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Project Renew Worcester, Danni Yue, Amy Zhang, Jing Han, Omid Ashrafi, Yiming Xu 2018 Clark University

Project Renew Worcester, Danni Yue, Amy Zhang, Jing Han, Omid Ashrafi, Yiming Xu

School of Professional Studies

n The client for this capstone project is RENEW Worcester which is a fledgling solar power project whose main goals are to bring renewable energy in the form of solar power into local, primarily low-income communities and are committed to the mission of making the transition off of fossil fuels to clean, renewable power. Based in Worcester, Massachusetts, they are a local chapter of Co-op Power which is a consumer-owned sustainable energy cooperative (co-op) made up of numerous different local chapters all over the New England area as well as the state of New York. The problem that we will ...


Of Expectations And Experiences: 
The Moderating Effect Of Valenced Expectations On Enjoyment Of A Positive Vs. Negative Experience, Molly C. McGehee 2018 University of New Mexico - Main Campus

Of Expectations And Experiences: 
The Moderating Effect Of Valenced Expectations On Enjoyment Of A Positive Vs. Negative Experience, Molly C. Mcgehee

Shared Knowledge Conference

Some extant literature argues that expectations drive enjoyment of experiences, while other literature argues that expectations only comparatively influence enjoyment. The current work addresses this discrepancy and demonstrates that while positive expectations do result in favorable enjoyment of experiences, negative expectations result in the comparative process suggested by others.


Strategies For Small U.S. Manufacturers To Defend Home Markets From International Competition, Gabrielle Chan 2018 Columbus State University

Strategies For Small U.S. Manufacturers To Defend Home Markets From International Competition, Gabrielle Chan

Georgia Undergraduate Research Conference (GURC)

The existing research on small U.S. manufacturing firms is limited to strategies to grow internally with focus on human resource and financial strategies, but there is little information regarding how the firms can defend themselves from competition. With the rise of globalization, firms have to compete on an international level while trying to protect their home market. Large firms have more resources such as wealth and capital to conduct international research and strategize to compete with global competition, but small domestic firms have less resources to dedicate to protection of their business.This research focuses on providing managers of ...


Black Panther: Thrills, Postcolonial Discourse, And Blacktopia, Giana M. Eckhardt 2018 Royal Holloway University of London

Black Panther: Thrills, Postcolonial Discourse, And Blacktopia, Giana M. Eckhardt

Markets, Globalization & Development Review

Black Panther challenges traditional depictions of African nations in film by showcasing the fictional African country of Wakanda as a global technological leader, its citizens as being comfortable in global settings, and by having Wakanda deliver social aid to the US, reversing the typical global flow of assistance. Wakanda is depicted as a Blacktopia, where societies thrive beyond the reach of white supremacy as they have not been subject to colonization.


Duplicity In Alternative Marketing Communications, Cristina Nistor, Taylan Yalcin, Ekin Pehlivan 2018 Chapman University

Duplicity In Alternative Marketing Communications, Cristina Nistor, Taylan Yalcin, Ekin Pehlivan

Markets, Globalization & Development Review

In the past couple of decades, following the advancements in communication technologies, alternative marketing communications such as consumer generated content, influencer marketing and native advertising, have emerged as a viable and gainful tactic. These alternative marketing communications blur the boundaries between the roles of consumer and marketer. The possibility of duplicity and deception in marketing relationships is fueled by the ambiguity of these roles and the lack of clarity in persuasion knowledge when alternative marketing communications are utilized. In this paper, we illustrate the various types of duplicity in marketing relationships that use alternative marketing communications. We adopt a conceptual ...


Developing Shopping Abilities To Empower: An Ethnography Of Moroccan Women In Supermarkets, Delphine Godefroit-Winkel 2018 Toulouse Business School, Casablanca

Developing Shopping Abilities To Empower: An Ethnography Of Moroccan Women In Supermarkets, Delphine Godefroit-Winkel

Markets, Globalization & Development Review

This article examines the specific abilities that Moroccan women develop as they start to participate in household provisioning, a traditional male task in Arab contexts. The findings of an ethnographic study in Casablanca, Morocco, suggest that women’s abilities to shop in supermarkets increase their power in their families and communities. This article furthers understanding of consumers’ vulnerability and adds to knowledge on global/local dynamics.


Introduction To The Special Issue: Alternative Imaginings, Mine Üçok Hughes, Rika Houston 2018 California State University Los Angeles

Introduction To The Special Issue: Alternative Imaginings, Mine Üçok Hughes, Rika Houston

Markets, Globalization & Development Review

No abstract provided.


Spalding Laundry & Dry Cleaning Company - Louisville, Kentucky (Sc 3272), Manuscripts & Folklife Archives 2018 Western Kentucky University

Spalding Laundry & Dry Cleaning Company - Louisville, Kentucky (Sc 3272), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 3272. Undated solicitation letter (ca. 1933) from Spalding Laundry & Dry Cleaning Co., Louisville, Kentucky, for its Daily Infant Laundry Service. Includes a booklet for recording infant weight and height and providing diet guidelines for the first twelve months. The letter bears the National Recovery Administration’s “blue eagle” symbol.


Eagle Aero Sport: Student-Built Aircraft, Rachael Bradshaw, Nick Bartholet 2018 Embry-Riddle Aeronautical University

Eagle Aero Sport: Student-Built Aircraft, Rachael Bradshaw, Nick Bartholet

Undergraduate Research Symposium - Prescott

Eagle Aero Sport (EAS) is the first student operated aircraft build team at Embry-Riddle Aeronautical University. Our team allows students to gain hands-on experience in all aspects of aircraft production including: aircraft assembly, design engineering, management of production operations, finance, marketing, and team building skills. Through research, and consulting with the Experimental Aircraft Association, our airplane of choice is the Van’s RV-12. EAS is modifying the airplane to add real time flight test instrumentation for research. These instruments will gather data for aerodynamic, structural, as well as aircraft performance experiments. Presently, EAS is progressing with Build Team 60% complete ...


The Kiwi Way: Marketing In New Zealand, A Program Design For Johnson & Wales University, Rachael L. Peters 2018 SIT Graduate Institute

The Kiwi Way: Marketing In New Zealand, A Program Design For Johnson & Wales University, Rachael L. Peters

Capstone Collection

The proposal for a study abroad program to be implemented at Johnson & Wales University [JWU] results from a five-month internship in the JWU Abroad office and multiple interviews with full-time colleagues in the department. It is designed to not only expand the current JWU portfolio in subject matter and program location, but to strengthen a newly built partnership with American Universities International Programs Limited [AUIP] through the addition of a second collaborative program in the provider’s catalogue.

The Kiwi Way: Marketing in New Zealand is a twelve-day faculty-led study abroad [FLSA] program that splits time between the cities of ...


Keep Exploring, Sharing, And Tweeting: Connecting Millennials, Social Media And Destination Canada’S Brand, Michael Lever, Michael S. Mulvey, Statia Elliot 2018 University of Guelph

Keep Exploring, Sharing, And Tweeting: Connecting Millennials, Social Media And Destination Canada’S Brand, Michael Lever, Michael S. Mulvey, Statia Elliot

TTRA Canada 2018 Conference

Social media has become a powerful influencer in its ability to sway customer intentions and behaviors in an online setting. Given the importance of social media and its users in acting as information spreaders and disseminators, particularly in the context of global tourism, the goal of this research is to profile and/or understand youth travellers within the context of their social media behaviour. Using latent class analysis which helps to identify unobserved subgroups within a population, this study utilizes the rich dataset offered by Destination Canada which gives valuable traveler-focused information across the globe, including Brazil, China, Australia, Germany ...


2018 October, Morehead State University. Office of Communications & Marketing. 2018 Morehead State University

2018 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archives

Press releases for October of 2018.


Mirror, Mirror On The Retail Wall: Self-Focused Attention Promotes Reliance On Feelings In Consumer Decisions, Hannah H. CHANG, Iris W. HUNG 2018 Singapore Management University

Mirror, Mirror On The Retail Wall: Self-Focused Attention Promotes Reliance On Feelings In Consumer Decisions, Hannah H. Chang, Iris W. Hung

Research Collection Lee Kong Chian School Of Business

The authors propose that increased attention that consumers pay to themselves promotes relative reliance on affective feelings in making decisions. This hypothesis was tested in a variety of consumption domains and decision tasks, including real-life, consequential charitable donations. Consistent support from five experiments with more than 1,770 participants shows that (a) valuations of the decision outcome increase when consumers with high (low) self-focus adopt a feeling-based (reason-based) strategy. The hypothesized effect of self-focus on relative reliance on feelings in decision making is (b) moderated by self-construal. Further, greater attention to the self (c) increases evaluations of products that are ...


Political Advertising Saturation In The 2016 Iowa Caucuses, Jay Newell 2018 Iowa State University

Political Advertising Saturation In The 2016 Iowa Caucuses, Jay Newell

Journalism Publications

Allocating the optimum amount of campaign resources to advertising is a critical question for political managers. This research presents the case of the 2016 Iowa Caucuses, in which over $46 million of broadcast television advertising was purchased on behalf of 21 Republican and Democratic candidates and run in eight media markets over 9 months. Using Federal Communication Commission (FCC)-derived data from more than 3,700 political advertising contracts, and responses to two waves of surveys among Iowa voters, this research considers the connection between advertising weight (adspend) and political outcomes in a media-saturated campaign. In contrast to some earlier ...


Library Marketing: From Passion To Practice, Jill S. Heinze 2018 University of Virginia Library

Library Marketing: From Passion To Practice, Jill S. Heinze

Charleston Library Conference

As discussed in the Charleston Briefing entitled Library Marketing: From Passion to Practice, successfully marketing libraries requires more than a sound communication strategy. Marketing is, in fact, all of an organization’s activities that deliver a product or service to its intended customers. This distinction means that library organizations need to expand their views about what it means to “market” themselves to encompass all of the touchpoints users have with their services. In the process, librarians are challenged to reconcile marketing practices from the business world with their public service ethos, as well as ensure their missions are well defined ...


An Exploration Of The Gaps Between Theory And Practice In Fashion Retail Segmentation: A Developmental Paper., Amanda Ratcliffe 2018 Dublin Institute of Technology

An Exploration Of The Gaps Between Theory And Practice In Fashion Retail Segmentation: A Developmental Paper., Amanda Ratcliffe

Conference proceedings

This developmental paper reviews the literature on market segmentation in the context of the fashion retail sector with specific regard to the mature female consumer of fashion. The paper identifies two gaps between the academic theory and marketing practice: The first gap relates to the prevalence of developing complex, statistical models of segmentation in the literature, while there is a paucity of guidelines for practitioners to implement segmentation projects in practice.

The second gap exists in relation to the segmentation and targeting practices of fashion retailers who are still practising an “only youth = fashion” approach (Jackson and Shaw, 2009). The ...


Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie, Kosuke Mizukoshi 2018 Tokyo Metropolitan University

Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie, Kosuke Mizukoshi

Markets, Globalization & Development Review

'Ghost in the Shell' was first produced as a Japanese animated film in 1995. The movie and its sequels established a cult status due to the philosophical depth in portraying the posthuman condition. It was remade as a live action Hollywood film in 2017; and this version failed at the box office. One reason had to be the “whitewashing” issue – that the female protagonist was played by a white actress in the Hollywood movie, rather than a Japanese character as in the original anime. This review essay critically discusses issues of whitewashing, racial ‘identity’, the shifting identity of the ‘cyborg ...


Skålén, Fougère & Fellesson, Marketing Discourse: A Critical Perspective (2012), Yuichiro Hidaka 2018 Okayama University

Skålén, Fougère & Fellesson, Marketing Discourse: A Critical Perspective (2012), Yuichiro Hidaka

Markets, Globalization & Development Review

No abstract provided.


Revisiting The Creation Of Meaning By Media: A Perspective From Japan, Satoko Suzuki 2018 Hitotsubashi University

Revisiting The Creation Of Meaning By Media: A Perspective From Japan, Satoko Suzuki

Markets, Globalization & Development Review

This paper revisits the role of media in the meaning-construction system. In consumer research, media are often regarded as gatekeepers in the system. This paper focuses on the media’s other role -- as the creator of meanings. In this paper, an interpretive analysis of magazine articles regarding the ‘jibun e no gohoubi’ [self-reward] consumption since 1990 has been conducted. The findings indicate that the media had created the meanings of sacred and profane consumption acts, in the domain of self-reward consumption. In addition, the paper explores the influence of media in liberating and empowering Japanese women.


From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi 2018 Okayama University

From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi

Markets, Globalization & Development Review

This paper considers social marketing from a critical perspective. The paper traces the history of the donation system named ‘hometown tax’ that the Japanese government introduced to promote local revitalization of relatively marginal communities. Owing to the lavish reciprocal gifts to “donors” by the administrators of these communities, the system resulted in a quasi-market that allowed donors to avoid paying taxes and to receive special benefits. Our analysis reveals the divergence of the intents and effects of this social marketing intervention. The findings indicate that during social marketing attempts to carry out effective and well-intentioned interventions, which social marketing research ...


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