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Technology And Its Crm Implications In The Shipping Industry, Srinivas Durvasula, Steven Lysonski, Subhash Mehta 2010 Marquette University

Technology And Its Crm Implications In The Shipping Industry, Srinivas Durvasula, Steven Lysonski, Subhash Mehta

Marketing Faculty Research and Publications

This paper investigates the relative importance of service factors such as technology and facilities, how service providers are rated on those factors, and their relationship to customer satisfaction in a B2B environment. The results show that in the ocean freight shipping industry, customers placed more importance on factors such as efficiency in complaint handling, prompt availability of delivery information as compared to the use of latest equipment and technology. Most importantly, customers who had a more favourable evaluation of shipping companies on these factors also experienced a higher level of service satisfaction. Implications of these results for the use of ...


The Effect Of Supraliminal Goal Primes On Brand Preference: The Mediating Roles Of Implicit And Explicit Attitudes, Nobuyuki Fukawa 2010 Louisiana State University and Agricultural and Mechanical College

The Effect Of Supraliminal Goal Primes On Brand Preference: The Mediating Roles Of Implicit And Explicit Attitudes, Nobuyuki Fukawa

LSU Doctoral Dissertations

The dissertation investigates how supraliminal goal primes affect brand preference through explicit attitude and implicit attitude and whether the effect of supraliminal goal primes and/or mood on brand preference is mediated by cognitive load. Chapter 1 develops a conceptual framework and provides a theoretical background. Chapter 2 investigates how supraliminal goal primes and/or mood affect preference (Study 1), implicit attitude (Study 2) and explicit attitude (Study 3) in the context of luxury vs. frugal brand consumption. Chapter 2 also investigates whether the effect of goal primes and/or mood on preference is mediated by cognitive load. Chapter 3 ...


Essays On Three Price Judgments: Price Fairness, Price Magnitude, And Price Expectation, Sandeep Bhowmick 2010 Louisiana State University and Agricultural and Mechanical College

Essays On Three Price Judgments: Price Fairness, Price Magnitude, And Price Expectation, Sandeep Bhowmick

LSU Doctoral Dissertations

This dissertation addresses three important price judgments: price fairness, price magnitude, and price expectation. Developed over three chapters, the main objective of this research is to determine underlying differences in these three price judgments. These differences are based on conceptualizing price fairness as a combination of affective and cognitive components, whereas price magnitude and price expectation reflect different cognitive aspects of price judgment. Chapter 1 provides a literature review and identifies several research questions related to these three price judgments; Chapters 2 and 3 provide testable hypotheses and conduct three pretests and two experiments to test the hypotheses. Using structural ...


Preservation And Renovation Of Historical Downtown Bowling Green: The Galloway Resort, Brandy Nicole Hill 2010 Western Kentucky University

Preservation And Renovation Of Historical Downtown Bowling Green: The Galloway Resort, Brandy Nicole Hill

Honors College Capstone Experience/Thesis Projects

For the past 50 years, urban development such as suburbs, shopping malls, highways, and retail chains have impacted the way that Americans live their everyday lives. While it is nice to quickly accomplish that daunting to-do list, these developments have demolished the main streets and downtowns of America. No longer do residents enjoy scenic shopping days, coffee in the park or simply a stroll around the town. Thus resulting in downtown business establishments closing and buildings became condemned. The property around what used to be an area full of life, fun and excitement became dull, boring and underappreciated. For this ...


What Appeals To The Wku Honors Student? A Promotion Mix Designed To Intrigue, Brittany T. Kettleman 2010 Western Kentucky University

What Appeals To The Wku Honors Student? A Promotion Mix Designed To Intrigue, Brittany T. Kettleman

Honors College Capstone Experience/Thesis Projects

The presence of honors programs and honors colleges at universities is a growing trend in response to increased competition for high-caliber students. Public universities are finding that honors colleges can provide students with an affordable option that is equivalent to the educational experience of a private institution. There is minimal research regarding the promotion strategies of honors colleges, and regarding promotions that are most effective in attracting high-caliber students to universities with honors colleges. This thesis attempts to expand on this area of research by analyzing the factors, opportunities, and experiences that were most important to current honors students of ...


Sustaining Innovation In The Global Corporation: The Role Of Managers, Entrepreneurs And Leaders, Philip Dover, Udo Dierk 2010 Babson College

Sustaining Innovation In The Global Corporation: The Role Of Managers, Entrepreneurs And Leaders, Philip Dover, Udo Dierk

Babson Faculty Research Fund Working Papers

How can we understand the role of key personnel in sustaining innovation within corporations around the globe? These articles present the results from the pilot study of a two-stage research project. It is underpinned by the concept that three basic archetypes exist – managers, entrepreneurs and leaders. We tested a new tool: the MEL-Index , a numerical and graphical representation of executives’ evaluation of their own and their corporation’s performance as managers, entrepreneurs and leaders. It was shown to have considerable diagnostic potential. Improvements were made in the test instrument, which will form part of the subsequent extended study.


Lululemon’S Commitment To The Environment: A Tangle Of Seaweed, Suppliers, And Social Responsibility, A. Erin Bass 2010 University of Nebraska at Omaha

Lululemon’S Commitment To The Environment: A Tangle Of Seaweed, Suppliers, And Social Responsibility, A. Erin Bass

Marketing and Management Faculty Proceedings & Presentations

It was the morning of Wednesday, November 14, 2007. The article on the front page of the New York Times Business Section read “‘Seaweed’ Clothing Has None, Tests Show.” The story asserted that one of Lululemon’s product lines, VitaSea, which purported to contain a seaweed fiber designed to release marine amino acids, minerals and vitamins into the skin upon contact with moisture, contained no such ingredient. Both Chip Wilson, Chairman and Founder of athletic wear retailer Lululemon, and Robert Meers, Lululemon’s CEO, were about to embark on their first damage-control mission since the company’s Initial Public Offering ...


Introducing Mixed Methods In Applied Business Research Training, Roslyn Cameron, Peter Miller 2010 Southern Cross University

Introducing Mixed Methods In Applied Business Research Training, Roslyn Cameron, Peter Miller

Southern Cross Business School

No abstract provided.


Specialty Food And Beverage: A Case Study Of Small Business Management, Barry Doyle, Arthur H. Bell, Dayle Smith 2010 University of San Francisco

Specialty Food And Beverage: A Case Study Of Small Business Management, Barry Doyle, Arthur H. Bell, Dayle Smith

Finance

Specialty Food and Beverage is facing growing pains from its rapid expansion over the last decade and more. The case provides a summary of the challenges faced by the company in the areas of supply chain management, marketing plans, the creation of economic value, and the development of a long term strategy for profitable growth.


Do Animated Banner Ads Hurt Websites? The Moderating Roles Of Website Loyalty And Need For Cognition, Sweta Thota, Ji Hee Song, Val Larsen 2010 University of San Francisco

Do Animated Banner Ads Hurt Websites? The Moderating Roles Of Website Loyalty And Need For Cognition, Sweta Thota, Ji Hee Song, Val Larsen

Marketing (Formerly Marketing and Law)

While extant research has examined the effectiveness of banner ads, relatively little is known about the effect of animated banner ads on consumers’ attitudes and revisit intentions toward the host website and the brand advertised in the ad. This research contributes to and enhances our understanding of this topic by exploring and identifying consumer responses to animated banner ads on websites and then empirically testing a conceptual model. Results show that exposure to animated banner ads on a website results in consumer skepticism toward the website, which negatively influences their attitudes toward the website and the brand in the ad ...


Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild 2010 University of Nebraska-Lincoln

Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild

Kimmel Education and Research Center - Presentations and White Papers

Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.


Temporal Reframing Of Prices: A Conceptual Framework, Mazen Jaber 2010 Louisiana State University and Agricultural and Mechanical College

Temporal Reframing Of Prices: A Conceptual Framework, Mazen Jaber

LSU Doctoral Dissertations

Research on consumer’s response to pricing tactics has been plentiful and is still ongoing. One strategy that research has sought to explain and endorse is pennies-a-day (Gourville, 1998), where the cost of a product is expressed as a small ongoing expense. This dissertation tests two competing theories that may explain the effect of PAD on consumer participation intentions. The first theory, marketing exchange (Bagozzi, 1975) predicts different effects across exchange type; in particular, generalized exchange (charity) and restricted exchange (consumer products and services). The second theory, mental budgeting (Heath and Soll, 1996) predicts different effects across expense type; this ...


Conceptualizing The Consumer-Brand Relationship As A Truly Dyadic Process, Jamye Foster 2010 Louisiana State University and Agricultural and Mechanical College

Conceptualizing The Consumer-Brand Relationship As A Truly Dyadic Process, Jamye Foster

LSU Doctoral Dissertations

The consumer-brand relationship (CBR) has gained interest in recent years, but as currently conceptualized, it is limited to a parasocial relationship where the role of the brand is not acknowledged. In order to better understand the CBR, we have to ask several key questions: (1) What is the CBR? (2) What are consumer-brand interactions (CBIs)? And (3) How can we measure CBIs? The objective in Essay 1 is to develop a better understanding of the conceptual foundation of the CBR. This was accomplished through extensive review of relevant literature, which highlighted the need to consider the CBR as a truly ...


The Interactive Influence Of Country Of Origin Of Brand And Product Involvement On Purchase Intention, Gerard Prendergast, Alex S. L. Tsang, Cherry N. W. Chan 2010 Hong Kong Baptist University

The Interactive Influence Of Country Of Origin Of Brand And Product Involvement On Purchase Intention, Gerard Prendergast, Alex S. L. Tsang, Cherry N. W. Chan

Department of Marketing Journal Articles

Purpose – Globalization and outsourcing have decoupled country of origin into the country of origin of manufacture (COM) and the country of origin of the brand (COB). This study seeks to extend the work of Gurhan-Canli and Maheswaran and Lee et al. by investigating the interactive influence of COB and personal involvement with a product on purchase intention. Design/methodology/approach – A total of 168 young adults in Hong Kong were intercepted for mall interviews and presented with mock advertisements for personal computers ostensibly with brands originating in Japan and Korea. Their personal involvement with such products was measured using an ...


Power, Conflict, And Cooperation: The Impact Of Guanxi In Chinese Marketing Channels, Guijun Zhuang, Youmin Xi, Alex S. L. Tsang 2010 Hong Kong Baptist University

Power, Conflict, And Cooperation: The Impact Of Guanxi In Chinese Marketing Channels, Guijun Zhuang, Youmin Xi, Alex S. L. Tsang

Department of Marketing Journal Articles

This paper tests the impact of guanxi on behaviors among firms in a Chinese marketing channel. Guanxi is operationalized in this paper as emotional closeness and interactive state. We find that the emotional closeness between channel-boundary personnel of firms has a positive impact on their exercise of noncoercive power, a negative impact on their exercise of coercive power, and a negative impact on the perceived conflict between them. In addition, emotional closeness has an indirect but positive impact on perceived cooperation. Interactive state between the boundary personnel of two firms has a positive impact on a firm exercising noncoercive power ...


Proving Marketing Success Pays Off: Marketing Performance Measurement And Its Effects On Marketing’S Stature And Firm Success, Don O'Sullivan 2009 Melbourne Business School

Proving Marketing Success Pays Off: Marketing Performance Measurement And Its Effects On Marketing’S Stature And Firm Success, Don O'Sullivan

Don O'Sullivan

No abstract provided.


Influences On Students' Choice Of Nursing Education In Singapore – An Exploratory Study, Ching Li Gwendoline Tan-Kuick, Yong Ngee Keith Ng 2009 Southern Cross University

Influences On Students' Choice Of Nursing Education In Singapore – An Exploratory Study, Ching Li Gwendoline Tan-Kuick, Yong Ngee Keith Ng

Dr. Keith Ng

Purpose: The purpose of this paper is to propose a theoretical model amalgamating the factors that influence students’ choice in choosing nursing education as their tertiary study in Singapore. Design/methodology/approach: The approach taken to construct the theoretical model is to review extant literature that influence different facets of the students’ decision making process in selecting a nursing study. Findings: The findings indicated that the factors influencing students’ choices in selecting a nursing study are i) education and career aspirations (includes student’s belief that nursing is the choice of career or education, student’s belief that there is ...


The Diminished Effect Of Psychological Empowerment On The Self-Empowered, Chi Keung Thomas Chan, Yong Ngee Keith Ng, Gian Casimir 2009 University of Newcastle

The Diminished Effect Of Psychological Empowerment On The Self-Empowered, Chi Keung Thomas Chan, Yong Ngee Keith Ng, Gian Casimir

Dr. Keith Ng

Purpose – The purpose of this paper is to examine whether the relationship between psychological empowerment and performance on service quality is moderated by the need for achievement. Design/methodology/approach – Data were collected from 94 full-time property managers in Hong Kong using a self-administered survey. Findings – The findings indicate that both empowerment and need for achievement are correlated positively to service quality and that the relationship between empowerment and service quality is moderated by need for achievement such that the strength of the positive relationship between empowerment and service quality decreases as need for achievement increases. Research limitations/implications – All ...


What Does Time Perspective Have To Do With Consumer Decision-Making?, Lindsey Carey, Deirdre Shaw, Edward Shiu 2009 Glasgow Caledonian University

What Does Time Perspective Have To Do With Consumer Decision-Making?, Lindsey Carey, Deirdre Shaw, Edward Shiu

Dr. Lindsey Carey

This paper examines the link between time perspective and consumer decision-making.


(2010) “Municipal Solid Waste Management In Unauthorised Colonies: A Micro Level Study Of Abul Fazal Enclave, Jamia Nagar, New Delhi, India”, Mohammad Muqeet Khan 2009 Department of Geography, Aligarh Muslim University

(2010) “Municipal Solid Waste Management In Unauthorised Colonies: A Micro Level Study Of Abul Fazal Enclave, Jamia Nagar, New Delhi, India”, Mohammad Muqeet Khan

Dr. Mohammad Muqeet Khan

No abstract provided.


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