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Gaming and Casino Operations Management Commons

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Cracking The Cultural Code Of Gambling, Kathryn A. LaTour, Franck Sarrazit, Rom Hendler, Michael S. LaTour 2014 Cornell University

Cracking The Cultural Code Of Gambling, Kathryn A. Latour, Franck Sarrazit, Rom Hendler, Michael S. Latour

Kathryn A. LaTour

International expansion by Las Vegas casino operators has so far been uneven, notably in Macao. Information on different cultures’ understandings of gambling, which is scant, could be instrumental in supporting international expansion. Instead of using the common-macro level cultural comparison survey-based method, this research uses early childhood memory elicitation to focus on how individuals in three countries were initially exposed to gambling in their own families as children. This method is used to uncover the cultural code of gambling in the United States, the People’s Republic of China, and France. The analysis indicates that each culture has its own ...


Tribal And Commercial Casinos In The Midwestern United States: Effect On County Unemployment, Amber Irlmeier 2014 University of Northern Iowa

Tribal And Commercial Casinos In The Midwestern United States: Effect On County Unemployment, Amber Irlmeier

Honors Program Theses

The subject of casinos is constantly surrounded by debate. The proponents of casinos frequently say that casinos bring jobs, and therefore, they will reduce the unemployment rate. This study quantitatively analyzes this claim. Furthermore, previous research looked at either tribal or commercial casinos. This study looks at both tribal and commercial casinos so a comparison can be made between the impacts of the two types of casinos. The sample analyzed is a set of commercial and tribal casinos in eight Midwestern states. The findings are that a commercial casino entering a county is significantly negatively correlated with the unemployment rate ...


The Technological And Business Evolution Of Machine Based Gambling In America, Darren Prum, Carlin McCrory 2013 The Florida State University

The Technological And Business Evolution Of Machine Based Gambling In America, Darren Prum, Carlin Mccrory

Darren A. Prum

Machine Based Gambling has become a major source of revenue to many states across the country that need the money but face obstacles to raising taxes within their jurisdiction. The figures are startling with the Commonwealth of Pennsylvania’s cut at over $1.456 Billion in 2011, which exceed the next closest state by $500 million. In addition, there are more than twice as many slot machines available to the public than ATMs. The benefits of machine based gaming has allowed many governments to revitalized tourism locations, make some Native Americans economically self-sufficient, and save horse and dog race tracks ...


How The Mob (Museum) Was Won: Building A History Of Organized Crime In The U.S., Michael Green 2013 College of Southern Nevada

How The Mob (Museum) Was Won: Building A History Of Organized Crime In The U.S., Michael Green

UNLV Gaming Research & Review Journal

No abstract provided.


Report On The 15th International Conference On Gambling & Risk Taking, Dean M. Macomber 2013 Macomber International, Inc.

Report On The 15th International Conference On Gambling & Risk Taking, Dean M. Macomber

UNLV Gaming Research & Review Journal

No abstract provided.


Building The First Gaming Master’S Program: An Industry Perspective, Toni Repetti, SoYeon Jung 2013 University of Nevada, Las Vegas

Building The First Gaming Master’S Program: An Industry Perspective, Toni Repetti, Soyeon Jung

UNLV Gaming Research & Review Journal

The gaming industry has dramatically expanded not only domestically and internationally, but further to the online market. This growth has caused the industry to be more complicated than ever, and face massive challenges, competition, and opportunity. Consequently, there is a need for more qualified candidates in the gaming industry. Few gaming degrees are offered at a university level and more importantly, there is currently no master’s program in gaming management in the United States. Results of this survey of 201 industry professionals show that the majority would be interested in a master’s in gaming with most preferring an ...


Casino Games And The Central Limit Theorem, Ashok Singh, Anthony F. Lucas, Rohan J. Dalpatadu, Dennis J. Murphy 2013 University of Nevada, Las Vegas

Casino Games And The Central Limit Theorem, Ashok Singh, Anthony F. Lucas, Rohan J. Dalpatadu, Dennis J. Murphy

UNLV Gaming Research & Review Journal

The central limit theorem, in simple terms, states that the probability distribution of the mean of a random sample, for most probability distributions, can be approximated by a normal distribution when the number of observations in the sample is 'sufficiently' large. Most applied statistics books recommend using the normal approximation for the probability distribution of the sample mean when the number of observations exceeds 30. It is commonly known in the discipline of statistics that larger samples will be needed when the underlying probability distribution is heavily skewed. However, the minimum number of samples needed for the CLT to yield ...


Mapping The Online Gambling E-Servicescape: A Conceptual Model, Brett L. Abarbanel 2013 University of California, Los Angeles

Mapping The Online Gambling E-Servicescape: A Conceptual Model, Brett L. Abarbanel

UNLV Gaming Research & Review Journal

A conceptual model is proposed that examines the potential influence of an online casino’s atmospheric cues and functional qualities on consumer behavioral response. A stimulus-organism-response (S-O-R) model, often used to frame other servicescape research, is adapted as the basis of the theory that the online casino environment will influence the organismic effects of cognitive and affective states, which in turn influence gamblers’ approach or avoidance behavioral intentions. Theorized elements of the virtual stimulus include high and low task-relevant cues, financial trust, and gambling value. Personal and situational factors, as well as demographic characteristics, are proposed to moderate the relationship ...


Impact Of The 2003 Illinois Gaming Tax Rate Increase On Marketing Spending, Mikael B. Ahlgren, Sarah Tanford, Ashok Singh 2013 The Penn State University

Impact Of The 2003 Illinois Gaming Tax Rate Increase On Marketing Spending, Mikael B. Ahlgren, Sarah Tanford, Ashok Singh

UNLV Gaming Research & Review Journal

The purpose of this research is to investigate a potential consequence related to the 2003 Illinois Gaming Tax rate restructuring. Specifically, did the assessment of a higher gaming tax rate in the state of Illinois negatively impact promotional spending by an Illinois riverboat operator in an attempt to limit revenues and avoid incurring a higher tax rate? Data were contributed by a major Illinois riverboat operator and the researchers utilized an Autoregressive Integrated Moving Average (ARIMA) method for analysis of the data. The findings demonstrate that this particular operator reduced promotional spending when confronted with increases in gaming tax rates ...


Diversify The Destination Image Of Las Vegas To Chinese Market, Yinying Jiang 2013 University of Nevada, Las Vegas

Diversify The Destination Image Of Las Vegas To Chinese Market, Yinying Jiang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas, Nevada, is a renowned travel destination attracting tourists from all over the world. Gambling has been a dominant destination image of Las Vegas in the mind of both the national and international tourists, since the history and fast development of this city has always been related with the gambling industry. In more recent years, the business model of this city has gradually changed itself to a more complete tourist destination with mega resorts, high-end shops, amazing restaurants and incredible shows and etc. Las Vegas is now turning itself into an entertainment and business oriented travel destination along with ...


This Is The Place: Utah's Gaming History And Current Attitude, Jackson Tad Butterfield 2013 University of Nevada, Las Vegas

This Is The Place: Utah's Gaming History And Current Attitude, Jackson Tad Butterfield

UNLV Theses, Dissertations, Professional Papers, and Capstones

Global gambling is what it is. It is global. Gambling has become an economic force to be reckoned with. It has spread to all corners of the globe, from Europe to North America to Asia. There are regions that have widely supported the introduction of gambling into their economy and society but there are also those that have shunned it, despite the clear economic advantages associated with gambling. The AGA estimated that total gambling revenue in the United States for 2012 was approximately $37.74 billion, with commercial casinos contributing approximately $8.6 billion to local communities via taxes (AGA ...


What Do They Do In Las Vegas Strip Casinos? An Analysis Of The Attitudes And Behaviors Of Gen Y Casino Customers, Mei Iok Un 2013 University of Nevada, Las Vegas

What Do They Do In Las Vegas Strip Casinos? An Analysis Of The Attitudes And Behaviors Of Gen Y Casino Customers, Mei Iok Un

UNLV Theses, Dissertations, Professional Papers, and Capstones

Totaling over 63 million, Generation Y, also known as the Millennial Generation, is the new generation of casino customers (U.S. Department of Commerce, 2011). While there are no specific dates to mark its beginning and ending, individuals born between 1982 and 1994 are generally considered as Millennials or Gen Yers. A survey conducted by the American Gaming Association (2013) revealed that Gen Y casino customers made up the highest casino visitation rate with 39% having visited a casino in the previous year; however, it is also shown that Gen Yers spends more on non-gaming departments and have less intention ...


Hospitality Review Volume 31 Issue 2 2013, FIU Hospitality Review 2013 Florida International University

Hospitality Review Volume 31 Issue 2 2013, Fiu Hospitality Review

Hospitality Review

No abstract provided.


Glass Ceiling Or Saran Wrap™? Women In Gaming Management, Wanda M. Costen, Christian E. Hardigree, Michael A. Testagrossa 2013 University of Nevada, Las Vegas

Glass Ceiling Or Saran Wrap™? Women In Gaming Management, Wanda M. Costen, Christian E. Hardigree, Michael A. Testagrossa

Wanda M. Costen

This study explores women's representation in gaming management in the 24 highest gross revenue gaming establishments in America. While almost 54% of foodservice and lodging employees are women, and approximately 44% of the managers in foodservice and lodging are women, one area of hospitality seems to be lagging-gaming. Our data indicated that women held 123 of 496 positions or 24.8% of casino management positions. Almost 68% of these female managers were in non-gaming positions. Our findings appear to support social closure theory since 11 of the 40 women in gaming management positions were in the cage department, and ...


Gaming Opportunities, Attractions, And Monorail Ridership In Las Vegas, Davor Jedlicka 2013 Affinocom Press

Gaming Opportunities, Attractions, And Monorail Ridership In Las Vegas, Davor Jedlicka

Occasional Papers

The history of Las Vegas monorail is presented in three stages: ideas, development and operations. The decline of ridership on the Las Vegas monorail is explained based on this history. The gravitational theory of people movement is used to propose overcoming the inertia to ride among the resorts. The gravitational theory suggests that monorail could contribute to the “Las Vegas Experience” as a force in attracting visitors from around the world. An increase in inter resort visitation rates via the monorail is likely to increase the overall gaming revenues and prevent the end of monorail operations.


Assessing Revenue Managers' Level Of Trust In Information Systems: An Exploratory Study Of Las Vegas Casino Resorts, Landon Taylor Shores 2013 University of Nevada, Las Vegas

Assessing Revenue Managers' Level Of Trust In Information Systems: An Exploratory Study Of Las Vegas Casino Resorts, Landon Taylor Shores

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study examined revenue managers' level of trust in their revenue management system (RMS) at Las Vegas casino resorts. The study utilized an e-mail interview to measure revenue managers' attitudes about their RMS's degree of reliability and dependability, the degree to which they trust their RMS's pricing recommendations, and if a revenue manager's level of trust in technology had any effect on their likelihood of trusting their RMS.

The study invited 11 property and corporate revenue managers from Las Vegas casino resorts to participate in an e-mail interview, with nine revenue managers agreeing to participate. The main ...


A Diagnosis Of Inherent Problems In Enhancing Service Quality Through Internal Marketing And Organizational Identification In Macau And Singapore Casinos, Sudhir Kale, Sangita De 2013 Bond University

A Diagnosis Of Inherent Problems In Enhancing Service Quality Through Internal Marketing And Organizational Identification In Macau And Singapore Casinos, Sudhir Kale, Sangita De

Sudhir H. Kale

With spectacular growth in demand since opening the market to foreign competition, executives within the Macau casino industry have focused their attention on enhancing capacity and opening new casino properties. Meanwhile, the Singapore casino market, barely two years old, has already produced revenues comparable to the Las Vegas Strip. Despite stellar past successes, the long-term scenario for the casino industry in both Macau and Singapore could spell trouble. Specifically, service quality stands to suffer because operators have not devoted adequate thought to their service culture and internal marketing strategy. With overall capacity in Asia slated to increase significantly in the ...


Crm In Gaming: It's No Crapshoot!, Sudhir H. Kale 2013 Bond University

Crm In Gaming: It's No Crapshoot!, Sudhir H. Kale

Sudhir H. Kale

CRM, or Customer Relationship Management, though slightly more than a decade old, has become the management craze of the 21st century. Yet, managerial understanding of what CRM is, what it does, how to implement it, and the grounds for success or failure in CRM implementation, seem far from crystallized. This paper looks at why so many CRM endeavors fail, and proceeds to discuss issues critical to CRM's success. CRM projects in casinos will have a higher chance of success if CRM is viewed as a business philosophy and becomes a part of the corporate culture. Appropriate customer strategy, organizational ...


Change Management: Antecedents And Consequences In Casino Crm, Sudhir H. Kale 2013 Bond University, Gold Coast

Change Management: Antecedents And Consequences In Casino Crm, Sudhir H. Kale

Sudhir H. Kale

Customer Relationship Management (CRM) continues to attract increasing attention within the casino industry. While the vital role of change management in making CRM projects successful has been acknowledged for quite some time, there is little in extant literature to explain the nature and conduct of change management in the CRM context. This article posits that relevant change management is a prerequisite for successful implementation of a casino's CRM. Change management involves five key initiatives: selling change internally, creating an appropriate infrastructure for change management, CRM-relevant training, a reconfiguration of the organization structure and performance assessment measures, and recasting existing ...


Designing Culturally Compatible Internet Gaming Sites, Sudhir Kale 2013 Bond University

Designing Culturally Compatible Internet Gaming Sites, Sudhir Kale

Sudhir H. Kale

Rising e-commerce volumes the world over provide opportunities to global marketers to expand their markets using the Internet. While Internet casinos have had their share of failures, the industry still rakes in three times the revenues as web pornography. Converging web technology allows for Internet gaming operators to expand their markets all over the world. However, appealing to consumers in different countries and regions requires adaptation of websites to the cultural milieu of the various target markets. This paper reviews existing literature on culture and website design and goes on to discuss the impact of culture on designing Internet gaming ...


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