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Gaming and Casino Operations Management Commons

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All Articles in Gaming and Casino Operations Management

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Strategic Human Resources In Casino Operations: Revealing The Perceptions Of Casino Operators And Human Resource Leaders, Gary Burrus Jr. 2014 University of Southern Mississippi

Strategic Human Resources In Casino Operations: Revealing The Perceptions Of Casino Operators And Human Resource Leaders, Gary Burrus Jr.

Dissertations

The casino industry in America continues to grow. As the industry expands, the competition for revenue generation and market share increases. This requires the ability to differentiate from the competition and create competitive advantage, within a highly commoditized industry. In service of this need, capable gaming executives are necessary to design and execute the strategy required. Human resource (HR) leaders are not immune from this requirement. Human resource leaders are in an excellent position to create an HR strategy aligned with organizational strategy to capitalize on an employers’ workforce in support of differentiation and sustained competitive advantage.

Six research objectives ...


Examining The Effects Of Casino Lottery Promotions, Maria Colin Magaña 2014 University of Nevada, Las Vegas

Examining The Effects Of Casino Lottery Promotions, Maria Colin Magaña

UNLV Theses, Dissertations, Professional Papers, and Capstones

Casinos employ marketing and promotional activities to attract and retain customers within the competitive industry. Promotions awarding players thousands of dollars are not uncommon. To capitalize on this investment, the success of these promotional activities is crucial. The effectiveness of casino promotions has been scarcely examined within research. Only a few studies have directly examined the impact of casino lottery promotions (Lucas & Bowen, 2002; Lucas et al., 2006; Suh et al., 2014). Literature on promotional games can be used to fill the gap in knowledge regarding casino lottery promotions and to provide a starting point for future research. This study examines the ...


Water Use On The Las Vegas Strip: Assessment And Suggestions For Conservation, Suzanne H. Trabia 2014 University of Nevada, Las Vegas

Water Use On The Las Vegas Strip: Assessment And Suggestions For Conservation, Suzanne H. Trabia

Theses

Due to stresses on the water supply in southern Nevada, which include an average of three million tourists per month and an ongoing drought since the year 2000, water conservation is imperative in order to sustain the growing urban area of Las Vegas. The purpose of this study is to assess water use in fourteen casinos on and off the Las Vegas Strip (the main boulevard of the largest casinos in Las Vegas) in order to suggest approaches for water conservation, such as reducing, reusing, and modifying the current system. Since data on water consumption is not publicly available, five ...


Family-Friendly Las Vegas: An Analysis Of Time And Space, Diana Tracy Cohen 2014 Central Connecticut State University

Family-Friendly Las Vegas: An Analysis Of Time And Space, Diana Tracy Cohen

Occasional Papers

This paper explores the rise and fall of the “family-friendly” Las Vegas marketing era. Through analysis of casino advertisements, internal and external building infrastructure, and qualitative in-depth interviews with industry insiders, this work investigates the city’s reinvention of the early 1990s. Key factors that set the stage for the emergence of targeted family marketing are identified, addressing why this advertising approach ultimately did not sustain. Unique marketing case studies are identified throughout.


Should Las Vegas Pursue Establishing An Online Gaming Cluster? An Exploratory Study, Laimonas Gubista 2014 University of Nevada, Las Vegas

Should Las Vegas Pursue Establishing An Online Gaming Cluster? An Exploratory Study, Laimonas Gubista

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this research was to determine whether (1) clustering benefits cities, (2) Las Vegas is a cluster of the worldwide gaming industry, and (3) online gaming cluster is forming in Las Vegas in spite of unfavorable business environment. The exploratory study should be useful to lawmakers and business leaders in shaping Nevada’s future. It could provide essential information focusing on whether Las Vegas should actively pursue an online gaming cluster.


Blackjack In The Kitchen: Understanding Online Versus Casino Gambling, June Cotte, Kathryn A. LaTour 2014 University of Western Ontario

Blackjack In The Kitchen: Understanding Online Versus Casino Gambling, June Cotte, Kathryn A. Latour

Kathryn A. LaTour

About $10 billion a year is spent by consumers worldwide on online gambling, and that number continues to grow. We present a qualitative, image-based study of 30 Las Vegas online and casino gamblers. By examining online gambling as a consumption experience, we examine what happens to consumption meaning as gambling moves away from a regulated physical space to an unregulated online space, one accessed from home. We explore the meaning of online gambling consumption to consumers and flesh out the social welfare implications of our findings.


Hospitality Graduate Students’ Program Choice Decisions: Implications For Faculty And Administrators, Hubert B. Van Hoof, Luorong Wu, Lu Zhang 2014 Penn State University

Hospitality Graduate Students’ Program Choice Decisions: Implications For Faculty And Administrators, Hubert B. Van Hoof, Luorong Wu, Lu Zhang

Hospitality Review

Despite rapid growth in the quality and volume of hospitality graduate research and education in recent years, little information is available in the extant body of literature about the program choices of hospitality management graduate students, information that is crucial for program administrators and faculty in their attempts to attract the most promising students to their programs. This paper reports on a study among graduate students in U.S, hospitality management programs designed to understand why they chose to pursue their degrees at their programs of choice. Given the large numbers of international students presently enrolled, the study additionally looked ...


A Qualitative Analysis Of Slot Clubs As Drivers Of Casino Loyalty, Flavia Hendler, Kathryn A. LaTour 2014 University of Nevada

A Qualitative Analysis Of Slot Clubs As Drivers Of Casino Loyalty, Flavia Hendler, Kathryn A. Latour

Kathryn A. LaTour

The slot club is a very common type of loyalty program in the casino industry. In this research, the authors look at the deep meanings and emotions of a slot club for tourists and frequent local customers at a Las Vegas mega casino resort using an in-depth interview technique, the Zaltman Metaphor Elicitation Technique (ZMET). Results indicate that the opportunities for casino loyalty programs to establish emotional bonds with the customer lie in the capacity of reflecting human qualities in the slot club service delivery process, such as memory, creativity, and flexibility. The results also indicate that the slot club ...


Cracking The Cultural Code Of Gambling, Kathryn A. LaTour, Franck Sarrazit, Rom Hendler, Michael S. LaTour 2014 Cornell University

Cracking The Cultural Code Of Gambling, Kathryn A. Latour, Franck Sarrazit, Rom Hendler, Michael S. Latour

Kathryn A. LaTour

International expansion by Las Vegas casino operators has so far been uneven, notably in Macao. Information on different cultures’ understandings of gambling, which is scant, could be instrumental in supporting international expansion. Instead of using the common-macro level cultural comparison survey-based method, this research uses early childhood memory elicitation to focus on how individuals in three countries were initially exposed to gambling in their own families as children. This method is used to uncover the cultural code of gambling in the United States, the People’s Republic of China, and France. The analysis indicates that each culture has its own ...


Tribal And Commercial Casinos In The Midwestern United States: Effect On County Unemployment, Amber Irlmeier 2014 University of Northern Iowa

Tribal And Commercial Casinos In The Midwestern United States: Effect On County Unemployment, Amber Irlmeier

Honors Program Theses

The subject of casinos is constantly surrounded by debate. The proponents of casinos frequently say that casinos bring jobs, and therefore, they will reduce the unemployment rate. This study quantitatively analyzes this claim. Furthermore, previous research looked at either tribal or commercial casinos. This study looks at both tribal and commercial casinos so a comparison can be made between the impacts of the two types of casinos. The sample analyzed is a set of commercial and tribal casinos in eight Midwestern states. The findings are that a commercial casino entering a county is significantly negatively correlated with the unemployment rate ...


The Technological And Business Evolution Of Machine Based Gambling In America, Darren Prum, Carlin McCrory 2013 The Florida State University

The Technological And Business Evolution Of Machine Based Gambling In America, Darren Prum, Carlin Mccrory

Darren A. Prum

Machine Based Gambling has become a major source of revenue to many states across the country that need the money but face obstacles to raising taxes within their jurisdiction. The figures are startling with the Commonwealth of Pennsylvania’s cut at over $1.456 Billion in 2011, which exceed the next closest state by $500 million. In addition, there are more than twice as many slot machines available to the public than ATMs. The benefits of machine based gaming has allowed many governments to revitalized tourism locations, make some Native Americans economically self-sufficient, and save horse and dog race tracks ...


How The Mob (Museum) Was Won: Building A History Of Organized Crime In The U.S., Michael Green 2013 College of Southern Nevada

How The Mob (Museum) Was Won: Building A History Of Organized Crime In The U.S., Michael Green

UNLV Gaming Research & Review Journal

No abstract provided.


Report On The 15th International Conference On Gambling & Risk Taking, Dean M. Macomber 2013 Macomber International, Inc.

Report On The 15th International Conference On Gambling & Risk Taking, Dean M. Macomber

UNLV Gaming Research & Review Journal

No abstract provided.


Building The First Gaming Master’S Program: An Industry Perspective, Toni Repetti, SoYeon Jung 2013 University of Nevada, Las Vegas

Building The First Gaming Master’S Program: An Industry Perspective, Toni Repetti, Soyeon Jung

UNLV Gaming Research & Review Journal

The gaming industry has dramatically expanded not only domestically and internationally, but further to the online market. This growth has caused the industry to be more complicated than ever, and face massive challenges, competition, and opportunity. Consequently, there is a need for more qualified candidates in the gaming industry. Few gaming degrees are offered at a university level and more importantly, there is currently no master’s program in gaming management in the United States. Results of this survey of 201 industry professionals show that the majority would be interested in a master’s in gaming with most preferring an ...


Casino Games And The Central Limit Theorem, Ashok Singh, Anthony F. Lucas, Rohan J. Dalpatadu, Dennis J. Murphy 2013 University of Nevada, Las Vegas

Casino Games And The Central Limit Theorem, Ashok Singh, Anthony F. Lucas, Rohan J. Dalpatadu, Dennis J. Murphy

UNLV Gaming Research & Review Journal

The central limit theorem, in simple terms, states that the probability distribution of the mean of a random sample, for most probability distributions, can be approximated by a normal distribution when the number of observations in the sample is 'sufficiently' large. Most applied statistics books recommend using the normal approximation for the probability distribution of the sample mean when the number of observations exceeds 30. It is commonly known in the discipline of statistics that larger samples will be needed when the underlying probability distribution is heavily skewed. However, the minimum number of samples needed for the CLT to yield ...


Mapping The Online Gambling E-Servicescape: A Conceptual Model, Brett L. Abarbanel 2013 University of California, Los Angeles

Mapping The Online Gambling E-Servicescape: A Conceptual Model, Brett L. Abarbanel

UNLV Gaming Research & Review Journal

A conceptual model is proposed that examines the potential influence of an online casino’s atmospheric cues and functional qualities on consumer behavioral response. A stimulus-organism-response (S-O-R) model, often used to frame other servicescape research, is adapted as the basis of the theory that the online casino environment will influence the organismic effects of cognitive and affective states, which in turn influence gamblers’ approach or avoidance behavioral intentions. Theorized elements of the virtual stimulus include high and low task-relevant cues, financial trust, and gambling value. Personal and situational factors, as well as demographic characteristics, are proposed to moderate the relationship ...


Impact Of The 2003 Illinois Gaming Tax Rate Increase On Marketing Spending, Mikael B. Ahlgren, Sarah Tanford, Ashok Singh 2013 The Penn State University

Impact Of The 2003 Illinois Gaming Tax Rate Increase On Marketing Spending, Mikael B. Ahlgren, Sarah Tanford, Ashok Singh

UNLV Gaming Research & Review Journal

The purpose of this research is to investigate a potential consequence related to the 2003 Illinois Gaming Tax rate restructuring. Specifically, did the assessment of a higher gaming tax rate in the state of Illinois negatively impact promotional spending by an Illinois riverboat operator in an attempt to limit revenues and avoid incurring a higher tax rate? Data were contributed by a major Illinois riverboat operator and the researchers utilized an Autoregressive Integrated Moving Average (ARIMA) method for analysis of the data. The findings demonstrate that this particular operator reduced promotional spending when confronted with increases in gaming tax rates ...


This Is The Place: Utah's Gaming History And Current Attitude, Jackson Tad Butterfield 2013 University of Nevada, Las Vegas

This Is The Place: Utah's Gaming History And Current Attitude, Jackson Tad Butterfield

UNLV Theses, Dissertations, Professional Papers, and Capstones

Global gambling is what it is. It is global. Gambling has become an economic force to be reckoned with. It has spread to all corners of the globe, from Europe to North America to Asia. There are regions that have widely supported the introduction of gambling into their economy and society but there are also those that have shunned it, despite the clear economic advantages associated with gambling. The AGA estimated that total gambling revenue in the United States for 2012 was approximately $37.74 billion, with commercial casinos contributing approximately $8.6 billion to local communities via taxes (AGA ...


What Do They Do In Las Vegas Strip Casinos? An Analysis Of The Attitudes And Behaviors Of Gen Y Casino Customers, Mei Iok Un 2013 University of Nevada, Las Vegas

What Do They Do In Las Vegas Strip Casinos? An Analysis Of The Attitudes And Behaviors Of Gen Y Casino Customers, Mei Iok Un

UNLV Theses, Dissertations, Professional Papers, and Capstones

Totaling over 63 million, Generation Y, also known as the Millennial Generation, is the new generation of casino customers (U.S. Department of Commerce, 2011). While there are no specific dates to mark its beginning and ending, individuals born between 1982 and 1994 are generally considered as Millennials or Gen Yers. A survey conducted by the American Gaming Association (2013) revealed that Gen Y casino customers made up the highest casino visitation rate with 39% having visited a casino in the previous year; however, it is also shown that Gen Yers spends more on non-gaming departments and have less intention ...


Diversify The Destination Image Of Las Vegas To Chinese Market, Yinying Jiang 2013 University of Nevada, Las Vegas

Diversify The Destination Image Of Las Vegas To Chinese Market, Yinying Jiang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas, Nevada, is a renowned travel destination attracting tourists from all over the world. Gambling has been a dominant destination image of Las Vegas in the mind of both the national and international tourists, since the history and fast development of this city has always been related with the gambling industry. In more recent years, the business model of this city has gradually changed itself to a more complete tourist destination with mega resorts, high-end shops, amazing restaurants and incredible shows and etc. Las Vegas is now turning itself into an entertainment and business oriented travel destination along with ...


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