Marketing Orientation In A Dynamic Business Environment: The Case Of Small Business,
2022
Lander University
Marketing Orientation In A Dynamic Business Environment: The Case Of Small Business, Juan Santandreu, Michael C. Shurden, Stephanie C. Smith
The Coastal Business Journal
Small business constitutes one of the strongest factors in developing a healthy economic environment for any state or country. Frequently, individuals with a strong spirit of entrepre-neurship and dedication risk everything to follow a dream of succeeding where others have failed or of entering a market where others have succeeded. This paper examines whether, in the small business environment, managers share common, fundamental marketing strategies that allow them to survive in a dynamic, competitive environment. Additionally, it examines whether their managerial skills and knowledge, related to basic marketing principles, are used in ways that help differentiation within their business group.
An Empirical Study Of The Relationship Between Consumer And Producer Price Index: A Unit Root Test And Test Of Cointegration,
2022
The University of Memphis
An Empirical Study Of The Relationship Between Consumer And Producer Price Index: A Unit Root Test And Test Of Cointegration, Alireza Dorestani, Lari H. Arjomand
The Coastal Business Journal
Policy makers have been long concerned about finding early indicators of inflation, a continuous rise in aggregate price level measured by the consumer price index (CPI). One of these indicators, which has been a target of many studies and has been supported by the production chain view, is the producer price index (PPI). The production chain view suggests that higher PPI will be passed to consumers through higher prices of finished goods. The purpose of this paper is to investigate the relationship between these two indexes using a unit root test and test of cointegration which are becoming more popular …
Do As I Say - Not As I Do: American Colleges Preach To Corporate America About Diversity,
2022
Frostburg State University
Do As I Say - Not As I Do: American Colleges Preach To Corporate America About Diversity, Michael L. Monahan, Amit J. Shah
The Coastal Business Journal
Dramatic demographic changes are occurring in our society as our students and workforce becomes more diverse. The literature cites the benefits of having a diverse workforce for innovation, problem-solving, and competitive advantage. Institutions of higher education chastise business for not being inclusive in their senior management positions. However, a study of Masters I institutions revealed that their presidents are predominantly Caucasian (87%), married (79%), male (77%), first time presidents (71%), between 50-59 years of age (49%), with an earned doctorate (90%) and reached the presidency via Academic Affairs (47%). The presidents of Masters I institutions are not representative of the …
A Case Study: Changing Human Resource Management Education To Fit The Field,
2022
California State University, Bakersfield
A Case Study: Changing Human Resource Management Education To Fit The Field, Michael Bedell, Gary H. Kritz
The Coastal Business Journal
The field of Human Resource Management has embarked upon a process of significant change. To keep up with changes to the field, Barksdale (1998) argued that so too must HR education change. This article presents an effort that changed the HR educational model from a functional silos focused model to an integrated outcome-based model. The logic for the change, what changes were made, and comments about the outcomes are presented.
An Assessment Of Undergraduate Work Ethic Regarding Employment And Education,
2022
Longwood University
An Assessment Of Undergraduate Work Ethic Regarding Employment And Education, C. Mitchell Adrian
The Coastal Business Journal
This manuscript conducts a study of student work ethic and provides a comparison between the employment work ethic and academic work ethic of undergraduates. Findings suggest that while overall work ethic for both academics and employment can be considered "high," the concept of doing more than is required in academics is not highly valued by students. Unexpectedly, it was found that males and females exhibit significantly different work ethics regarding academics. Females, more than males, have a level of work ethic toward academics that is very similar to their work ethic toward employment.
Accounting Differences On Value Relevance In Asian Markets: Predictions And Business Implications,
2022
Frostburg State University
Accounting Differences On Value Relevance In Asian Markets: Predictions And Business Implications, Yan Bao, Amit J. Shah
The Coastal Business Journal
While East Asia has faced tremendous economic growth in recent years, research that systematically examines the value relevance of accounting information throughout the region is sparse. This study compares the accounting measurement rules in seven Asian countries and discusses the impact of accounting differences on value relevance of accounting information. The theoretical predictions have important implications for financial analysts, investors, stock exchanges, standard-setters, and regulators.
Support Department Cost Allocations In The Georgia Healthcare Industry,
2022
Georgia Southern University
Support Department Cost Allocations In The Georgia Healthcare Industry, Timothy Cairney, Kevin Bennett
The Coastal Business Journal
This study examines support department cost allocations in the Healthcare Industry. The topic is of current interest to both accountants and to healthcare administrators because of recent innovations in the design of management accounting systems. Using a survey of Georgian healthcare firms, the results indicate that sophisticated support cost methods are used less than may be expected given the complexity of the healthcare firms' operations. This result is documented despite the historical presence of support cost allocations through such industry practice as Medicare cost reports. Respondents indicate that the employment of cost allocation methods is determined internally by the financial …
Political Apathy And The Youth Vote: A Survey Of Undergraduate Students,
2022
Coastal Carolina University
Political Apathy And The Youth Vote: A Survey Of Undergraduate Students, Dennis S. Edwards
The Coastal Business Journal
Data from past national elections have illustrated that the 18-24 age group is the most apathetic to the democratic process. This paper surveys a broad percentage of students at a midsize regional university in the southeastern United States. The survey is done in order to measure voter registration and participation, civic awareness, and the students' average political leaning. I observe that while voting-age students are rather apathetic, they performed better than the national 18-24 age group in the presidential election of 2000. Upon surveying a small sample of faculty at the same university, it appears that the positive correlations of …
Study Of South Carolina Parents' Opinion On Public School Start Dates By Region,
2022
Coastal Carolina University
Study Of South Carolina Parents' Opinion On Public School Start Dates By Region, Jerome Christia
The Coastal Business Journal
This study was developed to provide a detailed, descriptive, and analytical presentation of South Carolina parents' preferences for public school start dates and traditional school calendars vs. year-round school calendars. The paper presents the results of a direct-mail questionnaire, which garnered responses from 898 households in South Carolina. Overwhelmingly, 80% of the respondents prefer a later school start date. 72% prefer the traditional school calendar to the year-round school calendars. In addition, this study provides regional differences within the state regarding school schedule preferences. There are distinct differences in opinion between the coastal, midland, and upstate regions of South Carolina.
Discrimination In Government Employment In South Carolina,
2022
University of Louisiana at Monroe
Discrimination In Government Employment In South Carolina, Carl A. Kogut, Larry E. Short
The Coastal Business Journal
This paper assesses the success of the extensive efforts by federal, state and local governments to obtain equality of opportunity for minority group members in government positions in South Carolina. The study uses the 5% Public Use Microdata Sample from the 2000 Census to ascertain if employment of minority group members in government positions is consistent with its proportionality in the available labor force. The findings suggest, that after more than 30 years of efforts to obtain equality of employment opportunity in federal, state and local governments in South Carolina, significant progress has been made to ensure equality of opportunity …
The Unintended Effects Of Aacsb's 2003 Accreditation Standards,
2022
Georgia Southern University
The Unintended Effects Of Aacsb's 2003 Accreditation Standards, John B. White, William Levernier, Morgan P. Miles
The Coastal Business Journal
The AACSB recently adopted new accreditation guidelines that are less restrictive regarding what constitutes "qualified faculty" for accreditation purposes. The new standards are less restrictive, with less emphasis on a terminal degree and more on faculty being "fully participating." However, the new standard may have a detrimental effect on the quality of collegiate business education. It may also reduce the standing and prestige of business schools within the university community. Finally, it may reduce the value of AACSB accreditation.
The Adoption Of Rfid Technology In The Retail Supply Chain,
2022
Southeastern Louisiana University
The Adoption Of Rfid Technology In The Retail Supply Chain, Michael A. Jones, David C. Wyld, Jeff W. Totten
The Coastal Business Journal
This article examines current developments regarding the adoption of RFID technology in the retail supply chain. An explanation is provided of what Radio Frequency Technology (RFID) is and how it works. The benefits of this technology to retailers are outlined in contrast to Bar Coding. Though the technology offers promise for retailers, it does present a number of concerns, which are outlined. Lastly, the article identifies research needs with regard to the new technology.
Master Franchising As An Entry Strategy: Marketing And Legal Implications,
2022
Seton Hall University
Master Franchising As An Entry Strategy: Marketing And Legal Implications, Héctor R. Lozada, Richard J. Hunter Jr., Gary H. Kritz
The Coastal Business Journal
In this paper the authors investigate the establishment of franchise agreements as a viable alternative to enter a foreign market. Specifically, the spotlight is on the strategy called master franchising. The authors first review the concept of franchising and identify master franchising as a strategic option. Next, they focus on the mechanics of structuring the required agreements. Last, the authors explore strategies, trends, and current opportunities and limitations of international franchising.
Retail Vs. E-Tail: A Look At Expedia.Com,
2022
Georgia Southwestern State University
Retail Vs. E-Tail: A Look At Expedia.Com, Randall Valentine, Dawn Valentine, Brian Kinard
The Coastal Business Journal
The Internet has revolutionized the way consumers shop for and price various products. This study compares prices listed on individual airline websites and prices listed on a third-party travel booking website, expedia.com. The findings indicate a significant difference in prices between the sources. However, no single website consistently had prices lower than the other. Thus, it benefits the consumer to thoroughly price shop when making airline reservations online.
Determinants Of Effectiveness And Success For Ebay Auctions,
2022
Texas A&M University-Corpus Christi
Determinants Of Effectiveness And Success For Ebay Auctions, Eugene M. Bland, Gregory S. Black, Kay Lawrimore
The Coastal Business Journal
This research investigates eBay auction properties that influence auction outcomes: effectiveness (ability to attract bidders) and success (whether the item was actually sold in the auction). Hundreds of auctions (1,273) for three popular financial calculators—the HP 12c, the HP 10b and BA II plus—were examined to assess the impact of these auction properties. Findings show that utilization of certain auction features influence both outcomes. These features include starting price and reserve price for both calculators. Other features impact only auction effectiveness: wear and the presence of a picture for the HP10 and BA II plus; and wear and ability to …
Does Strategic Planning Help Churches?: An Exploratory Study (Revised),
2022
Frostburg State University
Does Strategic Planning Help Churches?: An Exploratory Study (Revised), Amit J. Shah, Fred R. David, Zigmont J. Surawski Iii
The Coastal Business Journal
Many organizations in both the profit and not-for-profit arenas have discovered the benefits of strategic planning. An increasing number of churches and ministries are applying the principles of strategic planning (Clinton, Williams, & Stevens, 1995). In the 1990s, organizations including churches…are playing "Jeopardy" if they do not have strategic plans in place (Maes, 1998). This research examines to what extent strategic planning is being used among churches. Data was gathered through distribution of a survey mailed to churches in South Carolina. The pastor of each church personally completed the survey and returned it via e-mail, postal service, or fax. Initial …
A Multi-Level Family Business Choice Model: A Dichotomous Approach,
2022
University of Louisiana at Monroe
A Multi-Level Family Business Choice Model: A Dichotomous Approach, Tammy R. Parker
The Coastal Business Journal
The current paper develops a model to facilitate owners of family businesses in their decision-making. The model allows for priorities to be placed on family issues and business issues concurrently, in a dichotomous approach. The research is a complement to existing literature on family business interaction models and could provide a useful model for family business consultants to consider in their work with family-owned businesses.
Enhancing Revenue In College Sport Events By Practicing Yield Management And E-Commerce,
2022
The University of Texas at El Paso
Enhancing Revenue In College Sport Events By Practicing Yield Management And E-Commerce, Johnny C. Ho, Pingjun Jiang
The Coastal Business Journal
Many colleges and universities have been facing increasingly tight budgets in recent years and have been struggling to provide more funding for their own athletic programs. In some cases, specific sport programs of a college or university have had to be terminated due to lack of monies appropriated from the central administration. Yield or revenue management is a method of assigning capacity or inventory to meet demand in such a way to maximize revenue. This paper examines the feasibility and discusses the benefits of applying yield management via e-commerce to increase surplus/decrease deficit in those college sport programs where paid …
Starting A Small Business Outreach Program: The Experience Of A Small Southeastern University,
2022
Western Kentucky University
Starting A Small Business Outreach Program: The Experience Of A Small Southeastern University, Kirk C. Heriot, Noel D. Campbell
The Coastal Business Journal
When the Federal government decided not to fund the Small Business Institute through the U.S. Small Business Administration, many business schools eliminated or severely curtailed their SBI activities. Despite lacking federal funds, a southeastern rural university founded a new Small Business Institute program in 1999. Since inception it has assisted forty-five small businesses in a five county area. This paper describes starting a new business outreach program without Federal funds. It concludes with observations and implications relating to other schools starting or renewing an SBI program.
Television Advertising And Child Consumer: Different Strategies For U.S. And Japanese Marketers,
2022
Frostburg State University
Television Advertising And Child Consumer: Different Strategies For U.S. And Japanese Marketers, Carol Gaumer, Amit J. Shah
The Coastal Business Journal
This paper examines the consumer socialization of Japanese and American children from a socio-cultural and economic perspective. It presents the cultural differences between the two countries, and how these differences influence the marketing strategies in each country. Taking into consideration the television viewing habits and routine advertising strategies in Japan and USA, the paper offers the implications for Global Marketing Managers. Finally, the need for future research is addressed.
