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Green In Fashion? An Exploratory Study Of National Differences In Consumers Concern For Eco-Fashion, Marie-Cécile Cervellon, Helena Hjerth, Sandrine Ricard, Lindsey Carey 2009 Glasgow Caledonian University

Green In Fashion? An Exploratory Study Of National Differences In Consumers Concern For Eco-Fashion, Marie-Cécile Cervellon, Helena Hjerth, Sandrine Ricard, Lindsey Carey

Dr. Lindsey Carey

The world undergoes one of the worst economic crises ever, which affects all industries, including fashion and luxury. Experts tend to say that understatement, stealth wealth and non-conspicuous consumption are becoming implicit rules. Consequently, some consumers might select new forms of status display, via philanthropic or environmental-friendly actions. In addition, consumers might feel a need to refocus on what is really important in their lives, especially their health via reconnecting with nature. Hence, the new economic context tends to encourage the trend to go green in many industries and fashion brands begin to pick up the interest.


Managing Resources In The Stages Of Micro Enterprise Life Cycle: A Conceptual View, Eijaz Khan 2009 Curtin University

Managing Resources In The Stages Of Micro Enterprise Life Cycle: A Conceptual View, Eijaz Khan

Eijaz Ahmed Khan

The availability of various resources and management of those resources is essential to define firm performance. Like other firms, micro enterprise use and manage a plenty of resources during the progression of the firms. However, there remains much to know about how micro enterprises can simultaneously search, organize and manage resources in different stages of business life cycle. Therefore, the aim of this paper is to provide a conceptual view regarding resources management of micro enterprise in different life cycle stages. Based on previous works and our own conceptual view, we develop a resource management life cycle stage model of ...


Co-Creation: An Exploratory Investigation Into The Construct And Its Dimensions, Joanna Minkiewicz, Jody Evans, Kerrie Bridson 2009 Melbourne Business School

Co-Creation: An Exploratory Investigation Into The Construct And Its Dimensions, Joanna Minkiewicz, Jody Evans, Kerrie Bridson

Dr. Joanna Minkiewicz

Whilst the body of work around co-creation has grown, the construct has been viewed from multiple perspectives, with the literature generally bereft of a coherent, holistic theoretical framework. This paper aims to develop a more comprehensive conceptualization of co-creation by exploring it comprehensively to provide a deeper understanding of the underlying dimensions. Case study research using exemplar organizations, utilizing in-depth interviews with key informants, was used to investigate the manifestations of co-creation in the context of the heritage sector. The findings illuminate the prevalence of deliberate co-creation strategies in all case study organisations, revealing three facets of co-creation: personalization, engagement ...


How To Succeed In Advertising When All You Have Is Talent, Laurence Minsky 2009 Columbia College Chicago

How To Succeed In Advertising When All You Have Is Talent, Laurence Minsky

Laurence Minsky

No abstract provided.


Social Discourses Of Healthy Eating: A Market Segmentation Approach, Polymeros Chrysochou, Søren Askegaard, Klaus Grunert, Dorthe Kristensen 2009 University of Southern Denmark

Social Discourses Of Healthy Eating: A Market Segmentation Approach, Polymeros Chrysochou, Søren Askegaard, Klaus Grunert, Dorthe Kristensen

Polymeros Chrysochou

This paper proposes a framework of discourses regarding consumers’ healthy eating as a useful conceptual scheme for market segmentation purposes. The objectives are: (a) to identify the appropriate number of health-related segments based on the underlying discursive subject positions of the framework, (b) to validate and further describe the segments based on their socio-demographic characteristics and attitudes towards healthy eating, and (c) to explore differences across segments in types of associations with food and health, as well as perceptions of food healthfulness. 316 Danish consumers participated in a survey that included measures of the underlying subject positions of the proposed ...


The Seeds Of Dissolution: Discrepancy And Incoherence In Buyer–Supplier Exchange, Qiong Wang, Ujwal Kayande, Sandy Jap 2009 Pennsylvania State University

The Seeds Of Dissolution: Discrepancy And Incoherence In Buyer–Supplier Exchange, Qiong Wang, Ujwal Kayande, Sandy Jap

Ujwal Kayande

In this research, we examine a novel mechanism of interorganizational relationship dissolution: incoherence in a partner’s behavior. We propose that the discrepancy between an exchange partner’s opportunistic behavior and the focal firm’s expectations may create a state of incoherence and uncertainty and that this effect can be damaging to the exchange even when the partner’s behavior is better than expected. Using nearly 500 longitudinal, confidential reports of industrial buyers and sellers, we find supportive evidence that (1) the net effect of the discrepancy is initially positive when behavior is better than expected but becomes rapidly negative ...


Repertoire And Frequency Of Consumption In Wine: Are Heavy Buyers More Loyal To Product Attributes?, Polymeros Chrysochou, Athanasios Krystallis 2009 Selected Works

Repertoire And Frequency Of Consumption In Wine: Are Heavy Buyers More Loyal To Product Attributes?, Polymeros Chrysochou, Athanasios Krystallis

Polymeros Chrysochou

Frequency of consumption has always been an important criterion for characterising and segmenting buyers. The aim of this paper is to provide a deeper understanding of the repertoire and loyalty structures between heavy and light wine buyers. Based on a study conducted with stated preference data, basic brand performance measures are estimated through Juster purchase probabilities of brand choice. The polarisation index φ (phi) is used as a measure to model loyalty. Results show that light buyers have a wider repertoire than heavy buyers, buying more small brands. In terms of loyalty, heavy buyers are more loyalty prone than light ...


Editoriale, Giancarlo Ferrero, Paola Demartini 2009 Università di Urbino "Carlo Bo"

Editoriale, Giancarlo Ferrero, Paola Demartini

Giancarlo Ferrero

No abstract provided.


Sales-Force Reactions To Corporate Social Responsibility: Attributions, Outcomes And The Mediating Role Of Trust, Pavlos Vlachos, Aristeidis Theotokis, Nikolaos Panagopoulos 2009 ALBA Graduate Business School at the American College of Greece

Sales-Force Reactions To Corporate Social Responsibility: Attributions, Outcomes And The Mediating Role Of Trust, Pavlos Vlachos, Aristeidis Theotokis, Nikolaos Panagopoulos

Pavlos A Vlachos

No abstract provided.


Guest Editorial On Trade Show And Exhibition Marketing For Special Issue, H. Bettis-Outland, Aberdeen Borders 2009 Kennesaw State University

Guest Editorial On Trade Show And Exhibition Marketing For Special Issue, H. Bettis-Outland, Aberdeen Borders

Aberdeen L Borders

No abstract provided.


Which Little Piggy Went To Market?: An Investigation Of Consumption Habits At Scottish Farmers’ Markets, Lindsey Carey, Pauline Bell, Audrey Duff, Mandy Sheridan, Margie Shields 2009 Glasgow Caledonian University

Which Little Piggy Went To Market?: An Investigation Of Consumption Habits At Scottish Farmers’ Markets, Lindsey Carey, Pauline Bell, Audrey Duff, Mandy Sheridan, Margie Shields

Dr. Lindsey Carey

This paper looks at consumer behaviour at Scottish Farmer's Markets.


Consumer Preferences For Cask Wine In Greece Applying The Best-Worst Scaling, Athanasios Krystallis, Polymeros Chrysochou 2009 University of South Australia

Consumer Preferences For Cask Wine In Greece Applying The Best-Worst Scaling, Athanasios Krystallis, Polymeros Chrysochou

Polymeros Chrysochou

No abstract provided.


Differentiation Of Services To Achieve Competitive Advantage - Airlines Meeting The Needs Of The Physically Challenged Persons, Yong Ngee Keith Ng, MD. Shafiqur Rahman 2009 Southern Cross University

Differentiation Of Services To Achieve Competitive Advantage - Airlines Meeting The Needs Of The Physically Challenged Persons, Yong Ngee Keith Ng, Md. Shafiqur Rahman

Dr. Keith Ng

The purpose of this study is to explore the viability of marketing to the physically challenged in the Airline Industry. In particular, the needs of the physically challenged individuals and the extent in which airlines are able to meet those needs will be examined. The central theme is that segmenting and meeting the needs of the physically challenged is a sustainable proposition for the airline industry. This study is beneficial from a managerial perspective given the implications in assisting the airline operators and marketers to better understand this group of customers and their needs. Particularly specific features identified in this ...


The Nature Of The New Product Idea, Matti Haverila 2009 Thompson Rivers Uni

The Nature Of The New Product Idea, Matti Haverila

Matti Haverila

The variables affecting the outcome of NPD have been investigated in quite some detail. In order to be able to compare the managerial perceptions regarding the nature of the new product idea in the NPD projects, it is vital to first evaluate if the managers conceptualize the nature of the new product idea similarly in successful and unsuccessful cases. If at least partial equivalence is achieved, then the perceptions of managers regarding the NPD project outcome can be contrasted. Consequently the objective is first to explore if the managerial conceptualizations match regarding the nature of the new product idea in ...


Understanding The Causes Of Defection Among Satisfied B2b Service Customers, Earl Naumann, Matti Haverila, Sajid Khan, Paul Williams 2009 Ameriacn University of Sharjah

Understanding The Causes Of Defection Among Satisfied B2b Service Customers, Earl Naumann, Matti Haverila, Sajid Khan, Paul Williams

Matti Haverila

Many research studies conclude that satisfaction is strongly and positively related to repurchase intentions and loyalty behavior. However, companies are often faced with the perplexing question of why some customers, who are satisfied, still switch suppliers given the right circumstances. To answer this question, an exploratory research study was conducted in the facilities management industry with business to business (B2B) service customers. The study was conducted in two stages: with an exploratory stage focused on the industry as a whole, and a confirmatory stage which focused on lost customers from one specific company. It was found that switching motives and ...


The Factors Affecting New Product Success In Technology Companies: Case Finland., Matti Haverila 2009 Thompson Rivers Uni

The Factors Affecting New Product Success In Technology Companies: Case Finland., Matti Haverila

Matti Haverila

The success factors in new product development have been under review by many researchers. This has not been the case, however, regarding technology-intensive products. This research tries to address this shortcoming.
Comparisons with previous research are also made. The findings indicate that the success factors in the New Product Development (NPD) process are not universal. The unique nature of the technology products has an effect on the success factors. Not all the variables, discovered in the previous research to differentiate between success and failure in new product development process, are applicable to the development of technology products. Implications for management ...


Customer Complaint Behavior And Satisfaction In A B2b Context: A Longitudinal Analysis, Matti Haverila, Earl Naumann 2009 Thompson Rivers Uni

Customer Complaint Behavior And Satisfaction In A B2b Context: A Longitudinal Analysis, Matti Haverila, Earl Naumann

Matti Haverila

The purpose of this research is to study the relationship between customer satisfaction levels and the frequency of complaints in business-to-business services using longitudinal research. More specifically, the objective is to study whether the correlation between customer satisfaction levels and frequency of complaints varies at different levels of customer satisfaction. This study employs 19 quarterly data points from an ongoing customer satisfaction program done between 1999 and 2004. The questionnaires included questions regarding the overall level of satisfaction. The study examined both articulated complaints voiced by customers, and unarticulated, or latent complaints. The low scores on key questions were used ...


Immigrant Business Enterprises: A Classification Framework Conceptualization And Test, Roberto Curci, Robert Mackoy 2009 Butler University

Immigrant Business Enterprises: A Classification Framework Conceptualization And Test, Roberto Curci, Robert Mackoy

Robert Mackoy

This article proposes the Immigrant Business Enterprises Classification Framework to organize immigrant-owned businesses into categories associated with different levels of business integration into a host country's mainstream business community. The article applies the framework and reports the findings of structured face-to-face interviews with 199 Hispanic business enterprises (HBEs) in Indianapolis. The authors find Hispanic-owned businesses hold different characteristics depending upon the integration category in which they are classified; the findings suggest that to support immigrant entrepreneurship, governments, business development organizations, and researchers should address category-specific challenges, opportunities, and needs.
Note: Full-text not available due to publisher restrictions. Link is ...


Examining The Need For Customized Satisfaction Survey Instruments Measuring Brand Loyalty For Higher Educational Institutions, Kendrick Brunson 2009 Liberty University

Examining The Need For Customized Satisfaction Survey Instruments Measuring Brand Loyalty For Higher Educational Institutions, Kendrick Brunson

Kendrick W. Brunson

The success or failure of service-based organizations is determined in large part by consumers’ perceived value of those services. Value can be measured in terms of consumers’ perceived performance quality in comparison with the cost to consumers of purchasing the service. The ideal goal of service marketing organizations is to obtain and maintain a loyal base of delighted customers. Loyalty can be measured in terms of customer satisfaction, retention levels, and perception of service quality. In the higher education industry, private institutions compete for student enrollment with state-funded institutions on factors other than cost value. Standard quality and satisfaction survey ...


How Much Risk Can You Handle?: The Development Of A New Risk Tolerance Questionnaire, Courtney Droms, William Droms 2009 Butler University

How Much Risk Can You Handle?: The Development Of A New Risk Tolerance Questionnaire, Courtney Droms, William Droms

Courtney M. Droms

As we have all witnessed over the past few years with the economic downturn that has faced the world, individuals and corporations have been extremely risky with their investments in an effort to capitalize on high-risk and high-return investments. However, the global economy has been threatened by all of these risky investment decisions and there is now an effort underway by many financial institutions to overhaul the advice they give to both individual and corporate clients about the level of risk suggested for their portfolios (Mannes 2009). This research shows that an investor’s risk tolerance is not as stable ...


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