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Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman 2020 American Public University

Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman

Journal of Social, Behavioral, and Health Sciences

Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This ...


Comparing Profitability And Management Factors Across Operation Type: Independent Vs. Contract Growing, Elliott James Dennis 2020 University of Nebraska - Lincoln

Comparing Profitability And Management Factors Across Operation Type: Independent Vs. Contract Growing, Elliott James Dennis

Extension Farm and Ranch Management

First paragraph:

There is strong local and national interest in adding hog barns to existing row crop operations. Declining on farm income over the past several years has accelerated this interest. Grain operations cite diversifying farm income, adding another family to the farm operation, and/or replacing commercial fertilizer expense as the primary reasons for adding a hog barn.


A Historical Perspective On The Holcomb Fire: Differences And Similarities To The Covid-19 Situation And Other Significant Market Events, Elliott James Dennis 2020 University of Nebraska - Lincoln

A Historical Perspective On The Holcomb Fire: Differences And Similarities To The Covid-19 Situation And Other Significant Market Events, Elliott James Dennis

Extension Farm and Ranch Management

Copyright 2020, the author. Used by permission.


Community Development, Quality Of Life, And Community Well-Being: Three Fields Ripe With Opportunities For Future Research And Practice, Craig A. Talmage 2020 Hobart & William Smith Colleges

Community Development, Quality Of Life, And Community Well-Being: Three Fields Ripe With Opportunities For Future Research And Practice, Craig A. Talmage

Community Development Practice

This perspective piece aims to spur conversations between quality of life, community well-being, and community development scholars and practitioners. The article showcases overlaps in concepts found across journals devoted to those three fields of inquiry. The major themes from those overlaps are discussed, so future directions for interdisciplinary research can be identified. The article finishes with specific attention to exploring how collaborations between the fields of quality of life (QoL), community well-being (CWB), and community development (CD) can better inform community development practice, so that community well-being and quality life can be positively shifted through evidence-based practice.


Make Money, Make A Difference, Riley Martin 2020 Brigham Young University

Make Money, Make A Difference, Riley Martin

Marriott Student Review

Will working for a nonprofit organization be a waste of an education and career? There are many false myths about nonprofits, and it's important to get the facts straight so you can do what you love without a fear of financial repercussions. In his article, "Make Money, Make a Difference," Riley Martin highlights the benefits of working for nonprofit organizations as well as some cautions to consider. As one can expect, nonprofits provide a sense of purpose for employees. But despite what many think, the pay and job-security for nonprofit jobs is the same—if not better—than that ...


Environmental Awareness Is Leading To A Troubling Future For The Airline Industry, Ashlyn K. Unga 2020 Brigham Young University

Environmental Awareness Is Leading To A Troubling Future For The Airline Industry, Ashlyn K. Unga

Marriott Student Review

Global warming is not only causing climatic temperatures to rise— it is also heating up the socio-political scene across the globe. Caught in the crossfire is the airline industry, targeted by environmental activists who categorize flight as an unnecessary mode of travel. As this movement gains traction, how will air fare in this age of flight-shaming? Ashlyn Unga explores anticipated governmental regulations and measures the airline industry must take as a result of this movement.


Podcast Review: Amy Antonelli On Vision And Purpose, McKayla Lindman 2020 Brigham Young University

Podcast Review: Amy Antonelli On Vision And Purpose, Mckayla Lindman

Marriott Student Review

A review of Amy Antonelli's podcast.


Book Review - Contagious: Why Things Catch On, Christy Swatling 2020 Brigham Young University

Book Review - Contagious: Why Things Catch On, Christy Swatling

Marriott Student Review

In his New York Times Bestseller, Contagious: Why Things Catch On, Jonah Berger delves into what makes products and ideas go viral. Through hundreds of intriguing and sometimes jaw-dropping stories, Berger identifies six key components to make everything—from a YouTube video to a new tech gadget—become contagious.


Putt Yourself Out There! Golf As An Upper Hand In The Business World, Allysha M. Mateo 2020 Brigham Young University

Putt Yourself Out There! Golf As An Upper Hand In The Business World, Allysha M. Mateo

Marriott Student Review

Most everyone is aware that networking and relationship building hold the keys to success within the business world. But just how are these networks so carefully cultivated? Recent statistics suggest that golf is a major player in cutting behind-the-scenes business deals. Approximately 90% of Fortune 500 CEOs play golf, and executives who play golf earn 17% more than those who don’t. Golf is a networking tool available to virtually anyone: the old and young, male and female, athletic and unathletic alike. It aids in building relationships with clients, customers, vendors, and colleagues, simultaneously advancing the golfer’s career and ...


Buzzwords: Jargon That Will Keep You Going Throughout The Year, Sarah Romney 2020 Brigham Young University

Buzzwords: Jargon That Will Keep You Going Throughout The Year, Sarah Romney

Marriott Student Review

Five buzzwords including advertainment, "go live," pivot, customer journey, and mashup.


Learning From The Swiss, Aubrey Wright 2020 Brigham Young University

Learning From The Swiss, Aubrey Wright

Marriott Student Review

The trades are in trouble. With less students choosing a vocational education, the United States is facing a rapidly growing gap in skilled vocational labor. The answer: the mighty apprenticeship program, courtesy of the Swiss. The Swiss model of apprenticeships help the bottom line of companies. It also trains students for promising careers. By taking clues from the Swiss, the US can begin solving its vocational trade woes.


Fashion Copycats And Copyright Law, Rowena Natasha 2020 Brigham Young University

Fashion Copycats And Copyright Law, Rowena Natasha

Marriott Student Review

Is fashion an art? Or a utilitarian part of our life? Thanks to US copyright laws, "fast fashion" companies like H&M and Zara are making windfall gains by copying new designs, even at the expense of small start-ups. But don't start writing legislation yet. Without "fashion copycats" making affordable yet trendy products, the fashion industry would be left dependent on a small-pool of upper-class consumers.


Building Information Modeling: Risks, Benefits, And Trends In Construction, Tanner Duron 2020 Brigham Young University

Building Information Modeling: Risks, Benefits, And Trends In Construction, Tanner Duron

Marriott Student Review

Welcome to the information age. Building Information Technology (BIM) offers the construction industry a way to manage everything, from sourcing to construction to maintenance. BIM has significant risks, but also boasts enough benefits to make every firm in the AEC industry ready to start integrating its use. As digital natives, it is up to the rising generation of workers to spearhead the wide-spread use of BIM.


Interior Design In The Workplace, Bryce Cindrich 2020 Brigham Young University

Interior Design In The Workplace, Bryce Cindrich

Marriott Student Review

While people generally spend much of their time in their home, time spent in the workplace is usually a close second. Why should people care less about how their office is set up than their home? A well-designed interior at the workplace can help promote employee productivity and support their well-being, build a sense of community, improve team collaboration, and attract and retain talent.


Editor's Letter: Expectations, 2020 Brigham Young University

Editor's Letter: Expectations

Marriott Student Review

This issue of Marriott Student Review (MSR) is all about developing greater expectations for the future, finding new ways of accomplishing our dreams, and fostering relationships, even in the digital world of Zoom and Team meetings. Even though our expectations have been unexpectedly altered, in the end, the shape of our lives may be ultimately better.


Institutional Logics And The Double Bottom Line: A Study Of Chikum Microfinance Bank Limited, Daniel Anyanwu 2020 University of San Diego

Institutional Logics And The Double Bottom Line: A Study Of Chikum Microfinance Bank Limited, Daniel Anyanwu

Dissertations

Microfinance institutions (MFIs) serve a social mission, while also having to focus on financial sustainability. Microfinance emerged as an alternative to traditional aid to the poor and aims to help alleviate poverty through providing them with financial services. MFIs can be self-sustainable and even profitable through income generating activities. This twin goal of commercial viability and social mission has generated much scholarly interest in the competition between two seemingly incompatible logics of action. Assumptions about the incompatibility of profit and mission motives have dominated the literature and led to a neglect of how some MFIs may be successful in integrating ...


What Are Total Export Commitments Telling Us About Beef’S Potential In 2020: Positive Signs?, Elliott James Dennis 2020 University of Nebraska - Lincoln

What Are Total Export Commitments Telling Us About Beef’S Potential In 2020: Positive Signs?, Elliott James Dennis

Extension Farm and Ranch Management

Overarching Market Conditions

The recent cattle on feed report suggests that cattle feedlots are coming closer to sorting through much of the backlog associated with plant closures and shutdowns as a result of plant workers testing positive for COVID-19 and plants implementing CDC and OSHA worker health recommendations. For example, the number of cattle on feed over 90 days has dipped below 2019 levels for the first time since April. However, cattle on feed over 120 days is still about 10% higher than 2019. The result of cattle being on feed longer is sustained record level dressed weights for both ...


Mindfulness: A Promising Practice To Reduce Accountant Stress, Abigail Anderson 2020 Brigham Young University

Mindfulness: A Promising Practice To Reduce Accountant Stress, Abigail Anderson

Marriott Student Review

This article considers the practice of mindfulness as an approach to reduce stress within the lives of accountants. Mindfulness has existed for centuries as a Buddhist tradition and has only recently become popular in the Western world as a stress-reduction technique that can lead to improved mental and emotional well-being. This article also examines the prevalence of mindfulness within the Top 10 accounting firms in the United States and some results regarding employee performance. As more and more firms begin to utilize mindfulness as a low-cost method to better employee performance and well-being, university accounting programs should consider incorporating the ...


Make Amazon Your Servant, Not Your Master, Lisa Takabori 2020 Brigham Young University, Provo

Make Amazon Your Servant, Not Your Master, Lisa Takabori

Marriott Student Review

This article explains how consumers can make better purchasing decisions by recognizing how benefits of local brick-and-mortar stores, such as Target, surpass the perceived benefits of e-commerce giant, Amazon.


A Place To Grow: Social Media And The Small Business, Lilli Vehikite 2020 Brigham Young University, Provo

A Place To Grow: Social Media And The Small Business, Lilli Vehikite

Marriott Student Review

E-commerce has revolutionaized the way we shop-- yet many small businesses have yet to embrace the growth that can come through harnessing the power of social media.


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