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Imsa360: Summer 2010, IMSA Fund 2010 Illinois Math and Science Academy

Imsa360: Summer 2010, Imsa Fund

IMSA Fund Reports

IMSA’s 22nd class graduated in June 2010. Members of this class will always be special to me because we began our IMSA journey together in 2007 with a mixture of exhilaration and trepidation, pride and panic, hope and humility. We knew that we were privileged to join this innovative community, a distinguished international leader and exemplar in mathematics and science education. From day one, we understood that the words of the mission statement about “advancing the human condition” were meant for us, and we all had the formidable responsibility to make a tangible difference to our colleagues, friends and ...


Maximizing User Interactivity Through Banner Ad Design, Ginger Rosenkrans 2010 Selected Works

Maximizing User Interactivity Through Banner Ad Design, Ginger Rosenkrans

Ginger Rosenkrans

No abstract provided.


Trends In Marketing Research: Their Impact On Strategic Leadership, Joe Hair 2010 Selected Works

Trends In Marketing Research: Their Impact On Strategic Leadership, Joe Hair

Joe F. Hair

No abstract provided.


Web Analytics – A Domain Of Marketing, Paul Harrigan 2010 University of Southampton

Web Analytics – A Domain Of Marketing, Paul Harrigan

Dr. Paul Harrigan

No abstract provided.


Integrating "Employability" Into The He Curriculum: Case Studies Of Online Portfolio Implementation In The Uk, Lisa Harris, Paul Harrigan, Annette Naudin 2010 University of Southampton

Integrating "Employability" Into The He Curriculum: Case Studies Of Online Portfolio Implementation In The Uk, Lisa Harris, Paul Harrigan, Annette Naudin

Dr. Paul Harrigan

In today’s global market place employers are seeking high level skills of communication, networking and entrepreneurship in their potential employees. Increasingly, these skills extend to online methods of engagement through social media. The idea of the ‘digital native’ suggests that students are able to use such tools effectively, having grown up with these technologies, but more recent research suggests otherwise.

We argue that a traditional university education does not in itself equip students for the modern workplace, and that effective integration of digital research, communication and creative skills into the curriculum is required. The implementation of what we have ...


Are We Really Brands?, Trent Hennessey 2010 University of Melbourne

Are We Really Brands?, Trent Hennessey

Trent Hennessey

In 1969, Philip Kotler and Sidney Levy argued the frontiers of marketing could be expanded to include the health, education and arts sectors, places and ideas… and people. But are we really brands? To answer this question, this article reports on the lived experience of people in the know: high-profile self-marketers.


How Can Marketing Academics Serve Marketing Practice? The New Marketing Dna As A Model For Marketing Education, Paul Harrigan, James Seligman 2010 University of Southampton

How Can Marketing Academics Serve Marketing Practice? The New Marketing Dna As A Model For Marketing Education, Paul Harrigan, James Seligman

Dr. Paul Harrigan

No abstract provided.


Are Green Tourists A Managerially Useful Target Segment?, Sara Dolnicar, K. Matus 2010 University of Wollongong

Are Green Tourists A Managerially Useful Target Segment?, Sara Dolnicar, K. Matus

Sara Dolnicar

Environmental sustainability in tourism has received significant attention among destination managers and researchers alike. Yet the range of measures proposed to reduce the environmental footprint of tourists at a destination remains limited to measures taken at the destination, as opposed to marketing measures which aim to attract truly green tourists. The potential of using green tourist as a market segment, however, has not been established to date. We review published profiles of green tourists and assess the managerial usefulness of this segment using theoretical criteria of segment attractiveness. Results indicate that much is known about the distinctive characteristics of green ...


Does One Size Fit All? The Suitability Of Answer Formats For Different Constructs Measured, Sara Dolnicar, Bettina Grün 2010 University of Wollongong

Does One Size Fit All? The Suitability Of Answer Formats For Different Constructs Measured, Sara Dolnicar, Bettina Grün

Sara Dolnicar

Survey research is used to investigate a variety of different constructs, such as beliefs, behavioural intentions, perceptions, preferences and so on. Despite the wide range of constructs studied by social scientists, the ordinal answer format tends to be used across the majority of survey research studies. We challenge this standard approach in survey research by hypothesizing that the ordinal answer format is not optimal under all circumstances. Instead, we propose that the suitability of answer formats depends on the construct measured. We conduct a repeat measurement study using binary, ordinal and metric answer formats measuring two different constructs: beliefs and ...


Marketing In Non-Profit Organizations : An International Perspective, Sara Dolnicar, Katie Lazarevski 2010 University of Wollongong

Marketing In Non-Profit Organizations : An International Perspective, Sara Dolnicar, Katie Lazarevski

Sara Dolnicar

Purpose – This study tests three hypotheses: (1) that non-profit organizations follow a customer-centered approach to marketing, (2) that marketing is run by marketing-trained staff and (3) that cross-continental differences in the adoption of marketing in the UK, the USA and Australia exist due to differences in the operating environment. Methodology – A survey study was conducted with non-profit managers. The sample contains 136 respondents; 36 from the UK, 33 from the USA and 67 from Australia. Findings – Non-profit managers indicated that the most important marketing activities are promotional in nature. The importance of market research and strategic marketing was acknowledged only ...


Does One Size Fit All? The Suitability Of Answer Formats For Different Constructs Measured, Sara Dolnicar, Bettina Grün 2010 University of Wollongong

Does One Size Fit All? The Suitability Of Answer Formats For Different Constructs Measured, Sara Dolnicar, Bettina Grün

Sara Dolnicar

Survey research is used to investigate a variety of different constructs, such as beliefs, behavioural intentions, perceptions, preferences and so on. Despite the wide range of constructs studied by social scientists, the ordinal answer format tends to be used across the majority of survey research studies. We challenge this standard approach in survey research by hypothesizing that the ordinal answer format is not optimal under all circumstances. Instead, we propose that the suitability of answer formats depends on the construct measured. We conduct a repeat measurement study using binary, ordinal and metric answer formats measuring two different constructs: beliefs and ...


The Buying Center Concept: Fact Or Fiction?, W. Johnston, Daniel McQuiston 2010 Butler University

The Buying Center Concept: Fact Or Fiction?, W. Johnston, Daniel Mcquiston

Daniel H. McQuiston

Focuses on the significance of organizational buying behavior. Importance of purchase decision; Factors affecting collective behavior and performance; Interaction of socioeconomic field.


Gender Differences In Communication:Implications For Salespeople, Daniel H. McQuiston, Kathryn A. Morris 2010 Butler University

Gender Differences In Communication:Implications For Salespeople, Daniel H. Mcquiston, Kathryn A. Morris

Daniel H. McQuiston

As more women enter into the traditionally male-dominated occupations of sales and purchasing, an understanding of gender differences in communication can provide salespeople with added information to increase their effectiveness. 1his paper begins with a review of the research on gender differences in verbal and non-verbal communication and then applies these findings to the field of sales. The paper concludes with managerial implications and recommendations for how salespeople might account for gendered aspects of their communications and by so doing potentially increase the effectiveness of their sales process.


Gender Differences In Communication:Implications For Salespeople, Daniel H. McQuiston, Kathryn A. Morris 2010 Butler University

Gender Differences In Communication:Implications For Salespeople, Daniel H. Mcquiston, Kathryn A. Morris

Daniel H. McQuiston

As more women enter into the traditionally male-dominated occupations of sales and purchasing, an understanding of gender differences in communication can provide salespeople with added information to increase their effectiveness. 1his paper begins with a review of the research on gender differences in verbal and non-verbal communication and then applies these findings to the field of sales. The paper concludes with managerial implications and recommendations for how salespeople might account for gendered aspects of their communications and by so doing potentially increase the effectiveness of their sales process.


Gender Differences In Communication:Implications For Salespeople, Daniel H. McQuiston, Kathryn A. Morris 2010 Butler University

Gender Differences In Communication:Implications For Salespeople, Daniel H. Mcquiston, Kathryn A. Morris

Daniel H. McQuiston

As more women enter into the traditionally male-dominated occupations of sales and purchasing, an understanding of gender differences in communication can provide salespeople with added information to increase their effectiveness. 1his paper begins with a review of the research on gender differences in verbal and non-verbal communication and then applies these findings to the field of sales. The paper concludes with managerial implications and recommendations for how salespeople might account for gendered aspects of their communications and by so doing potentially increase the effectiveness of their sales process.


Gender Differences In Communication:Implications For Salespeople, Daniel H. McQuiston, Kathryn A. Morris 2010 Butler University

Gender Differences In Communication:Implications For Salespeople, Daniel H. Mcquiston, Kathryn A. Morris

Daniel H. McQuiston

As more women enter into the traditionally male-dominated occupations of sales and purchasing, an understanding of gender differences in communication can provide salespeople with added information to increase their effectiveness. 1his paper begins with a review of the research on gender differences in verbal and non-verbal communication and then applies these findings to the field of sales. The paper concludes with managerial implications and recommendations for how salespeople might account for gendered aspects of their communications and by so doing potentially increase the effectiveness of their sales process.


Analysis Of Wine Label Design Aesthetics And The Connection To Price, Molly Webster 2010 California Polytechnic State University - San Luis Obispo

Analysis Of Wine Label Design Aesthetics And The Connection To Price, Molly Webster

Agribusiness

Can certain artistic and design characteristics on wine labels be analyzed to have a correlation to a wine’s price?


I Do Like Them But I Don’T Watch Them: Preschoolers’ Use Of Age As An Accounting Device In Consumption Evaluations, Olivia Freeman 2010 Dublin Institute of Technology

I Do Like Them But I Don’T Watch Them: Preschoolers’ Use Of Age As An Accounting Device In Consumption Evaluations, Olivia Freeman

Conference papers

This paper derives from a broader study of children’s consumer culture, specifically an investigation into how preschoolers employ commercial discourses as the building blocks of social selves and relations. Age-based repertoires are found to colour the various discourses produced. ‘Age’ is conceptualised as something that is made sense of for and by children through their utilisation of toys, media, consumables and other commercial artefacts. The ‘choosing child’ is addressed in empirical terms to reveal the social significance of ‘doing’ consumption related evaluations in the focus group setting. A CA-informed discourse analytic approach is utilised to focus on one aspect ...


2010 June, Office of Communications & Marketing, Morehead State University. 2010 Morehead State University

2010 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archives

Press releases for June of 2010.


Is Premium Pricing Strategy A Viable Option To Pursue Higher Revenue Performance? A Case Study Of Relative Pricing Strategy In The Singapore Lodging Market, Xiaorong Chen 2010 University of Nevada, Las Vegas

Is Premium Pricing Strategy A Viable Option To Pursue Higher Revenue Performance? A Case Study Of Relative Pricing Strategy In The Singapore Lodging Market, Xiaorong Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper on how relative pricing affects an individual hotel’s revenue performance in the Singapore lodging market. First, it measures the REVPAR effects for both a discounting and premium pricing strategy at a local hotel against its competitive set. The findings conclude that a premium pricing strategy is a better way to improve REVPAR performance due to the inelastic nature of the demand curve for hotel rooms in the Singapore market. The findings also show that there is a price limit to a premium pricing strategy, beyond which the growth of REVPAR stagnates because customers ...


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