Juxtaposing Impacts Of Social Media Interaction Experiences On E-Commerce Reputation,
2020
The University of Texas Rio Grande Valley
Juxtaposing Impacts Of Social Media Interaction Experiences On E-Commerce Reputation, Xinchen Li, Qinyu Liao, Xin Luo, Yaoyu Wang
Information Systems Faculty Publications and Presentations
E-commerce enterprises use different social media channels to build their online reputation through customers’ rich interaction experiences, but no study has differentiated the individual impact of consumer-to-consumer and business-to-consumer interaction features on e-commerce online reputations. This study investigates the linkage between five interaction characteristics, consumers’ perceived values, and e-commerce online reputations. The results of our study show that only the perceived hedonic value has a significant influence on e-commerce online reputations. Perceived control, reciprocity, and responsiveness have a positive and significant influence on both perceived utilitarian value and perceived hedonic value. Sociability only shows a significant and negative influence on …
A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions,
2020
Technological University Dublin
A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro
Articles
This research aims to describe a digital marketing strategy elaborated to be deployed in the MarcheluzzoSrl Company located in Italy. In addition, it intends to give a wide range of information to the company about its customers, target, competitors, market, digital marketing strategy, and potential recommendations. It is also important to highlight that this strategy is focused on the Brazilian market. Most of the information collected for the situational analysis and many other components for this research were gathered through the author`s perception during his internship in the company. The methodology includes secondary data collected through field observation in the …
Ada News - 06/01/2020,
2020
American Dental Association
Ada News - 06/01/2020, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Communication Competence Training Within Minority-Owned Small Businesses,
2020
California State University – San Bernardino
Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett
Electronic Theses, Projects, and Dissertations
Business ownership is imperative in correcting economic issues for demographic groups subjugated to discrimination, inequality, poverty, and other harmful disadvantages. This project supports the idea that building communication competence within minority-owned small businesses and nonprofit organizations, will significantly increase achievement of long-term sustainability and success. The solution is not only creating communication training tailored for minority entrepreneurs, but to allow access in feasible and tangible ways. This study begins by defining communication and explaining its function to assist in moving past the narrative of communication interaction as “talking and listening,” but instead a concept rooted in logic, theoretical analysis, and …
Ada News - 05/18/2020,
2020
American Dental Association
Ada News - 05/18/2020, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Trading Up: Exchanging Our Data For A Better Life,
2020
Brigham Young University
Trading Up: Exchanging Our Data For A Better Life, Nathan Turner
Marriott Student Review
We live in a data-driven economy. Many people feel like consumers are on the losing end of an economic data-battle with tech giants, but this is simply not true; our data can drive innovation. That’s right—personal data collected from you and me can influence new technologies that will improve our lives. This should excite us, but our fear of losing data privacy can quell our excitement for progress and even restrict innovation. Our quality of life has already begun to improve through data driven innovation, and technological progress is not slowing down. If we let our fear of losing data …
“For Richer Or Poorer” Impact Of Marriage On Career Outcomes By Kaden Lefevre,
2020
Brigham Young University
“For Richer Or Poorer” Impact Of Marriage On Career Outcomes By Kaden Lefevre, Kaden Lefevre
Marriott Student Review
Discussion of affects of marriage on career outcomes.
Your Home: The Workplace Of The Future,
2020
Brigham Young University
Your Home: The Workplace Of The Future, Lewis Larson
Marriott Student Review
With more technology at our fingertips than ever before, remote working seems to be the direction many businesses are heading. In this article, Lewis Larson discusses how offering remote working opportunities is one way that business managers can boost productivity in their company.
Emotional Intelligence Trumps Your Gpa,
2020
Brigham Young University
Emotional Intelligence Trumps Your Gpa, Gage Poulson
Marriott Student Review
What does it truly mean to be intelligent? While success is commonly measured by our GPA, our ACT scores, and how many high-level courses we can manage, emotional intelligence is measured by the ability to motivate oneself, control impulses, regulate moods, empathize, and hope. In this article we explore how emotional intelligence should be valued equally, if not more, than academic achievements within the business world.
Six Steps To Starting A Successful Business,
2020
Brigham Young University
Six Steps To Starting A Successful Business, Chandler Allen
Marriott Student Review
For anyone who is interested in starting their own business, Chandler Allen provides a clear and concise overview outlining how successful startups are founded and managed. We all know that entrepreneurship is risky and that startups often fail, but following Allen’s formula can help entrepreneurs avoid potential pitfalls and achieve sought-after success in just six steps.
New Policies Give Solar Users An Economic Boost,
2020
Brigham Young University
New Policies Give Solar Users An Economic Boost, Olivia Fowler
Marriott Student Review
The future looks bright for Solar Energy, as more States and Territories in the United States commit to moving to 100% renewable energy. What are the different states and territories committing to exactly, and what economic incentives are they bringing? Find out in this article by author Olivia Fowley.
Business Ethics: Co-Opting Macro-Influences For Corporate Success,
2020
Brigham Young University
Business Ethics: Co-Opting Macro-Influences For Corporate Success, Aaron Loertscher
Marriott Student Review
Business ethics matter. Businesses can and should mitigate the macro-influences that their employees face to promote high ethical values which will in turn maximize shareholder value.
Five Ways To Motivate Yourself And Your Employees,
2020
Brigham Young University
Five Ways To Motivate Yourself And Your Employees, Kimberly R. Tarnasky
Marriott Student Review
Having trouble getting yourself or your employees excited for the work ahead of them? This article discusses five potential changes that could liven up the workplace and bring more energy to your business.
Three Solutions To Your Audit Lag Problems,
2020
Brigham Young University
Three Solutions To Your Audit Lag Problems, Joseph Knighton
Marriott Student Review
Audit lags are a problem. In this article, Joseph Knighton lays out three factors CPA firms can consider to reduce their lags.
Make More, Work Less,
2020
Brigham Young University
Make More, Work Less, Michael Sutton
Marriott Student Review
Although the status quo in the business world is to work long hours and supposedly produce more each workweek, studies show that working less and taking appropriately regulated breaks actually lead to more productivity in individuals and businesses as a whole. Specifically companies would be wise to implement a limit of 50 work hours per week, encourage frequent breaks (about 15 minute every hour), and encourage patterns of sufficient sleep. By reducing mental fatigue in your employees, their productivity will increase.
Ensuring Brand Activism In Integrated Marketing Communications Campaigns Resonates With Millennial Consumers,
2020
University of Mississippi
Ensuring Brand Activism In Integrated Marketing Communications Campaigns Resonates With Millennial Consumers, Anna Hermann
Honors Theses
The purpose of this thesis is to determine how consumers, specifically in the millennial generation, perceive brand activism. Additionally, the study will give recommendations to marketing and public relations professionals creating activist-minded marketing campaigns. As brand activism can be incredibly divisive and controversial, this research is essential in order to understand how best to resonate with, instead of alienate, millennial consumers. The aim of the thesis is to answer the following research questions: (1) How do millennial consumers perceive brands that engage in brand activism and (2) How can marketing and public relations professionals ensure brand activism resonates with millennial …
Opening Gates: Elevating Corporate Social Responsibility Communication And Strategic Philanthrocapitalism For Social Change,
2020
Duquesne University
Opening Gates: Elevating Corporate Social Responsibility Communication And Strategic Philanthrocapitalism For Social Change, Beth E. Michalec Ph.D.
Electronic Theses and Dissertations
In today’s global marketplace, the Aristotelian notion of philanthrôpía manifests in myriad terms and meanings: corporate social responsibility, corporate citizenship, social entrepreneurship, venture capitalism and philanthrocapitalism, to name a few. Now, nonprofit organizations and foundations are building on the social and financial capital of successful business titans, such as Bill Gates, Warren Buffett, Ted Turner, Mark Zuckerberg, Jeff Bezos, and others, to address ongoing and growing social issues of health, education, and poverty worldwide. This dissertation will explore the question: Is philanthrocapitalism the next paradigm to elevate global corporate social responsibility efforts? To answer this question, I draw on Jürgen …
Sustainability In Business: Developing An Undergraduate Business Course,
2020
St. Catherine University
Sustainability In Business: Developing An Undergraduate Business Course, Julie Nelsen, Mary Henderson, Sarah Rand
Business Administration Faculty Scholarship
The purpose of this paper is to discuss the rationale and process of creating a new course focused on business sustainability in the University’s Department of Business Administration. Currently, the University offers just one business sustainability course, delivered once every two years as a January study-abroad course in Chile. While an outstanding experience, a limited number of students can take advantage of the opportunity. After identifying this gap in our business programs, we created a stand-alone course that focuses on business sustainability. This paper addresses the following questions: What is the business case for adding the course? What should the …
Investigating The Effects Of Tax Cuts On Capital Expenditures As An Alternative To Restore The United States Economy From The Covid-19 Pandemic,
2020
Georgia Southern University
Investigating The Effects Of Tax Cuts On Capital Expenditures As An Alternative To Restore The United States Economy From The Covid-19 Pandemic, Carlos M. Parodi
Honors College Theses
The Corona Virus has interrupted several years of strong economic expansion in the United States. In fact, it has disrupted the lives of every single person and organization in the world. After reaching its peak in mid-April, the rate of cases and related deaths has finally started to slow down. The U.S. Government passed three different pieces of legislation to address the effects of the virus. It is now considering legislation (referred to as Phase IV) to accelerate the return of the U.S. economy to its pre-pandemic level. Studies have shown that capital expenditures have been essential during periods of …
Thomas Kent's Paralogic Rhetoric As A Framework For Analyzing Corporate Social Responsibility Discourse,
2020
University of Texas at Tyler
Thomas Kent's Paralogic Rhetoric As A Framework For Analyzing Corporate Social Responsibility Discourse, Donald E. Penner
English Department Theses
Corporate social responsibility (CSR) scholarship increasingly uses rhetorical theory as a method for analyzing contested meaning between communicants. However, the classical and social constructivist rhetorical theories typically used for analysis do not address the primary cause of contested meaning – relativism. Conversely, such theories often contribute to a dualistic worldview by utilizing internally imagined conceptual schemes for analyzing texts. This thesis proposes Thomas Kent’s paralogic rhetorical theory as an alternative method of analyzing CSR texts, and focuses on three common areas typically utilized in rhetorical analyses of CSR texts: text reception, the rhetorical situation, and genre. Where paradigmatic rhetorical theories …
