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Beyond The Last Touch: Attribution In Online Advertising, Ron Berman 2018 University of Pennsylvania

Beyond The Last Touch: Attribution In Online Advertising, Ron Berman

Marketing Papers

Online advertisers often utilize multiple publishers to deliver ads to multi-homing consumers. These ads often generate externalities and their exposure is uncertain, which impacts advertising effectiveness across publishers.

We analytically analyze the inefficiencies created by externalities and uncertainty when information is symmetric between advertisers and publishers, in contrast to most previous research that assumes information asymmetry. Although these inefficiencies cannot be resolved through publisher side actions, attribution methods that measure the campaign uncertainty can serve as an alternative solution to help advertisers adjust their strategies.

Attribution creates a virtual competition between publishers, resulting in a team compensation problem. The equilibrium ...


Improving Software Projects With Cloud Computing, SUNIL MADDIPATLA 2018 Harrisburg University of Science and Technology

Improving Software Projects With Cloud Computing, Sunil Maddipatla

Dissertations and Theses

As organizations are experiencing regular unforgiving financial conditions, ideas, for example, outsourcing, deft and lean administration, change administration and cost diminishment are always increasing more consideration. This is on the grounds that these ideas are altogether gone for saving money on spending plans and confronting sudden changes. Most recent innovations like cloud computing guarantee to turn IT, that has dependably been seen as a cost focus, into a wellspring of sparing cash and driving adaptability and dexterity to the business. The motivation behind this paper is to first incorporate an arrangement of properties that administer the deftness benefits added to ...


How State-Level Affirmative Action Bans Affect Underrepresented Students’ Opportunities And Outcomes, Jackie Sullivan 2018 Utah State University

How State-Level Affirmative Action Bans Affect Underrepresented Students’ Opportunities And Outcomes, Jackie Sullivan

Research on Capitol Hill

This study replicates a study by Peter Hinrichs; which found affirmative action bans negatively affect within institution graduation rates for minorities and the fraction of minorities who graduate from selective institutions. Since then, five more states have implemented affirmative action bans. (Figure 1)

Although the effects of affirmative action bans are not clear, research suggests underrepresented minority students (black, Hispanic, and Native American) experience:

  • Lower graduation rates overall
  • Lower graduation rates from quantitative-intense degrees
  • A higher likelihood of being first generation college student

Research supports the economic value of higher education for students, colleges, and society, and its ability to ...


Models For Decision-Making, Steven Cosares 2018 CUNY La Guardia Community College

Models For Decision-Making, Steven Cosares

Open Educational Resources

No abstract provided.


How Monitoring Influences Trust: A Tale Of Two Faces, Maurice E. Schweitzer, Teck-Hua Ho, Xing Zhang 2018 University of Pennsylvania

How Monitoring Influences Trust: A Tale Of Two Faces, Maurice E. Schweitzer, Teck-Hua Ho, Xing Zhang

Management Papers

Monitoring changes the behavior of those who are monitored and those who monitor others. We studied behavior under different monitoring regimes in repeated trust games. We found that trustees behaved opportunistically when they anticipated monitoring—they were compliant when they knew in advance that they would be monitored, but exploited trustors when they knew in advance that they would not be monitored. Interestingly, trustors failed to anticipate how strategically their counterparts would behave. Trustors misattributed the strategic, compliant behavior they observed as signals of trustees’ trustworthiness. As a result, trustors misplaced their trust when they were unable to monitor their ...


Assessing Learning Outcomes Of A Mooc Incorporated Into An On-Campus Management Information Systems Class, Manying Qiu, Yaquan Xu 2018 Virginia State University

Assessing Learning Outcomes Of A Mooc Incorporated Into An On-Campus Management Information Systems Class, Manying Qiu, Yaquan Xu

Journal of International Technology and Information Management

Massive open source online course (MOOC) platform enables enterprises to introduce their new innovations and deliver basic knowledge to handle the new products. We incorporated an openSAP course into a management information systems (MIS) class. Students learned the latest development of SAP customer relationship management (CRM) solutions along with the SAP enterprise resource planning (ERP) business processes integration that they learned in the classroom. 46.2% of the students obtained Record of Achievement and Confirmation of Participation certificates, which is higher than the average success rate of MOOCs. More importantly, the students experienced a way of sustainable and lifelong learning.


Table Of Contents Jitim Vol 27 Issue 1, 2018, 2018 California State University, San Bernardino

Table Of Contents Jitim Vol 27 Issue 1, 2018

Journal of International Technology and Information Management

Table of Contents JITIM volume 27, issue 1 - 2018


Agile–Stage Gate Management (Asgm): Npd Implementation Practices From Global Firms Developing Complex, Physical Products, John J. Salvato 2018 Michigan Technological University

Agile–Stage Gate Management (Asgm): Npd Implementation Practices From Global Firms Developing Complex, Physical Products, John J. Salvato

Dissertations, Master's Theses and Master's Reports

Stage Gate Management (SGM) has been used successfully by global organizations to direct the New Product Development process (NPD) for years, recently a new variant of this venerable approach has emerged. Researchers and firms have begun to intersperse elements of Agile, as popularized for the development of software, to create an Agile – Stage Gate Management (ASGM) hybrid NPD framework. Agile practitioners believe in process waste reduction, an intense focus on customers, and the creation of nimble entrepreneurial project teams, which, for software products, has positively impacted development time to market, resource utilization, and market success, more generally, improved business outcomes ...


Travel To Extraterrestrial Bodies Over Time: Some Exploratory Analyses Of Mission Data, Venkat Kodali, Rohith Kumar Reddy Duggirala, Richard S. Segall, Hyacinthe Aboudja, Daniel Berleant 2018 Universiy of Arkansas at Little Rock

Travel To Extraterrestrial Bodies Over Time: Some Exploratory Analyses Of Mission Data, Venkat Kodali, Rohith Kumar Reddy Duggirala, Richard S. Segall, Hyacinthe Aboudja, Daniel Berleant

Journal of the Arkansas Academy of Science

This paper discusses data pertaining to space missions to astronomical bodies beyond earth. The analyses provide summarizing facts and graphs obtained by mining data about (1) missions launched by all countries that go to the moon and planets, and (2) Earth satellites obtained from a Union of Concerned Scientists (UCS) dataset and lists of publically available satellite data.


Research Methodology In Business: A Starter’S Guide, Mohamed AF Ragab, Amr Arisha 2018 Dublin Institute of Technology

Research Methodology In Business: A Starter’S Guide, Mohamed Af Ragab, Amr Arisha

Articles

A cardinal requisite of successful research lies in the proper selection of the research methodology applied to achieve research objectives using the available resources. In addition to acquiring sufficient knowledge of their specific research topic, researchers are urged to develop good understanding of alternative research methodologies at their disposal to be able to identify the best-suited methods to address the research question. This, however, often poses a challenge for novice researchers who face difficulty in grasping the vast methodology landscape and its encompassing array of debates. The purpose of this paper is to provide new researchers with a comprehensive overview ...


Serving Others At The Expense Of Self: The Relationship Between Nonprofit Ceo Compensation And Performance In Trade And Professional Associations, Marina Saitgalina, Andrew A. Bennett, Christopher S. Reina, Joseph E. Coombs 2018 Old Dominion University

Serving Others At The Expense Of Self: The Relationship Between Nonprofit Ceo Compensation And Performance In Trade And Professional Associations, Marina Saitgalina, Andrew A. Bennett, Christopher S. Reina, Joseph E. Coombs

School of Public Service Faculty Publications

This paper investigates the organizational importance of relative CEO compensation in trade associations and professional societies. It is known that there is variation in how much pay is tied to performance in different subcategories of nonprofit organizations. However, instead of looking at how performance affects pay, we investigate how CEO compensation affects organization performance when CEOs are aware of their peer compensation and are able to influence their own. We hypothesized that CEOs who knowingly earn less will be associated with both greater financial and nonfinancial organizational performance. This altruistic perspective draws on theories from leadership and psychology rather than ...


Table Of Contents Jitim Vol 27 Issue 2, 2018, 2018 California State University, San Bernardino

Table Of Contents Jitim Vol 27 Issue 2, 2018

Journal of International Technology and Information Management

ToC JITIM vol 27 - 2, 2018


Differing Expectations For Corporate Moral Responsibility: A Product Category Analysis, Sojin Jung, Stacy Hyun Nam Lee, Jung Ha-Brookshire 2018 Kyung Hee University

Differing Expectations For Corporate Moral Responsibility: A Product Category Analysis, Sojin Jung, Stacy Hyun Nam Lee, Jung Ha-Brookshire

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The moral responsibility theory of corporate sustainability (MRCS) argues that according to the concept of corporate personhood, a corporation has moral responsibilities toward society and the environment, and can determine its level of commitment to meet those responsibilities (Ha-Brookshire, 2015). Using the MRCS theory, Jung and Ha-Brookshire (2017) attempted to empirically demonstrate U.S. consumers’ perceptions on a variety of corporate moral responsibility activities performed by consumer product companies, to determine whether each activity is a perfect or imperfect duty. Therefore, this exploratory study raised the following research question: What are the differences in consumers’ expectations toward corporate moral responsibility ...


The Effect Of Career Preparationand Perceived Proactivity On Anticipated Person-Environment Fit, Amy Schembari 2018 University of Iowa

The Effect Of Career Preparationand Perceived Proactivity On Anticipated Person-Environment Fit, Amy Schembari

Honors Theses at the University of Iowa

This study was conducted to determine the relationship between anticipations of person-environment (PE) fit and perceptions of personal proactivity in undergraduate students about to enter the workforce for the first time. The study had the intention of discovering whether students who perceive themselves as being more proactive report higher anticipations of PE fit components, specifically person-organization (PO) fit, and person-job (PJ) fit, with their first full-time employment positions. Participants’ self-reports of fit and perceived proactivity were collected through an online survey. Those willing to complete the study were also asked to report the various career preparation activities they participated in ...


Technical And Scale Efficiency Of Chinese Apparel Firms, Baolu Wang, Theodoros Skevas 2018 Iowa State University

Technical And Scale Efficiency Of Chinese Apparel Firms, Baolu Wang, Theodoros Skevas

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This paper aimed at assessing the recent technical efficiency and scale efficiency of Chinese T&A firms. The findings showed that the T&A firms in sample had fairly high technical efficiency, meanwhile they have a remarkably high scale efficiency. This is contrary with Ye and Zhou’s (2013) research, though, still suggested that Chinese T&A firms would set increasing TE as the priority and pay more attention to the utilization of resources, or technology updates, rather than increasing production scale. Moreover, the difference on TE between firm categories warned that Men’s wear and Sportswear firms may need ...


Impact Of Implementing National Minimum Wage On The Malaysian Hotel Employees, Nur Hidayah Che Ahmat 2018 Iowa State University

Impact Of Implementing National Minimum Wage On The Malaysian Hotel Employees, Nur Hidayah Che Ahmat

Graduate Theses and Dissertations

The Malaysian government implemented a minimum wage policy throughout all businesses in 2013, with aimed to improve the living standards of Malaysian and non-Malaysian employees. Initially, the monthly minimum wage was set at RM900 (USD215 - dependent on exchange rate) for Peninsular Malaysia and RM800 (USD191) for other parts of Malaysia. In July 2016, the monthly minimum wage increased to RM1,000 (USD236) for Peninsular Malaysia and RM920 (USD217) for other parts of Malaysia. The minimum wage policy implementation impacted hotel businesses and employees. As a labor-intensive industry, hotel businesses reported increases in operational and labor costs. This study investigated the ...


Developing A Resilient Network Ambidexterity Scale, Edgar Perez 2018 Antioch University - PhD Program in Leadership and Change

Developing A Resilient Network Ambidexterity Scale, Edgar Perez

Dissertations & Theses

The purpose of this study was to develop a resilient network ambidexterity scale. While numerous research efforts have considered the dimensions of social capital, resilience, and adaptive capacity to evaluate organizations and communities, few have explored social network indicators within organizations that can be used to mobilize ambidextrous strategies during times of disruption. The emphasis here was to understand the tendencies and behaviors that networks possess to sustain or achieve success along the parallel strategies of optimization and exploration. This study progressed in three specific phases toward filling this void in organizational development literature, using a mixed-methods approach. Phase 1 ...


Open Innovation In Small And Medium-Sized Enterprises: Executive And Employee Perception Of Processes And Receptiveness, Bethany A. Davidson 2018 Antioch University - PhD Program in Leadership and Change

Open Innovation In Small And Medium-Sized Enterprises: Executive And Employee Perception Of Processes And Receptiveness, Bethany A. Davidson

Dissertations & Theses

This study explored open innovation activities in small and medium-sized enterprises. Most open innovation research to date has focused on large organizations; however, how large organizations engage in open innovation is very different from that of small and medium-size enterprises. The embedded design, mixed methods study utilized a survey delivered to owners or other organizational executives and employees of small and medium-size enterprises to solicit information regarding whether small and medium-size enterprises are actively engaging in inbound open innovation activities, their motivation for engaging in open innovation, and the sources they are utilizing to obtain new ideas for products and ...


Risk Management Strategies To Prevent And Mitigate Emerging Operational Security Threats, Nancy Page Larrimore 2018 Walden University

Risk Management Strategies To Prevent And Mitigate Emerging Operational Security Threats, Nancy Page Larrimore

Walden Dissertations and Doctoral Studies

Dependence on technology brings security compromises that have become a global threat that costs businesses millions of dollars. More than 7.6 million South Carolinians incurred effects from the 162 security breaches reported in 2011â??2015. The purpose of this multiple case study was to explore the risk management strategies small business leaders use to prevent and mitigate operational security threats that produce financial losses. The population for this study consisted of 6 business leaders in South Carolina who have demonstrated successful experience in preventing and mitigating operational security threats. Transformational leadership theory provided the conceptual framework for exploring the ...


Nonprofit Fundraising Strategies To Provide Quality Sustainable Services, Karen Cobb Love 2018 Walden University

Nonprofit Fundraising Strategies To Provide Quality Sustainable Services, Karen Cobb Love

Walden Dissertations and Doctoral Studies

Nonprofit organizations are essential in providing goods and services to the under-resourced in the community. Nonprofits have experienced a growth rate of 47% in 2014 and yet 53% of nonprofits reported less than 3 months cash on hand needed to meet the demands of their clients. This explorative and descriptive study analyzed nonprofit fundraising strategies for providing sustainable quality services. The purpose of this study was to determine what strategies successful nonprofits used to increase funding as it relates to the delivery of quality sustainable service and what conditions influenced fundraising effectiveness. The methodology consisted of a qualitative, thematic research ...


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