restoran Ruang Meeting Kolam renang ...


Las Vegas Versus Macao As Diversified Travel Destinations, Carlos Siu Lam, John Crossley 2014 Gaming Teaching and Research Centre, Macao Polytechnic Institute

Las Vegas Versus Macao As Diversified Travel Destinations, Carlos Siu Lam, John Crossley

Journal of Tourism Insights

Events and festivals can help attract people to a destination, and this study was to examine how events and festivals can build and diversify tourism. With their programs of pleasurable activities and entertainment, events and festivals have a historical trajectory of delivering development outcomes such as economic restructuring and tourism revenue generation. In addition, events and festivals can provide an opportunity for a leisure, social, or cultural experience that is outside the normal range of visitors’ choices. Furthermore, events and festivals can raise market awareness and boost the local economy.

Based on secondary data from books, research papers, and websites ...


Examining Academic Performance Of Polynesian Student-Athletes Using The Theory Of Planned Behavior, Sierra Terina Keung 2014 Brigham Young University - Provo

Examining Academic Performance Of Polynesian Student-Athletes Using The Theory Of Planned Behavior, Sierra Terina Keung

All Theses and Dissertations

This study used Ajzen's (1991) Theory of Planned Behavior (TPB) to explore Polynesian student-athletes' motivation to improve academic performance (AP), while participating in Division I (D1) college football. Specifically, this study examined how attitude, subjective norms and perceived behavioral control influence motivation to achieve a higher GPA. Furthermore, ethnic identity, family obligation and cultural values were examined as potential contributors to subjective norms. The sample consisted of 70 Polynesian football student-athletes at 10 U.S. D1 universities. A modified TPB questionnaire was used to assess the TPB variables (attitude, subjective norms, and perceived behavioral control) as contributors to Polynesian ...


Do I Date My Dance Partner: An Examination Of Marital Satisfaction Among Serious Leisure Participants In Partner Dancing, Sara Alexandra Hyde 2014 Brigham Young University - Provo

Do I Date My Dance Partner: An Examination Of Marital Satisfaction Among Serious Leisure Participants In Partner Dancing, Sara Alexandra Hyde

All Theses and Dissertations

The purpose of this study was to compare marital satisfaction among serious leisure participants in partner dancing and their spouses based on their participation patterns in dance (both dancers or only one dancer), with covariates of spousal support, satisfaction with leisure, and leisure-family conflict. This study not only found a significant relationship between marital satisfaction and participation patterns for dancers (participating together β =.2125), but the averages for joint and individual participation patterns fell on either side of the non-distressed versus distressed cut-off score for marital satisfaction, suggesting that participation in a serious leisure activity, like partner dancing, without your ...


Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul 2014 California Polytechnic State University, San Luis Obispo

Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul

Recreation, Parks, and Tourism Administration

Sustainability in the floral industry is a constantly changing subject. As more products are created for florists to use in their designs, sustainability will evolve and be redefined. The purpose of this study was to examine the sustainable trends in growing, designing, and marketing within the floral industry. As seen in the companies analyzed, each business plan constitutes a different set of practices that are utilized for the benefit of that company. An applied best practices analysis was conducted on the floral industry’s trends in sustainability. In the floral industry, businesses are shifting away from importing and focusing on ...


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