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It Security Governance: A Framework Based On Iso 38500, Suchit Ahuja, Yolande E. Chan 2017 Queen’s School of Business Queen’s University, Kingston, Canada

It Security Governance: A Framework Based On Iso 38500, Suchit Ahuja, Yolande E. Chan

Suchit Ahuja

ISO 38500 is an international standard for IT governance. The guidelines of ISO 38500 can also be applied at the IT security functional level in order to guide the governance of IT security. This paper proposes the use of a strategic information security management (ISM) framework to implement guidelines of ISO 38500. This approach provides several strategic advantages to the organization by 1) aligning IT security initiatives to business strategy; 2) providing a mechanism for establishing and tracking security metrics; and 3) enhancing the overall maturity of business, IT and IT security processes. The framework also leverages tools such as ...


Red And Blue Voices: Effects Of Political Ideology On Consumers’ Complaining And Disputing Behavior, Donnel A. Briley, Kiju Jung, Ellen Garbarino, Jesse Wynhausen 2017 University of Sydney, Australia

Red And Blue Voices: Effects Of Political Ideology On Consumers’ Complaining And Disputing Behavior, Donnel A. Briley, Kiju Jung, Ellen Garbarino, Jesse Wynhausen

Donnel A Briley

Political ideology plays a pivotal role in shaping individuals’ attitudes, opinions, and
behaviors. However, apart from a handful of studies, little is known about how consumers’
political ideology affects their marketplace behavior. The authors used three large consumer
complaint databases from the Consumer Financial Protection Bureau, National Highway Traffic
Safety Administration, and Federal Communication Committee in conjunction with a countylevel
indicator of political ideology (the 2012 US presidential election results) to demonstrate
that conservative consumers are not only less likely than liberal consumers to report complaints
but also less likely to dispute complaint resolutions. A survey also sheds light on ...


Can Business History And Business Anthropology Learn From Each Other?, R. Daniel Wadhwani, Per H. Hansen 2017 University of the Pacific

Can Business History And Business Anthropology Learn From Each Other?, R. Daniel Wadhwani, Per H. Hansen

R. Daniel Wadhwani

No abstract provided.


Trump, Foucault And Pre-Modern Governance, Donald Nordberg 2017 Bournemouth University

Trump, Foucault And Pre-Modern Governance, Donald Nordberg

Donald Nordberg

“No one ever accused this company of being a democracy!” – Private comment of a CEO of a major multinational corporation,
overheard ca. 1990
This quote came to mind as I read a news story about Donald J. Trump’s executive orders, signed in Week 1 of his Presidency of the United States. On his first full day in the office, the CEO-in-the-White-House invited a group of CEOs of major US corporations to discuss the future governance of America. CEOs have been practicing corporate governance forever, and must know a thing or two about it. By the end of the meeting ...


Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry 2017 Northeastern State University

Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry

Atlantic Marketing Journal

This paper represents a case study of how to use historic events/artifacts in public relations and sales. It recounts how the Louisville & Nashville Railroad participated in the United States Civil War centennial celebrations by restoring a locomotive, the General, that was made famous in a daring raid conducted in that war. Using primary and secondary documents mainly from corporate archives including notes, operations manuals, public relations logs, measurements, corporate publications and oral history, the paper outlines the General’s iconic history, the purposes for its 1960s restoration to operation for the Civil War centennial, and the overarching marketing strategy ...


Consumer Practical Wisdom: Toward A Conceptual Clarification Of An Emergent Consumer Culture, manel masmoudi 2017 Faculty of Economics and Management of Sfax, Tunisia

Consumer Practical Wisdom: Toward A Conceptual Clarification Of An Emergent Consumer Culture, Manel Masmoudi

Atlantic Marketing Journal

This article is a continuation of the previous works related to the new rationalization and control tendencies in purchasing behavior and consumption. More precisely, it is enrolled in the perspective of the contribution to a better understanding of the postmodern consumer wisdom which continues to be met more frequently in outlets.

Since there is a lack of research on consumer wisdom conceptualization, we attempt in this article to present a conceptual framework used to delineate this concept in consumer behavior. To achieve this objective, we adopted an interdisciplinary theoretical framework. Then, we compared the concept to some others considered as ...


The Cross-Platform Consistency Of Online User Movie Ratings, Dan Baugher, Chris Ramos 2017 Pace University, Lubin School of Business

The Cross-Platform Consistency Of Online User Movie Ratings, Dan Baugher, Chris Ramos

Atlantic Marketing Journal

Online movie ratings are often used in studies of Internet word-of-mouth, but the cross-platform consistency of such ratings has not been well established. Mean user ratings were obtained for 500 movies using the rating systems in place on Netflix and IMDb. Mean volume was 1,480,931 (SD = 2,636,388) and 104,746 (SD = 193,532) on the Netflix and IMDb sites, respectively, suggesting the movies were visible, but also variable in visibility. Volume was moderately correlated (r = .724, p ≤ .001). Mean user ratings on the Netflix and IMDB sites averaged 3.57 (SD = .37) and 3.84 (SD ...


Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R. D. Mader, Elizabeth C. Alexander 2017 Marshall University

Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R. D. Mader, Elizabeth C. Alexander

Atlantic Marketing Journal

This article reports an innovative twist on the use of the job shadowing experience as a means not only to provide real-world exposure for the student, but also as a way to generate real-time data from the professionals to be utilized as a basis for class discussion. Reaction from both students and professionals has been overwhelmingly positive.


Field Trip! Assessing Business Student Interest In Plant Tours And Their Product Categories, Mark Mitchell, Gregory Turner, Robert Montgomery, Mark Hartley 2017 Coastal Carolina University

Field Trip! Assessing Business Student Interest In Plant Tours And Their Product Categories, Mark Mitchell, Gregory Turner, Robert Montgomery, Mark Hartley

Atlantic Marketing Journal

Business educators are challenged daily to provide fresh ideas in the classroom and to use new methods to stimulate active learning. One option is to use manufacturing plant tours, company museums, and company visitor centers to supplement traditional classroom activities. This manuscript details this growing type of tourism (known as Consumer Experience Tourism) and identifies the product categories of greatest interest to today’s students in Business and Economics. Business educators are encouraged to more fully embrace this under-utilized resource to promote active student learning and to select those destinations of greatest interest to their particular student audiences.


Controlling And Informational Planned Behavior: Self-Determination Theory And The Theory Of Planned Behavior, Jonathan P. Leavell 2017 Charlotte Metro FCU

Controlling And Informational Planned Behavior: Self-Determination Theory And The Theory Of Planned Behavior, Jonathan P. Leavell

Atlantic Marketing Journal

The purpose of this non-empirical paper is to explore the theoretical value of introducing constructs of self-determination theory (SDT) into the framework of the theory of planned behavior (TPB). Deci’s and Ryan’s (1985) formulation of SDT maintains an intrinsic focus while much of Ajzen’s (1985) TPB framework maintains an extrinsic focus. The incorporation of constructs based on an internal locus of causality may enhance the predictive power of TPB. Applications for practitioners and opportunities for further research are presented.


A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette Lynne Bonaparte 2017 North Carolina Central University

A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette Lynne Bonaparte

Atlantic Marketing Journal

Health literacy includes not only literacy and numeracy, but areas related to an individual's ability to critically review and process health information in such a way that leads to improved health behavior and outcomes. The level of health literacy attained by a particular target audience is an important consideration for marketers of pharmaceutical products as it impacts both the message and the media selected for product promotion. Additionally, the degree to which health literacy levels impact medication adherence should be a consideration for those that market pharmaceutical products.


Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik 2017 Illinois College

Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik

Atlantic Marketing Journal

With its origins in the airline industry, dynamic pricing has recently been extended to the area of Major League Baseball tickets in both the primary and secondary markets. The present study examines similarities in the application of dynamic pricing in the airline and MLB industries, as well as the key differences, which include the interactive effects of competitors in the airline industries and the presence of a secondary ticket market for MLB tickets. The “zone of reasonableness” concept used in freight pricing provides a useful framework for understanding the self-imposed upper and lower price limits for MLB primary market ticket ...


An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones 2017 North Carolina A&T State University

An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones

Atlantic Marketing Journal

The current research compares two demographically diverse universities regarding their respective awareness of the study abroad programs (SAPs) offered by their school. The study focuses on each sample’s awareness of SAP opportunities (i.e., as offered by their own institution) as well as each group’s opinion of the level of university administrator effort aimed at promoting the SAP offerings at each school. The authors analyzed whether student perceptions of the level of administrator support affected student expectations regarding SAP participation prior to graduation. Given the different socio-economic characteristics of the two student samples used in the study, the ...


Do You Feel Financially Secured? The Investigation Of Economic Indicators And Consequences Of Financial Well-Being, Tommy Hsu, Leona Tam, Ryan T. Howell 2017 Tarleton State University

Do You Feel Financially Secured? The Investigation Of Economic Indicators And Consequences Of Financial Well-Being, Tommy Hsu, Leona Tam, Ryan T. Howell

Atlantic Marketing Journal

The economy has been in downward movement in the past few years in the United States as well as different parts of the world. Consumers’ financial situations have been found to influence their purchase behaviors. While some personal finance experts blame consumers’ (lack of) spending plans for their financial situations, others suggest that consumers’ perception of their financial standing influences their purchase plans. Using two nationwide large scale survey studies, we investigated how the consumer’s financial well-being affects planned and unplanned purchasing decisions from two competing perspectives. Supporting our notion of financial well-being as a status, the results revealed ...


Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward 2017 Middle Tennessee State University

Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward

Atlantic Marketing Journal

Abstract - This study examines students’ attitudes and preferences to the four primary textbook types currently on the market. These types include hardback, paperback, loose leaf, and E-textbook. Two hundred twenty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Results found that students still prefer paperback textbooks, even when this textbook is at a higher price than other alternatives. When students were asked their opinions on the various textbook options, it was clear that price, ease of use, health concerns, and ownership desires were the primary reasons why they liked ...


Blue The Bee Learns To Be Happy, Connie Reimers-Hild, Deborah J. Weitzenkamp, Connie Reimers-Hild, Kim Wellsandt 2017 University of Nebraska-Lincoln Extension

Blue The Bee Learns To Be Happy, Connie Reimers-Hild, Deborah J. Weitzenkamp, Connie Reimers-Hild, Kim Wellsandt

Kimmel Education and Research Center - Faculty & Staff Publications

Do you sometimes feel sad or blue and don't know what to do? If so, this book was written just for you!

Join Blue the Bee as she travels through Happy Orchard meeting her friends (Flutter, Buzz, Bonita and Ernie) to learn the 7 Happiness Habits. When happiness is a habit, it comes without thinking. You can choose how to spend your day and use your time. You choose how to live your life and what is on your mind.

Each page was designed to enjoy at any age. People can become pollinators of happiness in any life stage ...


2017-02-06 Newsletter, Morehead State University. Staff Congress. 2017 Morehead State University

2017-02-06 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter for February 6, 2017.


Improving Patient Safety Through High Reliability Organizations, Jared Padgett, Kenneth Gossett, Roger Mayer, Wen-Wen Chien, Freda Turner 2017 Pepperdine University School of Law

Improving Patient Safety Through High Reliability Organizations, Jared Padgett, Kenneth Gossett, Roger Mayer, Wen-Wen Chien, Freda Turner

The Qualitative Report

Preventable medical errors result in the loss of 200,000 lives per year with associated financial and operational burdens on organizations and society. Widespread preventable patient harm occurs despite increases in healthcare regulations. High reliability organization theory contributes to improved safety and may potentially reverse this trend. This single case study explored the introduction of a safety culture and subsequent improvements in patient safety in a reliability-seeking organization. Fourteen participants from a subacute nursing facility were selected using purposeful sampling criterion. Data were collected through participant interviews, document reviews, and group observation. Five themes emerged from an analysis of collected ...


Positive Impacts Of Social Media At Work: Job Satisfaction, Job Calling, And Facebook Use Among Co-Workers, Brittany Hanna, Kerk Kee, Brett W. Robertson 2017 Lieberman Research Worldwide

Positive Impacts Of Social Media At Work: Job Satisfaction, Job Calling, And Facebook Use Among Co-Workers, Brittany Hanna, Kerk Kee, Brett W. Robertson

Communication Faculty Articles and Research

The number of Facebook users grew rapidly since its conception. Within today’s workplace, employees are increasingly connecting with each other on Facebook for interpersonal reasons. Due to sensational reports by media outlets of inappropriate social media use, many organizations are taking extreme measures about how their employees who utilize Facebook to connect with colleagues. Contrary to the negative assumptions, McAfee [1] states that social media within the workplace can promote positive dynamics. The present study uses McAfee’s argument to examine if a positive connection exists between colleagues who use Facebook to connect with each other. An online survey ...


2017-02-02 Faculty Senate Newsletter, Morehead State University. Faculty Senate. 2017 Morehead State University

2017-02-02 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter for February 2, 2017.


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